24.07.2014 | Wasserbillig, Luxembourg – The pjur group registers record sales thanks to innovative new products. pjur has returned from a highly successful ANME Founders Show in Los Angeles. Marketing the new slat wall display, the cardboard display and the additive-free pjur Woman Nude attracted numerous customers to the pjur booth, allowing the brand to achieve record sales at the show. CEO Alexander Giebel and Ralph Ehses, Head of Global Sales and Business Development, both came from Luxemburg in order to support Richie Harris and the pjur USA team.
Visitors were especially enthusiastic about the presentation of the new slat wall display: its flexibility and compactness offer retailers the possibility of arranging pjur products according to topic in their stores. The display can be filled with any combination of products, along with the respective articles for gays, women, or fetish practices. The shop owner can decide where and how to organize the pjur products on the display.
This approach will allows the pjur group to place the emphasis on small and adaptable tools instead of fixed, oversized display walls. The new pjur cardboard display, which can be set up in just a few seconds, is pursuing the same concept: made of high-quality laminated cardboard, they can be presented just about anywhere – on the shelf or on the counter. Visitors to the show were also especially pleased to see the different variants of the med line display, as well as the elements of love series, and pjur gay products.Last but not least, pjur presented the American market its product for the health conscious and aware woman: pjur Woman Nude, the lubricant that contains no preservatives, glycerin, or paraben. This top seller attracted a great deal of interest because it maintains its lubricating effect for an extremely long time without the need for additives.
With the introduction of these innovations and numerous personal appointments made in advance, the pjur booth was extremely well-visited during the entire course of the show. Richie Harris, CEO of pjur group USA, says: “If the show gets shortened to two days, it would be tragic for us, since we would no longer be able to accommodate the customer demand for meetings. We aren’t the only ones who feel that the ANME show is one of the most important b2b trade fairs in America and we genuinely appreciate the opportunity to be a part of the event.”
In addition to the new products and displays presented at the booth, the visitors were also delighted by the pjur swags such as iPhone Calculators, pjur post-it books, T-shirts and even thumb drives. For more information about pjur, please visit www.pjur.com.
09.07.2014 | Wasserbillig Luxemburg / Cologne, Germany – The 23rd Cologne AIDS Gala at the Maritim Hotel was an evening full of colorful surprises. At the end, a record donation of 204.000 euros was raised on behalf of the Cologne aids charity company Aidshilfe Köln. Despite the ongoing Soccer World Cup, many prominent citizens came to walk across the red carpet, and were surprised with pretty little yellow bags containing lubricant samples and condoms from pjur.
Whether VIP or not, every visitor received the products with a grin. “I love pjur, that’s a cool PR campaign”, “One can always use a good lubricant” or “With a start like this, the evening must be good” were some of the spontaneous reactions from the guests. Among others, Drag Queen Tatjana Taft was particularly enthusiastic, garnering a lot of attention with her gigantic mane and extravagant mermaid costume. The singer and cabaret artist Kay Ray
, actor Jo Weil, an entire delegation from the German Social Democratic Party (SPD) Cologne and the two moderators Katty Salié and Nina Fiva Sonnenberg were glad to get the samples.“We can be thoroughly satisfied, the evening was a complete success for pjur and the Cologne AIDS Gala”, says Elisabeth Dahmen, PR Coordinator of the pjur group. “We at pjur support these types events with a special zeal, since the topic is personal to us and we are particularly concerned with the battle against AIDS. Therefore we are glad our presence was received so well.”
pjur has supported the Aidshilfe in Cologne at different events for many years, and participates in diverse international actions and projects for AIDS prevention and against discrimination of persons infected with HIV.
For more information about pjur please visit www.pjur.com.
Wasserbillig,Luxembourg – The secret is unveiled: the trade can look forward to five new lubricants and one new med spray from pjur group. “The feedback from our clients, both in the b2b and b2c segments, has had great influence on the development of these new products. On top of that, our international distribution network enabled us to see certain trends that we are catering to with our new items now. One product the trade should look forward to in particular is the new pjur Woman Nude as it is completely free of additives,” says Alexander Giebel, CEO and founder of pjur group. “But the other new products are also spectacular, all of them great additions that have been anxiously awaited by many people in the market.” For instance, two new and appealing products will expand the highly popular pjur double effect glide line. Then there are two water-based anal lubricants to top off the company’s collection of premium anal glides, and in addition to that, pjur now also offers an aftershave spray that relaxes the skin.
