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Professional B2B-Journal for the Adult-Entertainment Industry

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System JO’s ‘All Lubed Up’ Show celebrates its 25th Episode

11.06.2021 | Valencia, CA – When the pandemic physical separated its brand ambassadors from customers, System JO turned to video to stay connected with resellers. But, rather than focus solely on trainings and product demos, JO went all-in on a streaming video show highlighting the industry’s people and events.  Entitled “All Lubed Up and Nowhere to Go,” […]


SexTech Summit 2021 – These innovators are going to change your sexual life!

10.06.2021 | Berlin, Germany – From 15th June – 17th June 2021 SexTech Summit will debut taking place as an online event bringing together decision makers and C-level executives from the fast-growing SexTech industry. The goal of this conference, which will be taking place for two hours on each of the three days, is to […]


Legal adaptation of the threadless Soft-Tampons and SexMAX Hot Lady Sex-Tampons

10.06.2021 | Hanover, Germany – Due to the current legal change for the top seller Soft-Tampons as well as the Hot Lady Sex-Tampons (SexMAX series), JOYDIVISION has adapted the packaging. New images are available for download in the JOYDIVISION BusinessLounge at According to the EU Single-Use Plastic Labelling Regulation, labelling is mandatory for JOYDIVISION’s […]


Professional B2B Journal for the adult entertainment industry

Welcome to SIGN Magazine, the B2B trade medium for the erotic and adult entertainment industry for Europe.

On our website we present you, the European erotic traders, with current news from erotic industry producers and wholesalers, alongside impressions from the international happenings at the global industry events. As well as this we also provide an overview of information from selected categories, taken from our monthly magazine.

SIGN Magazine Europe is released in the English language at the beginning of every month, and is sent to registered erotic industry traders and companies throughout the whole of Europe, and also to a number of addresses in North America and Asia. The print-run of SIGN Magazine Europe is 5.000. SIGN Magazine Germany is released in the middle of each month in the German language.

Both issues can also be found online for our registered users, and can be downloaded as a PDF for digital use. Link (Login required).

Fair Calender

Tradeshows are the places where the adult industry comes together. Companies take the chance to present their newest products and can directly inform their customers. See all events and dates here…


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Products in Focus

In our monthly rubric, we concentrate on the diversity of erotic products which are a special treat for the eye or which provide fascinating new functions and techniques. See the amazing products here …


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Trade shows, product presentation, industry events, company visits and naturally parties. We're in place where all the industry people come together and show their products, find a detailed insight here ...


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Magazine PDF's

As a special service for our screen and online readers, we have the latest SIGN Europe available in PDF format. Also you can have a look on previous issues. Read it online or download it for your archive …


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The latest from the industry

In the news we present the most up-to-date press releases from the adult industry, from toy producers, the manufacturers of fetish articles, manufacturers of sexual wellness products, film productions, distributors and wholesalers, and also exhibition organisers. From innovations and product developments, through personal news and company information, all the way to special offers and the latest advertising media, we provide our readers, both online and offline, with the most current news from the companies that make up our diversified and eventful industry.

We are an important point of contact for the erotic industry when it comes to presenting their latest developments and products throughout Europe and internationally in the internet. Manufacturers, brands, distributors and wholesalers, place their trust in us when they wish to increase their online presence. Our magazine readers and visitors to our website also get their money’s worth, and can make sure they are always up-to-date with the latest industry news.