13.02.2015 | Wasserbillig, Luxembourg – For months, the world has been eagerly awaiting the film premiere of the bestselling novel Fifty Shades of Grey. Millions of film-goers will be flooding to the cinemas in the coming weeks to immerse themselves in the erotic adventures of Anastasia Steel and Christian Grey. pjur, premium manufacturer for personal lubricants, will present their best-selling product pjur Original on the silver screen in a pre-show commercial at all Cinemaxx theaters through-out Germany.
The company has 
modeled its style and sound on Fifty Shades of Grey, thus conjuring up a direct link to the film. For those whose anticipation is simply too great to wait for the premiere, there’s a sneak preview of the ad here: http://youtu.be/mS-Kw1cbt9w.
For more information about pjur, please visit www.pjur.com.
21.01.2015 | Wasserbillig, Luxembourg – The pjur group has made a golden event of the ANME b2b fair in Los Angeles: the draw of golden gift cards and golden giveaways attracted throngs of visitors to the personal lubricant company’s stand. The pjur Gold Bar was also a great place to relax over a coffee and escape the hustle and bustle of the fair for a few minutes.
Why make such a splash? pjur is celebrating 20 years of premium quality Made in Germany. As part of these 2015 birthday celebrations, the company is giving away real gold bars in the U.S., Australia and Europe. And for all the retailers, there is also a chance to win unique pjur party packages. The pjur group will advertise this action globally throughout the year in both the erotic and the mainstream markets and will also provide various types of marketing support.
At ANME,
the Go for Gold campaign really drew in the crowds. Retailers were particularly taken with the brand-new POS packages and the pjur top sellers with a golden banderole: “The design and features of the materials were praised, because they will turn every shop – online and offline – into a real eye-catcher,” says Richard Harris, CEO of pjur USA. “Of course, the draw for the Gold Gift Cards gave our stand an enormous boost. We came here to celebrate our anniversary together with our customers and that has worked out perfectly.”You can register here to enter the Go for Gold b2b competition: www.pjurgold.com/b2b.
16.12.2014 | Wasserbillig, Luxembourg – On Friday, 5th December, the international organization called “AIDS Concern” held its “Red and Silver” Charity Dinner in Kowloon Bay, Hong Kong. Many celebrities supported this high-spirited event, focused on AIDS awareness. Jordan Weiser, pjur Sales Director of Asia was invited to attend.
The dinner was organized so that local AIDS organizations and partners who support work on HIV and AIDS could get together. Organizations can help influence each other for the better.
The money which was raised will be used to support local AIDS prevention, education and services for people living with HIV.“We at pjur always try and support these types of charitable events with special zeal, since this worldwide crisis is personal to us. We hope our support will one day end this terrible battle. I was very pleased that I received an invitation and was able to meet many other supporters of the many organizations”, Jordan said.
pjur has supported different charitable events for many years, and participates in diverse international projects for AIDS prevention, against discrimination of persons infected with HIV and many others.
More information about AIDS Concern can be found on http://aidsconcern.org.hk/index.php?route=common/home.
12.12.2014 | Delmenhorst, Deutschland – Die brandneue deutsche Ausgabe des Sign Magazines ist ab sofort online an gewohnter Stelle abrufbar.
In der letzten Sign-Ausgabe des Jahres danken wir zunächst unseren Quiz-Sponsoren für die tollen und umfangreichen Preise, mit denen sie unser Gewinnspiel bereichert haben. Im Dezember bieten wir unseren Lesern einen Einblick in den Flagship Store von Fun Factory in Berlin, wo es auf mehreren Etagen nicht nur Toys „made in Bremen“ zu sehen gibt, sondern auch erotische Trendsetter anderer Hersteller aus der Industrie. Außerdem gibt es ein spannendes Interview mit pjur-CEO Alexander Giebel, in dem er Details zur „Go for Gold“-Kampagne preisgibt und verrät, wie man als pjur-Geschäftspartner oder Kunde eine German Staff Party , einen der zum Gewinn ausgeschriebenen Goldbarren oder gleich beides zusammen gewinnen kann. Neben neuen Produkten soll es zudem ein zur Jubiläumskampagne passendes Verpackungsdesign geben. MSX Distribution bildet derweil eine starke italienische Einheit mit dem Pornoveteranen Rocco Siffredi – im Interview mit dem Pornostar und Lucio Majelli von MSX erfahren Sie, was die neue Rocco Siffredi-Toylinie ausmacht, wie die Zusammenarbeit zustande kam und wie Rocco sie in seinen Filmen vermarkten will. Es gibt auch ein Interview mit Wende den Braver von Moodzz, Informationen zu den Displays von Cobeco Pharma und die Pornodarstellerin Misha Cross verrät, warum sie unbedingt mit einem männlichen Namen in die Pornoindustrie einsteigen wollte.
