04.07.2014 | Los Angeles, USA – Sienna Sinclaire, Naughty Lifestyle Expert and author, definitely knows how to throw a naughty party: This past weekend Sinclaire hosted her “Topless Drive-In Movie” with sponsors Sliquid, Sportsheets, Maia Toys, Shag Factory, Hustler Lingerie and Rock On.
Decked out in 1950s styled outfits, guests flocked to a downtown Los Angeles drive-in and parked under the stars and the LA skyline. Topless waitresses served hungry guests in their cars or on their blankets, while “9 ½ Weeks” starring Mickey Rourke and Kim Basinger, showed on the big screen. After the movie, the joint was a jumping at the naughty sock hop with topless fire performances, DJ spinning all the 50s favorites while guests danced the night away. Guests won gifts and prizes from the sponsors in Topless Limbo, Hula Hoop and bubble gum blowing contest.
LA Weekly was there to cover the event with a photographer who captured every moment. After the event ended there was an after party at Figueroa Hotel and then an after-after party at Club Joi. “I’m always trying to create new and unique experiences for my guests,” said Sinclaire, “my next summer event will be a Naughty Carnival, I’ll just leave that one to your imagination for now.”
23.06.2014 | Huntington Beach, USA – Sportsheets is proud to debut Sportsheets Plus, the first-ever line of plus-size sex toys, positioning tools and strap-ons designed to enhance the unique curves of big women. Available in sizes 12 to 30, Sportsheets Plus includes the brand’s new designs with added features – longer straps, longer and wider pads, and greater adjustability to assure the perfect, most comfortable fit. All Sportsheets Plus products are handcrafted in the U.S.
With more than 55% of women purchasing clothing sized 16 or larger and 62% identifying as being overweight, it’s essential for retailers to provide sexy, sensual options for every body type and recognize that healthy, satisfying sex has no bounds. Matching form, fashion and function, Sportsheets Plus introduces the industry’s first full collection of intimate products made specifically for plus-size couples. Developed by women for women, this new line was inspired by the award-winning brand’s best-selling Divine Diva Plus Size Strap-on, which took the industry by storm more than a decade ago and remains a top-selling item in the Sportsheets brand.
“‘Big Beautiful Women’ is one of the top searches on porn sites and search engines, and more women not only identify themselves as plus-size, but also embrace it with open minds and hearts,” Sportsheets President Julie Stewart said. “While society still maintains a negative attitude toward larger women – with fat-shaming and other negative stereotypes – there’s a resurgence of sex-positive celebrations of body image among women of all sizes and shapes. And these are the confident and sexually curious consumers that Sportsheets Plus speaks to.”
Most notable from the Sportsheets Plus line is the Plus Size Doggie Style Strap, offering deeper penetration, more comfortable positioning, and more satisfying sex from behind. Featuring a soft pad 7 inches longer than the original, this convenient tool provides improved leverage and a tighter internal sensation for both partners.
Sportsheets Plus will make its official industry debut at the upcoming ANME Founders Show July 11-13 in beautiful Burbank, California. For more information about Sportsheets, please visit its new website at www.sportsheets.com.
07.05.2014 | Huntington Beach, California, USA – Sportsheets International officially launched its revamped website, now boasting a clean and uncluttered format that grants members access to an array of rich content and sales tools. This redesign comes at the cusp of the company’s impressive expansion in both the adult and mainstream markets, and the team is even more focused on meeting the diverse needs of its growing customer base.
The new site features full e-catalogs of the company’s three top-selling and award-winning brands available for download with matching POS tools, web banners and high-res product images to facilitate fast-moving sales. Sportsheets Premium, Sex & Mischief and Sex In the Shower each present more intricately organized product categories and search functions and allow each brand to be organized according to best sellers, best reviewed or simply via item number.
“The explosive growth of Sportsheets has made it imperative to update our website and meet the growing demands of our increasingly digital customer base,” Sportsheets President Julie Stewart said. “The new site also allows each of our unique brands to stand on its own, with portals that guide users to the products and information they’re looking for.”
Retail customers can easily navigate the new site and read or download blogs, videos, detailed images and product details to help make the most informed decisions, as well as enrich their own sites with Sportsheets-specific content that can help inspire and inform consumers as they shop online.
Sportsheets Executive Administrator Joanne Queenin is in the process of fielding copious requests from bloggers and product testers/reviewers interested in more information and product samples.