The neutral, water-based pjur Woman Nude caters to a new target audience. Today, more and more people strive to live a more conscious life, looking specifically for products that meet their expectations in this respect. With pjur Woman Nude, the sustainability these people are striving for is now also available for their bedrooms. This lubricant is free of any additives, i.e. it contains neither glycerine, nor parabens or preservatives. All over the world, people recognize “nude” as a term that encapsulates connotations of purity and naturalness, and most women probably know the trendy “nude look” that is based on natural colors in both, clothing and cosmetics. This is also the focal point of pjur Woman Nude: creating a product that is as natural as possible by excluding certain ingredients. “Often, less is more,” the pjur team believes. “We have developed pjur Woman Nude particularly for women who pursue this lifestyle. The neutral formulation makes it perfect for the tender and sensitive female skin.”
Already in 2007, the pjur group introduced the novel double effect glide line, and the collection proved a real top seller. Beloved particularly for the natural ingredients, this product line has become extremely popular among consumers from many cultures and countries, a fact that is reflected in millions of sold items. In order to build on this success and also to present these quality products to new audiences, pjur has developed two new, innovative lubricants.
Firstly, there is the new, water-based pjur espresso, a body glide that revs up the users’ love life with a caffeine kick – but without taste or smell! The idea for pjur espresso was born from a situation that everybody knows: if you feel tired, listless, worn out, a cup of coffee or espresso gives you new power. So pjur took the best the coffee bean has to offer – pure caffeine, free of taste – and from that, they developed pjur espresso. The caffeine in this lubricant has stimulating effects, arousing and exciting the user. pjur espresso is a new way of stimulation: not only does it have long-lasting lubricating properties, but it also gives extra energy, instantly, taste-free – and not only at day!
The second innovation in the collection of tried and tested pjur double effect glides is pjur Cool. The water-based lubricant is not just another cold gel the likes of which are well known in the market. Instead, the clever use of menthol creates a unique sensual experience for the user. The exciting mixture of heated love play and stimulating coolness proves once again that opposites attract each other. “People love Ying and Yang or chili and chocolate. pjur Cool fits right in there, and anybody who loves the interplay of contrasts or likes to experiment will be thrilled by this product,” explains Alexander Giebel.
pjur also presents additions to their successful anal glide collection. Until now, the premium lubricant producer has offered the reliable pjur Backdoor glide and pjur analyse me! glide in this category, both of which are on silicone basis. pjur’s water-based lubricants had not been developed with anal intercourse in mind, but now, pjur closes this gap with their new anal lubricants pjur Backdoor Comfort Glide and pjur analyse me! Comfort Glide. These lubricants are produced on water basis, with the addition of hyaluronan to create comfortable lubricating properties without silicone. Hyaluronan can bind large volumes of water which results in small water cushions that support the lubricating effect. “Some people are uncomfortable using silicone lubricants, others simply prefer products on water basis. In order to cater to that group, we decided to close the gap in our range,” Alexander Giebel explains.
All of the new pjur lubricants live up to the quality standards the users have come to expect from this brand, they are taste- and odorless, they have been dermatologically tested and approved, and they are suited for use with latex condoms.
The sixth new product pjur introduces to cater to the users’ demands is pjur med After Shave Spray, a spray for everybody who has skin irritations after shaving. “Many customers who use our pjur med Clean Spray for their intimate area asked us specifically for a product that would help relax the skin after shaving. Now, pjur med After Shave is our response to all these requests,” says Alexander Giebel. Shaving the armpits and pubic area on a daily basis often results in hyper-sensitive skin, and that can cause irritations and little buttons. pjur med After Shave Spray was developed to counter that. Like all pjur products, it contains neither alcohol nor perfumes, so there is no burning sensation when you use it. Instead, it relaxes and nurtures these areas of skin.
“With our new products, we can now close a couple of gaps in the market,” explains Alexander Giebel. “They represent additions to our tried and true top sellers. So while appealing to new target audiences, they also represent perfect additions to our existing range of top sellers, and they are particularly suitable to be sold in bundles, for instance.”
All the new lubricants are available in 30 and 100ml bottles, and the anal lubricants pjur Backdoor Comfort Anal Glide and pjur analyse me! Comfort Anal Glide also come in bigger 250ml bottles. The pjur med After Shave Spray is available in practical 100ml bottles.
These new additions to the pjur collection and a diverse range of marketing materials are available for order as of now from your pjur suppliers, and they can also be ordered directly at info@pjur.com
Furthermore, pjur has produced new product videos for pjur Woman Nude, pjur Cool, and pjur espresso that are as creative as they are informative. Every store, web shop, or website should use these modern marketing tools. The charming little clips demonstrate the product qualities by showing everyday situations and they make quite the impression without burdening the trade with high costs.
The first shipments from pjur will be available in mid-May, but since these products are already being presented and sold at industry shows all over the world, the trade shouldn’t wait too long and place their orders right away to make sure they get these new products – so they, too, can benefit from “The Sexy Six”.