Hier geht es zum Heft (nach Log-in):
Sign Deutschland Dezember
The hot new December issue of Sign Magazine Germany can now be viewed online. In the last 2014 issue …
we, first of all, thank our quiz sponsors for the great and many prizes they provided us and enriched our raffle with. In December, we take our readers to Berlin where Fun Factory has its multi-story Brand Store, which is a flagship store. Visitors of the store cannot only take a closer look at toys “made in Bremen”, but also trendy erotic articles from other manufacturers. Furthermore, you can read our interview with pjur’s CEO Alexander Giebel and learn details about the upcoming “Go for Gold” campaign. He also explains how pjur partners and customers can win a German Staff Party, one of the gold bars or even both. Apart from new products, they will also offer a new style in packaging matching their anniversary campaign. MSX Distribution meanwhile joins forces with porn veteran Rocco Siffredi. In an interview with Sign Magazine, Rocco and Lucio Majelli from MSX talk about their cooperation, Rocco’s sextoy line and how he is going to promote it in his movies. In the issue, you’ll also find an interview with Wende den Braver from Moodzz, information on Cobeco Pharma’s displays and about porn star Misha Cross who chose to enter the hardcore industry with a male name.
You can find the new issue here (after login):
Sign Germany December
19.11.2014 | Wasserbillig, Luxembourg – The Women’s Health Concern Symposium was held in London on November 7, with pjur as one of the exhibitors. Numerous doctors from England made sure to attend the important event, which focused on various aspects of women’s health – before, during, and after menopause.
The pjur med products, with their natural and nature-identical ingredients, were greeted with widespread interest at the event: “The professional audience was excited about our lubricants. Over half of the physicians in attendance wanted to receive samples and brochures for their patients,” explains Katrin Kühnrich, Senior Coordinator in the pjur Sexual Health Care & Wellbeing Division. She attended the conference together with Maggie Walsh, pjur Sexual Healthcare & Wellbeing Division Consultant.
Walsh has been working in the medical field for over 35 years, most recently as an expert on breast care and treatment of cancer patients, so she contributed valuable experience to the discussions.The silicone-based pjur med Premium Glide generated particular enthusiasm as the special product to help with vaginal dryness. “It was a successful appearance for pjur across the board at the Women’s Health Concern Symposium, and we look forward to continuing our excellent working relationships with doctors, experts, and patients in England,” Kühnrich says.
For more information please vist www.pjur.com.
25.09.2014 | Wasserbillig, Luxembourg – In pjur group’s consistent mission of quality and integrity, the Quality Management division of the pjur group under the direction of Patrick Giebel, QM Representative and CFO at pjur group, has successfully completed additional registrations with the US FDA (Food and Drug Administration). The entire registration process was completed in just six months due to sound data and excellence in preparation. pjur group received its “Clearance Letter” – the official confirmation letter from the FDA – in July.
With the introduction of polyisoprene and polyurethane condoms, the FDA revised and expanded the registration standards and tests required for personal lubricants. Hence with the latest approvals, pjur’s own formulations meet the new standards by the FDA.This again validates the
quality standards of pjur products, considering the strict requirements of the American supervisory authority which are respected and recognized worldwide.Additional registrations with the Thai FDA were successfully concluded concurrent with the confirmations in the USA. The pjur group received the corresponding confirmation from the local supervisory authority last week. With this confirmation, the pjur group is one of the few companies which can sell personal lubricants registered by the Thai FDA in Thailand.
