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Professional B2B-Journal for the Adult-Entertainment Industry

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Limited-time 5% discount on Glass Worxx by TOYJOY

20.01.2021 | Wijchen, the Netherlands – Did you know that Glass Worxx by TOYJOY now has an extra 5% promotional discount at SCALA? This limited-time offer includes some of the planogram of the month, allowing SCALA customers to profit from even more attractive margins on this range of premium glass toys! TOYJOY’s Glass Worxx is […]


JOYDIVISION – Expert platform established

18.01.2021 | Hanover, Germany – JOYDIVISION continues to develop in a consistent and future-oriented manner, so it is obvious that this expertise is also constantly being expanded in the area of knowledge. The JOYDIVISION online guide, which has been in existence since 2019 and has steadily growing access figures, reinforces JOYDIVISION’s commitment to continuing to […]


Lovehoney lists top Valentine’s product picks from new launches

15.01.2021 | Bath, UK – Valentine’s Day is just around the corner and amid stay-at-home orders, this year, couples will be spending it inside. With no romantic dinners at restaurants to attend, many, whether coupled or single, will be looking for ways to make the evening extra special from the comfort of their own home. […]


Professional B2B Journal for the adult entertainment industry

Welcome to SIGN Magazine, the B2B trade medium for the erotic and adult entertainment industry for Europe.

On our website we present you, the European erotic traders, with current news from erotic industry producers and wholesalers, alongside impressions from the international happenings at the global industry events. As well as this we also provide an overview of information from selected categories, taken from our monthly magazine.

SIGN Magazine Europe is released in the English language at the beginning of every month, and is sent to registered erotic industry traders and companies throughout the whole of Europe, and also to a number of addresses in North America and Asia. The print-run of SIGN Magazine Europe is 5.000. SIGN Magazine Germany is released in the middle of each month in the German language.

Both issues can also be found online for our registered users, and can be downloaded as a PDF for digital use. Link (Login required).

Fair Calender

Tradeshows are the places where the adult industry comes together. Companies take the chance to present their newest products and can directly inform their customers. See all events and dates here…


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Products in Focus

In our monthly rubric, we concentrate on the diversity of erotic products which are a special treat for the eye or which provide fascinating new functions and techniques. See the amazing products here …


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Trade shows, product presentation, industry events, company visits and naturally parties. We're in place where all the industry people come together and show their products, find a detailed insight here ...


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Magazine PDF's

As a special service for our screen and online readers, we have the latest SIGN Europe available in PDF format. Also you can have a look on previous issues. Read it online or download it for your archive …


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The latest from the industry

In the news we present the most up-to-date press releases from the adult industry, from toy producers, the manufacturers of fetish articles, manufacturers of sexual wellness products, film productions, distributors and wholesalers, and also exhibition organisers. From innovations and product developments, through personal news and company information, all the way to special offers and the latest advertising media, we provide our readers, both online and offline, with the most current news from the companies that make up our diversified and eventful industry.

We are an important point of contact for the erotic industry when it comes to presenting their latest developments and products throughout Europe and internationally in the internet. Manufacturers, brands, distributors and wholesalers, place their trust in us when they wish to increase their online presence. Our magazine readers and visitors to our website also get their money’s worth, and can make sure they are always up-to-date with the latest industry news.