“The response has been overwhelming and we are thrilled to see so much interest from fans and professionals from the sex-ed and sex blogging communities,” Queenin said. “We always welcome new talent to try and write about our best-selling products and look forward to more opportunities following our site’s official relaunch.”
The redesign also accommodates Sportsheets’ growing consumer traffic and features a Where To Buy tab that points them to the local retailers that stock their desired items.
“The new Sportsheets.com isn’t just for our industry partners,” Stewart said. “We wanted to make it just as friendly for the consumer who’s looking for the right Sportsheets products to spice up their sex lives. And we’re happy to provide them with access to the supporting retailers who’ll give them the best shopping experience.” For more information about Sportsheets, please visit http://www.sportsheets.com.
17.04.2014 | Huntington Beach, California, USA – Sportsheets has taken home this year’s prestigious Best Bondage, Restraints & Positioning award at the 2014 AdultEx Awards, accepting top accolades for its internationally acclaimed couples collections. Known for attention to detail, quality craftsmanship and simple usability, Sportsheets’ cuffs, positioning straps and soft bondage systems have kept couples connected for more than 20 years, and this award shows that the family-run business has made an impact worldwide.
“Thank you to our customers, partners and supporters – and especially to Michael Bassett and his dedicated staff at Calvista, who hosted another incredibly successful AdultEx show,” Sportsheets President Julie Stewart said. “It’s an honor to take top billing in this important category, as these kinds of products have been our mainstays since the company’s inception. Every product we put out has a distinct purpose, always with Keeping Couples Connected in mind, and we work hard to bring our loyal customers popular and exciting new styles designed to sell and leave a mark on Sportsheets fans – literally and figuratively!”
For more information about the award winning brands by Sportsheets, please visit www.sportsheets.com.
25.03.2014 | Huntington Beach, California, USA – Sportsheets is sending its top sales representatives to the upcoming International Lingerie Show to help distributors showcase its latest releases and top sellers. With new additions to the soft bondage and fantasy category, as well as updates to the internationally renowned Sex In the Shower line, Sportsheets will rotate among its distributors’ booths to provide one-on-one product demos and support to inspire an even more productive spring sales season.
Sportsheets Sales Manager Cheri Curry-Poe, Customer Product Specialist Emily Silva, and Senior Sales Representative Vince Dominguez – the latest addition to the team – will make themselves available to assist with answering customer questions and promote the brand’s unique offerings. On display will be the new sophisticated look of Sportsheets Premium, hanging cohesively alongside the sultry Sex & Mischief collection, to show retailers how to merchandise the two award-winning couples-oriented brands together for optimal sales results.
Most exciting is the release of Sportsheets’ Red Lace Corsette Strap-on, a fully adjustable harness constructed in plush red lace fabric and featuring a sexy lace-up behind. Other popular highlights will be the latest additions to the Sportsheets crop collection, including the glittery Thriller Crop with a crystal-encrusted handle and the Crystal Whip, featuring two strands of clear crystals strung among its faux leather tails for a teasing sting.
Sex In the Shower will take the stage with its new mainstream-friendly packaging, providing retailers with the option to display the couples-friendly brand in more modest areas of their storefronts. An ideal crossover product line, new Sex In the Shower items include the Water-proof G Spot Vibrator, Masturbation Sleeve and soft bondage accessories, including a Suction collar, thigh cuffs and handcuffs.
“We are dedicating the spring International Lingerie Show to distributor support, providing a direct resource for product details and related sales information by having Sportsheets staff on-hand,” Sportsheets President Julie Stewart said. “And we’re happy to introduce at ILS our newest sales team member, Vince Dominguez, who brings more than two decades of experience in the personal health and beauty fields. We want to thank our committed distributors for their support and we are pleased to have this valuable opportunity to collaborate with our customers!” For more information about Sportsheets, visit www.sportsheets.com.
13.03.2014 | Huntington Beach, California, USA – Sportsheets is bringing Velcro to Washington D.C. at this weekend’s CatalystCon East conference with special evening entertainment and a veritable playground of products planned for demonstration. And seated on a panel of noted names in adult industry and sexuality education, Sportsheets CEO Tom Stewart will discuss the current culture from a manufacturer’s point of view with a special focus on the ins and outs of pegging play.
Throughout the conference, Sportsheets will be stationed in the exhibit hall showcasing its latest innovations in the strap-on and soft bondage realms and hosting a bihourly raffle drawing for a free Sportsheets product. With new releases including authentic leather crops and satin and lace restraints, the team looks forward to seeing new and familiar faces while supporting the sex-positive movement in fresh and exciting ways.