“Completing the registrations in the USA and Thailand within such a short period is an immense success for our company and presents a unique selling opportunity for us. Consumers in the US are following government approvals and compliance more and more as are consumers worldwide. We will benefit greatly from these new seals of approval, again showing the market we are one of highest quality lubricant brands”, says Patrick Giebel.
Detailed information on pjur can also be found at www.pjur.com.
24.09.2014 | Los Angeles, USA – pjur med, the international brand of intimate hygiene and care products, has signed on as a Gold Sponsor of the first-ever Sexual Health Expo, set for Jan. 17-18 at the upscale Sofitel Hotel in Los Angeles.
The Sexual Health Expo, presented by Jimmyjane, will be hosted by celebrity sexpert Emily Morse. SHE is the first-ever upscale consumer expo dedicated to the promotion of sexual wellness through quality intimacy products and proven sex education. The two-day event will consist of seminars and workshops, an exhibition hall and special events, all held inside the luxurious Sofitel Hotel.
“Health and wellness is
what pjur lubricants has been all about since we started 20 years ago,” pjur group USA CEO Richie Harris said. “We are more than excited to be a part of the Sexual Health Expo, another venue for educating consumers is more than exciting!”pjur’s med series is a line of modern, premium lifestyle products made with natural ingredients, satisfying the needs of health conscious consumers. The line features a silicone-based lubricant without preservatives, suitable for highly sensitive skin/mucoa, as well as water-based lubricants enriched with natural and “nature-identical” substances that benefit sensitive mucous membranes and are suited for all skin types. A special spray for men that can also reduce over-sensitivity and products for intimate hygiene and care are also available in the pjur med line.
The pjur med line has received accolades worldwide, including a recent mention in Australia’s Maxim magazine where it was lauded as a “brilliant bedroom product.” Earlier this year, pjur med After Shave was featured in the German edition of Cosmopolitan magazine. The magazine’s editorial board praised the pjur product, saying, “When everything is nicely trimmed between the legs every day, we always feel perfectly styled for sex. We just love it.”
Tickets for the general public are now on sale for the premiere event that will combine sex education with Hollywood glam to showcase the best in sexual health information.
SHE’s full slate of workshops, sponsored by leading adult retailer Pleasure Chest, will cover a variety of topics, ranging from body acceptance to edgier subjects such as beginner’s bondage. Leading sex educators, including Jaiya, Dr. Charlie Glickman and Tristan Taormino, will present workshops with the goal of helping attendees enhance their sex lives.
Alongside a slate of workshops, SHE also will showcase the best sex toys and accessories on the market today with leading manufacturers exhibiting their latest gear for all sexual needs.
For more information, visit www.sexualhealthexpo.com and to know more about pjur please visit www.pjur.com.
08.09.2014 | Wasserbillig, Luxembourg / Hong Kong, China – pjur generated a major buzz with its new pjur serums at the Asia Adult Expo (AAE) in Hong Kong. Jordan Weiser, Sales Director pjur Asia, and pjur Partner Evan Sho, from Hong Kong, were pleased to report that the booth drew a huge crowd, and had many productive meetings with customers.
Brand new and optimized pjur tester stations
gave enthusiastic industry insiders a chance to try out the new products for themselves – with tremendous success: “The pjur serums generated an overwhelmingly positive response, especially the delay products, such as the new pjur superhero Serum. Products from the superhero line fascinated visitors as well,” Jordan explains. “Premature ejaculation and erectile dysfunction are a hot topic in Asia, and many customers are specifically looking for products that are more natural rather than pharmaceuticals.” Because the new serums take effect within just seconds, they are perfect for testing – and they won audiences over at the AAE right away.The pjur Slat Wall Displays, making their debut in Asia, were another of the highlights at the booth. They are quick to set up, attract attention in the store, and can be combined with each other in any number of ways. “Customers were so intrigued that we were talking or giving a product presentation to visitors almost nonstop,” Jordan says. Well over 70 customers from China, Japan, Singapore, and the Philippines showed an interest in working with the company, and the booth even logged visitors from Brazil, Australia, Russia, and France, who also wanted to see pjur’s quality and German craftsmanship for themselves.
