Slide background
Slide background


Professional B2B-Journal for the Adult-Entertainment Industry

xgen Logo NEU


06.12.2023 | Horsham, PA – Envy has added to their popular collection of male-focused toys with six new items, and they are now in stock and ready to ship through Xgen Products. “We’re excited to add some new items to the Envy Toys collection,” said Andy Green, CEO of Xgen Products. “The original release was […]



05.12.2023 | Beneden-Leeuwen, The Netherlands –  Please note that SHOTS’ operations and office will be closed from December 25th 2023 till January 2nd 2024. Delivery before Christmas? Order before: December 18th 2023 First shipping day in the new year: January 2nd , 2024 Any orders placed after December 24th will be processed when we resume operations on January 2nd, 2024. If you have any questions regarding your order […]


“Obsessive” in selected European markets now exclusively at ORION Wholesale

04.12.2023 | Flensburg, Germany – ORION Wholesale is now the exclusive distributor of lingerie from the high-class label “Obsessive” in selected European markets.  “We have had the high-quality lingerie from “Obsessive” in our range since the beginning of 2019, and the special designs are very popular with our customers,” reports Björn Radcke, Head of Sales […]


Professional B2B Journal for the adult entertainment industry

Welcome to SIGN Magazine, the B2B trade medium for the erotic and adult entertainment industry for Europe.

On our website we present you, the European erotic traders, with current news from erotic industry producers and wholesalers, alongside impressions from the international happenings at the global industry events. As well as this we also provide an overview of information from selected categories, taken from our monthly magazine.

SIGN Magazine Europe is released in the English language at the beginning of every month, and is sent to registered erotic industry traders and companies throughout the whole of Europe, and also to a number of addresses in North America and Asia. The print-run of SIGN Magazine Europe is 5.000. SIGN Magazine Germany is released in the middle of each month in the German language.

Both issues can also be found online for our registered users, and can be downloaded as a PDF for digital use. Link (Login required).

Fair Calender

Tradeshows are the places where the adult industry comes together. Companies take the chance to present their newest products and can directly inform their customers. See all events and dates here…


read more

Products in Focus

In our monthly rubric, we concentrate on the diversity of erotic products which are a special treat for the eye or which provide fascinating new functions and techniques. See the amazing products here …


read more


Trade shows, product presentation, industry events, company visits and naturally parties. We're in place where all the industry people come together and show their products, find a detailed insight here ...


read more

Magazine PDF's

As a special service for our screen and online readers, we have the latest SIGN Europe available in PDF format. Also you can have a look on previous issues. Read it online or download it for your archive …


read more

The latest from the industry

In the news we present the most up-to-date press releases from the adult industry, from toy producers, the manufacturers of fetish articles, manufacturers of sexual wellness products, film productions, distributors and wholesalers, and also exhibition organisers. From innovations and product developments, through personal news and company information, all the way to special offers and the latest advertising media, we provide our readers, both online and offline, with the most current news from the companies that make up our diversified and eventful industry.

We are an important point of contact for the erotic industry when it comes to presenting their latest developments and products throughout Europe and internationally in the internet. Manufacturers, brands, distributors and wholesalers, place their trust in us when they wish to increase their online presence. Our magazine readers and visitors to our website also get their money’s worth, and can make sure they are always up-to-date with the latest industry news.