09.04.2014 | Huntington Beach, California, USA – XR Brands has introduced four new gag designs to its top-selling Master Series fetish brand, each featuring silicone and steel construction for a superior experience. Each style is fitted with bullnose clamps connected by steel chains, making it easy to raise the sensual stakes with the titillating intensity of nipple play.
 

 
Available in four styles, including a breathable silicone ball and equestrian-inspired silicone bit, Master Series’ new mouth gags give shoppers higher-quality choices when exploring and enjoying the fetish lifestyle. “We’ve seen an increase in interest of various versions of mouth gags, so we set to work to create a fully branded collection for Master Series using premium materials,” XR Brands General Manager Randy Alvstad said. “Gags are commonly made using rubber, which can give off an unpleasant odor and sticky texture in the mouth, so it was a natural decision to use premium silicone. Our designers understand the lifestyle, which translates quite nicely into the final products, and is one of the reasons why Master Series is retailers’ No. 1 source for high-quality and fully merchandised fetish accessories.”
 
“Master Series makes it easy for retailers of all kinds to introduce and stock up on fetish and BDSM gear, and our customers love how the compact and sophisticated packaging looks on display,” XR Brands Brand Manager Michael Merrill said. “Members of the lifestyle trust Master Series for its quality and affordability, while retailers appreciate its sleek merchandising and consumer appeal. Master Series is the industry’s must-have brand in the BDSM category.” For more information about Master Series, please visit www.themaster-series.com.
 



21.02.2014 | Huntington Beach, California – XR Brands is proud to announce its expansion of the CleanSteam anal care and cleansing brand with new accessories and a new contract with Nalpac, now a full line distributor. CleanStream is the world’s No. 1 brand for men, women and couples looking for the very best in anal cleansing gear, and these strategic advancements help further promote the importance of anal cleansing as part of a healthy sexual lifestyle.

 

 

With more than 30 items, CleanStream has enhanced the line with a brand new at-home anal brightening cream with aloe vera, an affordable and soothing alternative to other anal bleaching kits on the market. In a substantial 6-ounce bottle with an MSRP at under $40, CleanStream Bleach Cream boasts the industry’s best cost-per-ounce ratio with the added benefit of aloe vera, making it an appealing option to a broader consumer demographic.

 

And exclusive to CleanStream is an open flow-top enema bag made of premium silicone, the only quality enema bag on the market with this convenient and popular steady-fill design. In-demand in multiple countries, this unique open-top bag hangs from the shower head and provides a one-of-a-kind cleansing experience.

 

With the anal care market advancing so quickly, Nalpac has signed on as a full line distributor of CleanStream and is poised to bring this important product category to even more adult stores nationwide.

 

“This category is so important for healthy sexual lifestyles that include anal sex, and CleanStream addresses this category completely with a full range of products dedicate to anal care,” Nalpac Director of Operations Glenn Le Boeuf said. “I look forward to servicing my customers with this range of goods and am proud to offer the leading brand name in anal care.”

 

Once reserved for niche markets, anal care and cleansing products are now common parts of consumers’ households and sexual lifestyles of all kinds.

 

“CleanStream has been well received with customers thanks to its wide appeal – it is not marketed to just one audience, and we’ve taken a drugstore approach to its packaging and marketing,” XR Brands General Manager Randy Alvstad said. “No other brand comes close to offering this comprehensive of a product range, everything from a one-time-use disposable bulb to a premium ‘luxury’ shower system. CleanStream has something for everyone, and that’s why it’s No. 1.”

 

To view the full CleanStream product line, please visit http://www.cleanstreamgear.com/.

 

For more information about XR Brands and its brand lineup, please visit http://www.xrbrands.com/.



14.02.2014 | Huntington Beach, California, USA – XR Brands has released the Spellbinder from Wand Essentials, the most versatile and powerful wand massager at the most competitive price on the market. Boasting comparable power to the most magical wand on the market, but at a wholesale price that beats any competitor, the Spellbinder matches superior performance and incredible value to bring consumers a high-quality massage alternative.

 

 

The Spellbinder is built to last with quality and durability shoppers can feel in their hands, and features 10 pulsation modes and speeds to meet every user’s unique desires. Its powerful motor is both 110v and 220v compatible, poising the Spellbinder to be an exciting international contender.