“We are very pleased about
this success and the outstanding pjur booth that attracted so many guests. Our appearance at this fair and the promising discussions we had there with retailers who are interested in us and our products are an important step in our push to make pjur available in every country,” says Alexander Giebel, CEO and founder of the pjur group.To learn more about pjur, visit www.pjur.com.
27.08.2014 | Wasserbillig, Luxembourg – Once again, a pjur product has received rave reviews from testers at the German online portal myLovetoy. pjur Woman Toy Clean, the special cleaning product for sex toys, was tested by users over the past three weeks – with outstanding results.
Bettina is convinced: “I think it’s great that the spray is alcohol-free. It says the product can be used to clean silicone and latex, which I can definitely confirm. It is also excellent for spot cleaning or spots that have dried in place the next morning. It gives me the impression that it keeps the toys more free of germs or makes them more hygienic. It definitely made a positive impression on me.”
Tina and Frank have also decided to include pjur Woman Toy Clean in their love lives from now on: “You simply have a better feeling than if you just wash the toys with water alone. It will definitely become a regular thing for us. We also think it offers excellent value for the money. We will recommend it without hesitation to anyone who asks!”
“Naturally, we cleaned our toys thoroughly with soap and water before, but I definitely agree with the other reviewers. You just have a better personal feeling,” Tom and Bianca affirm, “We would recommend the toy cleaner from pjur to anyone!”
The myLovetoy editorial team also adds the following: This product has been tested by dermatologists. It is easy to handle and removes all of the bacteria and fungi that can form with regular use of sex toys. But it is also highly recommended for new products in order to rid them of germs before the first use.
To learn more about pjur, visit www.pjur.com.
18.08.2014 | Wasserbillig/Luxembourg – pjur group Luxembourg announced the opening of pjur group Australia Pty Ltd. This is a dedicated customer service and training centre for the pjur’s retail customers and consumers. pjur group Australia will provide Australia’s first dedicated office for a lubricant company, focusing on product training, introducing new products, developing marketing and promotional concepts, and being the direct local contact for pjur. Targeted marketing, advertising and PR campaigns will further strengthen the pjur brand in b2b and b2c channels and drive sales for all involved.
Whether it is regarding instore promotions, product questions, suggestions or support with presenting pjur products – a local partner provides Australian and New Zealand customers with a quick communication channel without any time zone difference. In addition, pjur group Australia will consist of experienced adult industry experts, knowledgeable in the local market and its culture, whilst staying in constant contact with the pjur group headquarters in Luxembourg. This allows for more effective work and consistent communication for the pjur brand on an international and domestic level.
“The Australasian market is one of pjur’s most
important overseas markets. Over the years we have already experienced many great cooperations and have always worked well with our Australian and New Zealand customers. We believe we can deepen this with our own local service centre, adding great value to our customers” states Alexander Giebel, founder and CEO at pjur group.Rob Godwin, the new Managing Director of pjur Australia said: “It is an honour to be working with pjur again. This is Australasia’s No1 performance lubricant and together with our office team and National Brand Ambassador Margaret Saunders, we are excited to have the opportunity of building this great brand across all of the sales channels.”
pjur group Australia will not be acting as distributor but instead as a service partner for distributors and retailers and handle all matters and questions related to the pjur brand, support business in the marketing of pjur products, and training for all staff. Retailers will continue receiving its products from the familiar wholesalers.
Another focus will be working on the b2c sector: customers can call the company call centre with questions about the brand and its products. The new Australian website www.pjur.com.au will further serve as a main contact point. “We will also highlight the pjur ranges with various social media and marketing cooperations, gaining many new customers. We can then guide them to the respective stores in Australia with the website’s store locator. pjur group Australia is also a personal, local contact for consumers, offering comprehensive service not yet seen on the marketplace”, Alexander Giebel explains.
All pjur business customers can therefore look forward to a partnership with pjur Australia that will deliver increased brand awareness, greater customer service and training, and ultimately a boost in sales.
Contact information:
pjur group Australia Pty Ltd.
Rob Godwin, Managing Director
rob@pjur.com.au
+61 419 266 788
5a/11 Donkin Street
West End, QLD 4101
Australia