“It’s an honor to be involved in such a special sexuality conference and share space with so many fundamental figures in the sexuality world,” Stewart said. “Sportsheets shares CatalystCon’s unique commitment to inspiring communication and awareness of key human sexuality issues, and I’m proud to have been asked to speak about one of the many topics that are becoming a part of regular sexuality discussions. With so many products to demo and sexy discussions to spark, we expect that more than a few politicians and their aides will be playing hooky and heading to CatalystCon for the weekend.”
CatalystCon East will take place March 14-16 at the Hilton Crystal City at Reagan National Airport in Arlington, Va.
11.03.2014 | Huntington Beach, California, USA – Sportsheets® International welcomes Vince Dominguez as its Senior Sales representative. Dominguez, a veteran of the beauty products industry, will help expand awareness of the company and its products across America and around the globe.
“We are grateful to have Vince joining our team at this time,” said Sportsheets® President Julie Stewart. “His experience and understanding of personal care and beauty products is a perfect background for Sportsheets’ approach to the lifestyle enhancements of our pleasure products.”
Dominguez, joins the Sportsheets Sales team in developing new sales strategies and building strong relationships with key customers here and around the world.
“I will be seeking out new areas of distribution both domestically and internationally,” Dominguez said. “I’m thrilled to be joining company founders Tom and Julie and their forward-thinking team. I am excited to be contributing to the company’s goals of ‘Keeping Couples Connected.'”
Dominguez attended the University of New Mexico in his native Albuquerque before moving to Southern California 25 years ago. He has worked extensively in the professional beauty industry representing Redken Laboratories, Wella International, and Toni & Guy Bedhead among others.
Dominguez can be reached at Vince@sportsheets.com.
For more information about Sportsheets®, please visit http://Sportsheets.com.
12.02.2014 | Huntington Beach, California, USA – Sportsheets is proudly celebrating the 5th anniversary of the award-winning Sex In the Shower, a line of leverage products, waterproof sex toys, and accessories designed for safer, more satisfying shower sex. In honor of the event, Sportsheets has debuted five new items and launched a worldwide promotional campaign to make it fun and easy to create Sex In the Shower displays that appeal to men, women and couples.
The line of handles, waterproof toys and other suction-cup shower accessories provides a simple solution for foolproof – and bruise-proof – bath-time sex and has entranced the industry since its 1999 debut. And new to the line is stay-put Shower Gel Lube, a suction-cup neoprene collar, suction-cup thigh cuffs, a powerful waterproof G-spot vibrator with a flexible head, and a textured shower masturbator sleeve for men.
For sales and display support, Sportsheets has launched a diverse promotional campaign complete with ads, shelf talkers, buttons, store signs and consumer postcards and flyers that remind shoppers why they love Sex In the Shower. With unique and clever advertisements targeted to a specific demographic, the campaign shows shoppers and retailers alike that everyone – and they mean everyone – likes titillating bath time.
“Sex In the Shower serves a true purpose and solves problems couples often face when having sex in the shower – pulling the shower head out of the wall, knocking over the soap, slipping in the suds…anything can happen!” Sportsheets founder and CEO Tom Stewart said. “We saw a unique opportunity in the marketplace to create quality and innovative products that make shower sex safe for everyone with handles, foot rests, restraints and toys that can be used in even the steamiest of situations.”
Sex In the Shower suction cups can attach to any surface and provide much-needed support and well-deserved cushioning. Without these water-safe sex aides, positioning in even the most basic sex moves can prove painful – especially during prolonged action – and now retailers can help showcase the must-have line with a special marketing campaign.
“Sex In the Shower gives retailers a whole new destination in their stores and also a new way to help move bath products,” Sportsheets Executive Administrator Joanne Queenin said. “And the shelf talkers, flyers and other print materials as part of our matching marketing campaign capitalize on the universal appeal of the brand in a cute and clever way. You’ll have to see it for yourself!”
The Sex In the Shower marketing campaign is available to all customers who place a Sex In the Shower order.
For more information about Sex In the Shower, please visit http://www.sexintheshower.net/.
For more information about Sportsheets, please visit http://www.sportsheets.com.
20.01.2014 | Huntington Beach, California – Sportsheets has returned from this weekend’s ANME Show in Burbank, Calif., where the iconic brand was flooded with orders for its newest additions to the Sportsheets Premium, Sex & Mischief and Sex In The Shower collections.