 

“A lot of thought went into the development and production of the Spellbinder, as we wanted to recreate the power and functionality of famous wands of yesteryear but updated to keep it modern and moderately priced,” XR Brands General Manager Randy Alvstad said. “No other wand massager has the ability to deliver the same intense stimulation that women around the world depend on. And with its value price and 220-volt compatibility, the Spellbinder is a groundbreaking addition to the Wand Essentials lineup.”spellbinder_LOW

 

The Spellbinder is packaged with a beautiful new window design, showcasing the creamy white massager in a clean and modern box that hangs on any slatwall or stands alone on a shelf. Alvstad recommends displaying the Spellbinder with one or more unique attachments from Wand Essentials, including the exclusive Flutter Tip design, recommended this month by editors at Cosmopolitan magazine to offer a unique tongue-like tease.

 

“Wand Essentials has the most comprehensive selection of wand attachments in the industry, and we are the industry’s exclusive source for the famous Flutter Tip cap,” XR Brands Brand Manager Michael Merrill said. “There are 18 attachments to choose from, each offering a different pleasant benefit – from G-spot stimulation to muscle relaxation – and all fit easily on the bulbous head of the Spellbinder or any similar wand massager.”

 

To view the full XR Brands lineup, please visit http://www.xrbrands.com/.



05.02.2014 | Huntington Beach, California  – XR Brands is proud to introduce the Savvy line of massagers, kits and intimate accessories designed with and recommended by AASECT-certified sexuality educator and published author Dr. Yvonne K. Fulbright, PhD, MSEd. This fully merchandised collection artfully matches intimate pleasure with intimate wellness, offering a solution for every shopper – because everyone deserves sexual, Savvy satisfaction.

 

 

The XR Brands team tapped Dr. Fulbright, known for her work in the human sexuality and sex education fields, to bring an important perspective to the product development process and create easy-to-use shapes that provide both health and pleasure benefits. Whether to maintain prostate health, strengthen the pelvic wall, improve erectile dysfunction, or enhance intimacy between partners, Savvy recognizes consumers’ unique and diverse needs – and is value priced to universal accessibility.

 

“Our initial desire was to create a doctor-developed, doctor-recommended product line unlike anything else on the market today, and the first step was to collaborate with a respected and forward-thinking educator like Dr. Fulbright,” XR Brands General Manager Randy Alvstad said. “After a few development meetings we knew we had something special on our hands, and the result is a fully branded line that meets the needs of both our customers and their shoppers.”

 

Savvy provides retailers with a discreetly packaged, professionally merchandised line of basic essentials that can be displayed outside of the traditional sex toy section. Featuring interactive packaging inspired by the mainstream personal care category, Savvy acts as a creative transitional line for stores’ softer lingerie and lifestyle sections – or for stores looking to branch into pleasure products for the first time.

 

Each product is tastefully concealed by a magnetized flap that concisely outlines its features and health benefits with helpful commentary from Dr. Fulbright. Shoppers can lift the flap to learn more and view the product through a see-through “window” and simply close the flap to maintain a sense of discretion.

 

“A lot of thought and consideration went into the packaging concept and we really nailed it,” XR Brands Brand Manager Michael Merrill said. “Savvy has a clean and modern look that blends the educational aspect with the line’s sensual shapes and invites shoppers of all experience levels to pick up the box and see what’s inside. And Dr. Fulbright’s photo is featured on every package with a genuine and informative recommendation, and that, combined with Savvy’s affordable price points, helps secure the sale.”

 

Savvy is comprised of 22 SKUs ranging from mini vibes to prostate and electrostimulation massagers. To view the full lineup, please visit http://drfulbright.com or contact Alvstad at randy@xrllc.com.



30.01.2014 | Huntington Beach, California – XR Brands is proud to launch its official Distributor Support Center, an all-access online management tool that puts product descriptions, price lists and catalog information in one easy-to-navigate website. Now customers can find every item in the award-winning XR Brands roster, easily access and download support materials, and even order directly through the website for a true one-stop shop.

 

 

With a new advanced search function, users can find items by UPC code, SKU number, product name or even description and place items into customized product lists. The sites’ software allows translation into 12 different languages and pricing conversation into eight different currencies, making it user-friendly for European, South American and other customers from hot markets overseas. And with downloadable demo videos, detailed descriptions, e-catalogs and UPC codes readily available, the Distributor Support Center helps give XR Brands customers a superior online experience.

