VENUS Berlin | 17th International Trade Fair | 17th October – 20th October 2013

PR measures for the 17th VENUS
How both exhibitors and the exhibition can profit
As the largest international specialist fair, the VENUS has been presenting trends and new products from the adult and lifestyle industries for the past 16 years. International buyers and more than 30.000 consumers, make the VENUS to an ideal sales and marketing platform for erotic products. Thanks to the unique combination of B2B and B2C, exhibitors can profit from a perfectly targeted customer designation. A large marketing budget, international stars and the high entertainment factor, attract a large response every year, and also attract more than 500 journalists to the Messehallen unter dem Funkturm.
The new organisation places great emphasis on an attractive cooperation with each and every exhibitor. Their aim is to involve the exhibitors in the press relations side of things, to improve the media positioning of innovations and products, to create even euphoria about the exhibition, which will in turn, strengthen the brands of the exhibitors and that of the VENUS even further. In order to achieve this, the VENUS will offer the exhibitors a comprehensive PR concept. A higher service density and an overall structured concept guarantee the best possible surrounding conditions. The exhibition service will be optimised, and floor managers as direct contacts will be at the service of the exhibitors in the individual halls.
PR concept:
Publication of press releases
Announcements on the VENUS website, in the newsletter and on social media channels such as Facebook and Twitter
Integration of press information in the VENUS press kit
Integration in the press relations prior to the exhibition
On location appointment coordination with journalists for stand visits
Facts 16th VENUS:
More than 32.000 visitors, 1.900 specialist visitors and 500 press representatives
More than 2.000 reports in print and online media
More than 40 hours of worldwide TV reports
Reaching 80.000 users of Facebook and 3.000 followers of Twitter
Public Relations
Walter Hasenclever
Tel: +49 4221 93 45 610
Patrick Mallaise
Tel: +49 4221 93 45 21
Further information at
VENUS Berlin | 17th International Trade Fair | 17th of October – 20th October 2013
The VENUS Berlin has been presenting trends and innovations from the erotic and lifestyle sectors on an annual basis since 1997. With more than 250 exhibitors and about 2.000 specialist visitors from 60 different countries, it is worldwide the largest international trade fair of its kind. Covering 23.000 square metres, producers and wholesalers present their services and products from the areas of fashion and love toys, but there are also a number of other, less erotic affine manufacturers, such as drinks, furniture and providers of computer software, are represented. They all use the attention of around 32.000 consumers, who are attracted year after year to enjoy a combination of professional product information at the stands and erotic entertainment on the various stages.