pjur brand space concept implemented in Rimba’s showroom
06.11.2019 | Wasserbillig/Luxembourg – pjur’s brand space concept has been implemented in Rimba’s showroom just in time for their in-house exhibition (November 7-8, 2019) in Etten-Leur.
Stefan Daniel, Senior Key Account Manager Sales at pjur, will take the opportunity to personally present the advantages of said concept to European retail customers. Other topics include pjur’s new products with panthenol, which can be tested on site, as well as the new, European medical devices directive.
“As a premium provider of high-quality intimate products, we want to be the first port of call for any questions related to the subject of personal lubricant. That is why we offer dealers a number of advantages in order to better present the ranges and increase the attention in their stores. At Rimba, shop customers can now convince themselves on site of the pjur concept, which can easily be implemented in smaller shops too. Additionally, we invest in trainings of sales personnel, which is why we provide our partners with training materials in their local languages”, explains Stefan Daniel.
pjur brand space concept facilitates orientation and purchasing decisions of consumers
The pjur brand space concept -that can be seen at Rimba’s inhouse trade fair- focuses on the presentation of the premium brand in order to claim brand space at the point of purchase: It combines the successful pjur gives you more campaign with the attractive pjur experience slat wall set that features a rear panel that really stands out in stores and is supplied with three or six shelves depending on the size of the stores. They are eye-catching and most importantly help consumers find the products they need.
Innovations: Nourishing ingredients
pjur BACK DOOR Regenerating is the latest addition to the successful BACK DOOR portfolio. It reflects the trend towards the increased use of anal toys. The water-based personal lubricant is compatible with all toys and contains the nurturing and soothing ingredients panthenol and camomile. pjur BACK DOOR Regenerating Anal Glide delivers long-lasting lubrication, which makes it particularly suitable for dealing with intense sensations during anal sex pjur AQUA Panthenol is targeted at consumers who prefer water-based personal lubricants due to the more natural texture and who are looking for high quality products with moisturising ingredients. The water-based lubricant with panthenol can be used for masturbation, sex and is compatible with sex toys. Panthenol has a moisturising effect, it enhances the skin’s elasticity and protects irritated skin.
Certified medical class IIa products
Both pjur innovations are already certified compliant with the new international quality management standard for medical devices ISO 13485:2016 and thus can be marketed as Class IIa medical devices. The aim of the new directive is, on the one hand, to guarantee the quality and safety of medical devices and, on the other hand, to place focus on product safety and protect users from risks. pjur has been a certified manufacturer of medical devices in line with the new ISO standard 13485:2016 since June 2019 and is transitioning all of its personal lubricants to Class IIa devices by May 2020.