 

“We wanted to build a site that made a big statement, showing our distributors that their needs are our No. 1 priority,” XR Brands General Manager Randy Alvstad said. “The site is robust with currency conversion, language translation, and links to each of our 16 brand’s e-catalogs. Now with more than 1,700 SKUs under our belt, it was important to organize our offerings and keep everything in one place so customers don’t waste time searching for what they need.”

 

XR Brands’ Distributor Support Center also includes an extensive selection of visuals, including images of products in and out of packaging and dynamic demo videos usable to educate staff or motivate sales.

 

Register today to be granted full access to the Distributor Support Center and sign up for the XR Brands newsletter for product previews, new releases and special pricing deals – simply visit http://www.xrbrands.com/ to create an account today!

 

For more information, please contact Alvstad at randy@xrllc.com.



Huntington Beach, California –  XR Brands has introduced the brand new special edition Deluxe Twilight Violet Wand by Zeus Electrosex with updated comfort features and exciting new attachments for a unique user experience. The revamped Twilight Violet Wand features new design details and thoughtful user-friendly styling to bring the adult retail market one of the most versatile violet wands on the market.

The hand-held Twilight Violet Wand delivers a one-of-a-kind sensation safely transmitted via static electricity that dances across the skin in a variety of intensities easily operated with a dial at the base of the wand. The new design features an easy-grip handle covered in soft and smooth silicone for comfortable handling that helps transfer static electricity away from the hand and directly where it counts.

New attachments include the Body Light, a smooth and flat metal pad that, when in contact with the skin, turns the user’s body into a human conductor. Tucked against the skin under a bra strap or waistband, the Body Light transfers the Twilight Wand’s static electricity through touch and turns fingertips into instruments of electrostimulation.

Also new is the Franklin adapter, which turns any ordinary household light bulb into an ultrasensory light show by conducting static electricity to the skin with a brilliant display of radiant light. 

“The Twilight Violet Wand is the latest innovation in the world of electrostimulation and brings retailers around the world a less intimidating alternative to traditional e-stim items to help brighten the kinky stigma associated with this kind of erotic play,” XR Brands General Manager Randy Alvstad said. “The Twilight Violet Wand allows users to easily adjust intensity from soft to intense and try a sexual sensation often overlooked by the average adult shopper. Retailers are raving about its versatility and the convenient Zeus Electrosex power adapters and accessories that match.”

Five standard attachments are included with each purchase: The Radiator glass rake, the Ambiente precision tip, The Halo with a cupped end ideal for nipple play, The Illume wand with a petal-like tip, and the Flux glass comb.

 

For sales information please email Alvstad at randy@xrbands.com.

To view the full Zeus Electrosex collection, please visit http://www.zeuselectrosex.com/.

For more information about XR Brands, please visit http://XRBrands.com/.



Huntington Beach, California – XR Brands has expanded its Vogue line of premium silicone sex toys to include five innovative designs for purveyors of affordable luxury. With silicone-made styles including a rechargeable G-spotter and an ergonomic tongue-like vibe, Vogue offers the widest selection of premium sex toys competitively priced for the current economic climate.

Since its debut Vogue has swept the retail market with high-end products at reasonable prices, and these latest additions come following customer demand for more:

“We are very selective about the shapes and designs we include in the Vogue line and we were careful to keep these new additions as unique as they are affordable,” XR Brands General Manager Randy Alvstad said. “The amazingly positive response from the retail level shows we’re on the right path creating premium silicone products priced right and we already are fielding excited requests for these new five Vogue items.”

Check out the latest additions to the Vogue line at booths 104-105 at the ANME Founders Show July 13-15 in Burbank, Calif.

 

To view the full XR Brands lineup, please visit http://www.xrbrands.com/.



XR Brands invites retailers into its playroom with the Greygasms collection of sensory and bondage accessories with a dark and sultry twist. The high-quality line of sashes, ties, kegel balls and bondage and sensory tools feature stylish construction and approachable design with a cohesive look that captures the romantic side of BDSM.

The Greygasms collection makes it fun, easy and sexy for couples of all lifestyles to live out famous romantic storylines with the masks, silk sashes, restraints and more they love from their favorite erotic fiction. The Greygasms line’s darkly enchanting packaging and merchandising entices shoppers to take a closer look and enjoy a unique sultry fairytale on each box that promises an extrasensory experience and an irresistible sale.

“We created this line knowing that many, if not most, Greygasms consumers are new to this side of sex play but intrigued by the erotic themes of recent popular fantasy romance novels and films,” XR Brands General Manager Randy Alvstad said. “We married their favorite dark romance themes with BDSM essentials like silk sashes, ball gags, restraints and massage candles to give fans exactly what they’re looking for!”

