26.02.2015 | Almere, the Netherlands – Are you visiting the Scala Fair on the 8th and 9th of March? Then make sure you don’t miss the amazing Scala Fair Party on Sunday evening! To match the ‘Let’s Misbehave’ theme, the Scala Fair Party will transport you back to the roaring twenties with its Great Gatsby influences.
 


 
This Scala Fair, on the 8th and 9th of March, offers a lot to look forward to; from scandalously good deals in the famous Cash & Carry sale, to great prizes one can win in exciting games and competitions. The Scala Fair Party, one of the fair’s highlights, will start on Sunday the 8th of March at 6 pm.
 
To match with the wk09_ScalaFairParty-logo_400x300 ‘Let’s Misbehave’ fair theme, Scala Playhouse has chosen to style our party in a ‘Great Gatsby’ theme. Expect to be dazzled on this festive occasion by spectacular performances and amazing music that matches the naughty roaring twenties. Scala wants to encourage people to dress to impress, as the best dressed guest at the Scala Fair Party will receive a very luxurious prize!
 
See you at the Scala Fair and Scala Fair Party, and look forward to dancing the night away – roaring twenties Charleston style – together! For more information please visit www.scalaplayhouse.com.



25.02.2015 | Aarhus, Denmark – Some of the largest distributors in both Europe and USA will announces, they will participate as exhibitors at the new Scandinavian tradeshow I Denmark, taking place April 15th to April 17th 2015.
 


 
“We are proud to announce that Scala Playhouse, Pipedream and California Exotic Novelties will be amongst the exhibitioners on our brand new fair. Their participation indicates to us, that the business welcomes this new initiative. Naturally many others interesting exhibitioners will also be present, as well as manufactures.” Says Kenneth Pihl.
 
In addition to these great news, NE Expo announces they will present a series of awards on the show, where the visitors can vote for their favourite distributor/manufacturer to receive the NE Expo Award in varies categories.
 
The team behind NE Expo recommend to visit their website on regular basis for lates info, and to sign up as visitor. Business owners and distributors who want more information can contact Kenneth Pihl on email pihl@nordicerotic.dk or by phone +45 3080 7767.



19.02.2015 | Almere, the Netherlands – KissMe, the playful and feminine lingerie brand, has added exclusive bridal inspired designs to its collection. The bridal items are now ready to order at Scala Playhouse. Say yes to seductive, high-quality lingerie; say “I Do” to KissMe.
 


 
The perfect choicewk08_kissme_bridal_400x300_tab of lingerie isn’t just important for the wedding night; it also makes the bride feel confident, sexy and desirable during her big day. KissMe has added bridal designs for every woman, whether she is looking for a strapless corset to give her an amazing silhouette underneath her dress or even if she just desires a simple and classy white lace kimono to cover up in on the morning of her big day. And, with the semi-annual bridal season coming up fast, this is the perfect time to stock up on these beautiful lingerie items!
 
KissMe offers flirty, wearable and affordable lingerie choices that compliment every shape and size. There are designs in white lace and satin, seamless camisoles and briefs that skim her hips and flatter her curves. Discover the KissMe bridal items and order your personal selection today at www.scalaplayhouse.com.



18.02.2015 | Almere, The Netherlands – Scala Playhouse is adding five luxurious gift boxes to its TOYJOY Just For You range. The boxes, named No1 to No5, will not only appeal to customers, but also to store-owners, thanks to their unique in-store presentation options.
 


 
wk08_tj_jfy1-5_400x300_tabThe new TOYJOY Just For You No1, No2, No3, No4 and No5 boxes will be officially presented during the upcoming Scala Fair on the 8th and 9th of March at the Scala Playhouse, Almere. The boxes are filled with exciting TOYJOY products that will tease your senses and blow your mind! They are themed in several attracting colors: from sweet pink to ravishing red, soft purple to a mysterious black.
 
A unique feature of these specific Just For You boxes are the 3 different options for in-store presentation: show customers what’s inside via the clear plastic front, turn the packaging around or flip the outer sleeve for a more discreet, mainstream display option. One can check out these great new TOYJOY Just For You boxes at the Scala Fair – and the rest of the quality TOYJOY Just For You range online at Scala Playhouse via www.scalaplayhouse.com.



13.02.2015 | Almere, the Netherlands – The new Yeah I’m Single box by TOYJOY Just For You is designed for lovers who currently don’t have a partner, or who just desire some naughty ‘me-time’. The box comes in a male and female version – both filled with exciting TOYJOY products – and is now available at Scala Playhouse. Doing it yourself has never been so much fun!
 


 
The Yeah I’m wk08_tj_jfy_400x300 Single box for her comes in a glamourous pink color and is filled with exciting pleasure providers. Included are a vibrating egg, a stimulator, rose petals, a quality thong, a water-based lubricant and a powerful vibrator that will blow her mind!
 
The Yeah I’m Single box for him comes in a cool blue color. It includes a masturbator, a vibrating cock ring, stretchy cock rings, an erotic DVD, condoms, a water-based lubricant and a prostate massager that will guarantee him a night of pleasure and self-exploration!
 