Among Sportsheets’ most popular new releases were the additions to the Sex In The Shower line, with valuable marketing tools that include shelf talkers, buttons, store signs and consumer post cards and flyers that capitalize on the universal appeal of the brand. Sportsheets debuted the Sex In The Shower Suction Cup Thigh Cuffs, a Suction Cup Collar, a waterproof G-spot vibe, and a masturbation sleeve for men. “So far everyone loves our new Waterproof G-Spot Vibe with its flexible neck and winged dial for ease in turning off and on” Sportsheets Founder and CEO Tom Stewart said.
“We had an amazing response to the Sex In The Shower display in the booth and our customers are very excited about its expansion, as well as the new marketing materials,” Sportsheets President Julie Stewart said. “ANME was a resounding success overall. In addition to the overwhelming response to our newest releases and promos, Sportsheets’ recent appearance in Cosmo two months in a row was also a very hot topic!”
Sex&Mischiefs’ Studded “XO” Crop was most recently recommended in Cosmopolitan magazine as the only non-vibrating pleasure products to be showcased; and in January it featured the Sportsheets’ G-Spot Link.
As a special “thank you” to new and loyal customers, Sportsheets offered a total of $10,000 in prizes to participants of a fun balloon-popping raffle. With a booth full of balloons containing raffle tickets for prizes that included a 37-inch flat-screen TV, an iPad mini, a Tiffany bracelet and numerous product discounts, eager buyers kept Sportsheets staff busy each day of the show.
“We had non-stop meetings during ANME and record orders were placed,” Sportsheets Executive Administrator Joanne Queenin said. “The raffle was our way of saying thank you to our customers for their support, and we’re so pleased that everyone had a great time participating in the balloon raffle. Everyone wanted to pop a balloon for their chance at these incredible prizes!”
Sportsheets brought eight new crops offering both vegan-friendly and premium leather options and a variety of intimate intensity levels. Sportsheets Premium’s new lineup of products includes three Satin and Lace Lover’s Kits and the elegant Red Lace Corsetre strap-on. Based on best-selling lingerie colors — red, black and pink — the new additions to Sportsheets Premium easily complement bedroom fashions.
For more information about Sex & Mischief, please visit http://sexandmischief.com/.
For more information about Sportsheets, please visit http://www.sportsheets.com.
14.01.2013 – Huntington Beach, California, USA – Sportsheets and the award-winning Sex & Mischief Collection were featured in the latest issue of Cosmopolitan magazine, touting the popular Studded “XO” Crop as an exciting instrument of painful pleasure. In a three-page feature dedicated to the tricks and tools for a sensational sex life, one reader shared her newfound appreciation of spanking and what this fun and affordable crop did for her relationship.
The Studded “XO” Square Crop features a two-sided design, one studded with an “O” shape for a spanking, stroking, caressing warm-up, and the other studded with an “X” to leave a lasting impression – which it certainly did with the editors at Cosmopolitan.
“I started with soft taps and built up to harder hitting,” reader Melissa E. wrote. “He said it hurt…but didn’t care. The crop is high quality and made me feel powerful, and the studs added to the excitement. A little pain goes a long way to spike up your sex drive.”
This faux leather crop features a ridged handle for a seamless grip and durable construction to withstand even the most vigorous play. From a light tease to forceful intensity, the Studded “XO” Crop caters to every sexual level and is the perfect product for couples exploring the art of spanking for the first time.
“Two Sportsheets recommendations in two consecutive Cosmopolitan magazines – it’s a pleasure to see so much attention being put on sex toys and how they can enhance our sex lives!” Sportsheets President Julie Stewart said. “The romantic holiday season is already upon us, so get creative with store displays and be sure to stock Sportsheets sexual positioning, soft bondage and fantasy accessories front and center – they’re the ultimate couples treat, and Cosmopolitan agrees!”
Stewart recommends suggesting creative ways for couples to enjoy the Studded “XO” crop: try cooling it in the freezer for a brisk tingle!
“And remember – crops aren’t only for spanking the behind!” Stewart said. “Remind shoppers to think outside the box and see what feels right for them!”
The Sex & Mischief Studded “XO” Square Crop is part of Sportsheets’ best-selling crop collection, which recently was expanded to include four new Sex & Mischief designs and four new Sportsheets Premium styles.
For more information about Sex & Mischief, please visit http://sexandmischief.com/.
For more information about Sportsheets, please visit http://www.sportsheets.com.