Greygasms features 26 premium product designs with more planned for debut later this year. Popular items include the silk tie, sashes, kegel balls and a variety of blindfolds and masks.

“Our design team took time to research our target consumer and truly get to know the characters in the fan fiction and erotic series that have inspired shoppers around the world,” XR Brands Brand Manager Michael Merrill said. “This ensured we released the most comprehensive and thoughtful collection without pigeon-holing ourselves into a specific category. And to sweeten the deal we adorned each package with an arousing quote from the father of erotic arts, the Marquis de Sade.”

To view the full Greygasms collection, please visit http://greygasms.com/.

For sales information please email Alvstad at randy@xrbands.com.



The recent XBIZ Awards – held in Los Angeles, California – saw two more awards added to Planet Earth’s catalogue, thanks to FixSation and XR Brands.

FixSation, this year’s must-have couples toy, won the award for Best Couples Pleasure Product of the Year whilst XR Brands, known in the UK for Wand Essentials and Clean Stream, won BDSM Pleasure Product Company of the Year.

Wowing the judges with its unique take on couples pleasure, FixSation has been designed so that it provides clitoral pleasure without obstructing the vaginal entrance. This increases comfort for both partners and ensures that the FixSation vibrator does not dominate the experience and ruin intimacy.

XR Brands won favour after the introduction of the Master Series, which followed other successful BDSM products like Size Matters pumps, Clean Stream enemas and the sensational Zeus Electrosex range, which recently underwent a rebranding exercise which formed a platform for the launch of a collection of new accessories.

Speaking about the awards, Louise Boote, Managing Director for Planet Earth, said: “Planet Earth maintains its stance as a market leader when it comes to predicting consumer trends and these awards illustrate we continue to be ahead of the market when it comes to sourcing products and helping our partners build their brand.

“It has been a pleasure working with XR Brands and FixSation over the last twelve months. Both companies offer fantastic products that consumer’s love, which makes our job easy. They deserve the success and to win such a prestigious award for all of their efforts.”

Both FixSation and XR Brands’ products are available exclusively through Planet Earth, current holders of ETO’s Best Adult Pleasure Products Distributor and the Erotixxx Award for Best Product Assortment.

For more information on Planet Earth and to place your order for the Verspanken male masturbator, contact Planet Earth on +44 (0)1924 333 320 or email sales@planetearthwholesale.com. You can also connect with Planet Earth via Twitter @PlanetearthUK and Facebook www.facebook.com/PlanetEarthWholesale



XR Brands has been named 2013 BDSM Pleasure Products Company of the Year by adult industry media outlet XBIZ. This prestigious award recognizes the manufacturer for creating the broadest range of specialized product lines that cater to consumers’ unique needs within the fetish and BDSM realms. XR Brands makes it easy for retailers to expand their consumer demographic with high-quality niche merchandise designed by a company in the know.

XR Brands is the industry’s first manufacturer to develop quality comprehensive product collections that cater to underserved niche markets and sexual lifestyles. Bondage, sounding, electrostimulation and even enema play are just a few of the unique niches served, and this award helps establish XR Brands as retailers’ choice source for expanding inventory into these important niche categories.

Most recently the popular Master Series has swept the retail industry with a fully branded collection of sounding, chastity, sensation and other advanced domination wares that retailers and distributors now ask for by name.

“XR Brands is honored to be recognized in this prestigious category and would like to thank everyone who voted for us this year,” XR Brands General Manager Randy Alvstad said. “We are one of the few manufacturers dedicated to providing high-quality products that cater to ‘the lifestyle’ and other niche needs and we’re proud to see such positive feedback come from our colleagues and clients.”

XR Brands’ lineup includes Zeus Electrosex electrostimulation tools; Wand Essentials wand-style massagers and accessories; Size Matters enlargement and suction devices; Sex Flesh realistic masturbator sleeves; Strict Leather restraints, collars and BDSM tools; Clean Stream enema bulbs and accessories; and popular Master Series BDSM accessories for more advanced players.

The 2013 XBIZ Awards took place Jan. 11 at the Century City Plaza in Century City, Calif. and was hosted by adult superstarlet Tera Patrick.

For more information about XR Brands and its product lines, please visit http://www.xrbrands.com/.

For sales and product information please email Alvstad at randy@xrbands.com.