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Professional B2B-Journal for the Adult-Entertainment Industry

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Pipedream Summer Deals at SCALA continues…

20.07.2021 | Wijchen, the Netherlands – During the Pipedream Summer Deals this July, SCALA customers can profit from 10% discount on various Pipedream labels. Each week, selected labels will be on offer. The labels that are on offer change weekly, so make sure to re-visit SCALA. This week you can profit from the promotion on […]

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Lovehoney B2B showcase brand new Fifty Shades of Grey products at ANME

19.07.2021 | Bath, UK – Global sexual wellness brand Lovehoney has launched its expanded Fifty Shades of Grey Official Pleasure Collection line at this year’s virtual ANME show, adding two new ranges, including Sensation, which comprises twelve exciting rechargeable toys and Anticipation, encompassing twelve pieces of luxurious bondage.  The all-new sub collections tout expert design […]


Sportsheets Expands Retailer Support Site with New Videos

15.07.2021 | Cerritos, CA, USA – Sportsheets® continues to expand customer resources with newly added product demonstration videos on Sportsheets Reseller Support (SRS).     The newest update to the SRS site adds demo videos from the company’s latest product releases, Special Edition and Saffron. Customers can download the videos and add them to their websites, social media channels, or have them playing on a screen in-store. Videos […]


Professional B2B Journal for the adult entertainment industry

Welcome to SIGN Magazine, the B2B trade medium for the erotic and adult entertainment industry for Europe.

On our website we present you, the European erotic traders, with current news from erotic industry producers and wholesalers, alongside impressions from the international happenings at the global industry events. As well as this we also provide an overview of information from selected categories, taken from our monthly magazine.

SIGN Magazine Europe is released in the English language at the beginning of every month, and is sent to registered erotic industry traders and companies throughout the whole of Europe, and also to a number of addresses in North America and Asia. The print-run of SIGN Magazine Europe is 5.000. SIGN Magazine Germany is released in the middle of each month in the German language.

Both issues can also be found online for our registered users, and can be downloaded as a PDF for digital use. Link (Login required).

Fair Calender

Tradeshows are the places where the adult industry comes together. Companies take the chance to present their newest products and can directly inform their customers. See all events and dates here…


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Products in Focus

In our monthly rubric, we concentrate on the diversity of erotic products which are a special treat for the eye or which provide fascinating new functions and techniques. See the amazing products here …


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Trade shows, product presentation, industry events, company visits and naturally parties. We're in place where all the industry people come together and show their products, find a detailed insight here ...


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Magazine PDF's

As a special service for our screen and online readers, we have the latest SIGN Europe available in PDF format. Also you can have a look on previous issues. Read it online or download it for your archive …


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The latest from the industry

In the news we present the most up-to-date press releases from the adult industry, from toy producers, the manufacturers of fetish articles, manufacturers of sexual wellness products, film productions, distributors and wholesalers, and also exhibition organisers. From innovations and product developments, through personal news and company information, all the way to special offers and the latest advertising media, we provide our readers, both online and offline, with the most current news from the companies that make up our diversified and eventful industry.

We are an important point of contact for the erotic industry when it comes to presenting their latest developments and products throughout Europe and internationally in the internet. Manufacturers, brands, distributors and wholesalers, place their trust in us when they wish to increase their online presence. Our magazine readers and visitors to our website also get their money’s worth, and can make sure they are always up-to-date with the latest industry news.