Check out these great new TOYJOY Just For You boxes – and the rest of the quality TOYJOY Just For You range – online at Scala Playhouse via www.scalaplayhouse.com.



12.02.2015 | Almere, the Netherlands – Beate Uhse Wholesale’s lingerie brands KissMe and Besired were a big hit at Interfilière, the leading tradeshow for intimates, in Paris. “We are delighted at the positive response we’ve received from the Interfilière audience. It was the perfect occasion to present our own lines on an international level”, says Berry Koldewijn, Director of Beate Uhse Wholesale.
 


 
The presence of Beatewk08_interfieliere_400x300 Uhse Wholesale at Interfilière Paris establishes the company as not just the biggest European wholesaler of adult products, but also as a designer of fashionable, sophisticated and high-quality lingerie collections. KissMe offers alluring items with a playful – slightly naughty – twist. Besired offers feminine basics and seductive line extensions. Both brands are made with the 21st century woman in mind and combine fashion, comfort and high-quality materials in their collections.
 
During Interfilière on the 26th, 27th and 28th of January, Beate Uhse Wholesale received many compliments on their designs. Koldewijn: “There was a great interest in KissMe and Besired. We are confident that we have proven to be an exciting player in the lingerie branch. Beate Uhse Wholesale has met many new contacts and is sure this will lead to an international in-store presence for KissMe and Besired.”



06.02.2015 | Almere, the Netherlands – Several new exciting sleeve sets have been added to the TOYJOY Classics Collection. With various designs, featuring a single or double bullet, there is a sleeve set for every preference.
 


 
The Double Tickler Sleeve Set provides dual stimulation; one sleeve offers extra support, but the fun really starts with the second sleeve that has two vibrating bullets attached. The bottom bullet provides stimulation for him the upper bullet has a buzzing clit bunny that will send her through the roof. Is your customer looking for sleeves at an entry level? TOYJOY Classicswk06_TOYJOY-classics-sleeves_logo_400x300. also has several sleeve sets that hold a second sleeve with a single bullet, or a cock ring instead of the second sleeve.
 
The new sleeves are designs from the TOYJOY Classics line; a range that contains a great selection of toys for your fun-loving customers. It’s colorful, affordable and really stands out thanks to its unusual milk carton packaging. Check out the new sleeve sets and the entire TOYJOY Classics range at Scala Playhouse via www.scalaplayhouse.com



05.02.2015 | Almere, the Netherlands – Scala Playhouse announces the arrival of the exciting Impress collection by California Exotic Novelties: one of their most revolutionary lines to date. The new range is sure to impress your customers!
Impress places control right in your hands with the latest advancement in product technology: a pressure sensitive control pad. Just squeeze for progressive speeds on any function.

 


 
One of the great designswk06_impress_logo_400x300 from the new range is the Impress Dual Kiss: a premium silicone wand with 12 intense, powerful functions of vibration, pulsation and escalation plus progressive speeds. It features a power button with LED indicator, dual motors and a seamless silicone flexible shaft that moves with you. This design is modern and sophisticated and has a smooth exterior. The two ends of the product know exactly where your pleasure spots are located.
 
All the Impress products come in pink, blue, and purple. Scala Playhouse has the entire range of Impress in stock. Discover the Dual Kiss and other Impress designs such as the Tongue, Scoop and the G online at Scala Playhouse via www.scalaplayhouse.com.



04.02.2015 | Almere, The Netherlands – The new BDSM Starter Kit by TOYJOY Just For You makes the perfect gift for a lover that wants to venture into the world of 50 Shades of Grey. With the movie due to be released this Valentine’s Day, we expect these kits to be very popular indeed!
 


 
As more and wk06_TOYJOY-JFY_logo_400x300more couples desire to explore the world of BDSM, this BDSM Starter Kit provides them with everything they need to get started. It contains 7 pieces of BDSM toys that guarantee a night of painfully good pleasure, including an eye mask, a whip, a set of nipple clamps and a naughty mouth gag. It is now ready to order at Scala Playhouse.
 
The BDSM Starter Kit is part of the TOYJOY Just For You collection. The recently re-branded line contains several great (gift) boxes. The various boxes are filled with tantalizing erotic products that will tease your senses and blow your mind! There are boxes for different occasions, starter-kits and advanced versions, and boxes for specific holidays and festivities. Check out the BDSM Starter Kit and the other TOYJOY Just For You boxes at www.scalaplayhouse.com.



29.01.2015 | Almere, The Netherlands – PLAY magazine, the monthly publication by Scala Playhouse, has received a bit of a make-over. The magazine now offers more information, more interviews and more personality.
 


 
At the end of wk05_PLAY-logo_400x3002014 the team at Scala Playhouse made a firm New Year’s resolution; they wanted to add more pleasure, more fun and more interesting content to their monthly PLAY magazine. Determined to make this resolution stick, they’ve made quite some editorial and lay-out changes to the January edition themed ‘Hollywood’.
 
This ‘Hollywood’ issue highlights exciting new products such as the Jimmyjane range and the Impress collection. You can meet the people behind Scala Playhouse in their Proud of our People feature and they even have an erotic story to spice things up. Enjoy the revamped PLAY magazine!