Penthouse launches its second Retail website
03.04.2014 | Chatsworth, California, USA – General Media Communications, Inc., the owner of the world famous PENTHOUSE trademarks, announced today the launch of its second online retail store: www.PenthouseStore.eu. Licensed to German based distributor, a2z Services, the online store features the best of the Penthouse brand’s licensed merchandise including FSK 16 DVDs, adult toys and novelties, t-shirts, hats, bags, calendars and golf accessories. In addition to the variety of Penthouse products, the site offers a selection of third party vendor items which complement the brand.
PenthouseStore.eu carries on the same message, “Unlock the Lifestyle”, as its sister site in the U.S. and features easy navigation, large image viewing and zoom, product videos and customer reviews. Additional features to be introduced over the next few months include a loyalty program for frequent shoppers and an internal network for socializing and sharing recent purchases. The site’s launch is just in time for Penthouse Magazine’s 45th Anniversary. To commemorate the occasion, the online store will offer special anniversary items and limited edition collectable pieces available for purchase throughout 2014.
“The Penthouse licensing program has seen tremendous growth in Europe over the last few years and we felt it was the perfect time to offer our European fans a local, one-stop shop to buy branded merchandise,” says Amanda Byrd, Global Director of Licensing for Penthouse. “PenthouseStore.eu will launch in the German and English language and eventually be translated and available in Dutch, Portuguese, French and Italian.
Helen Clyne, Managing Director for a2z Services, says “a2z Services enjoys working with well-known, powerful brands and we are excited to add Penthouse to our list of partners. To help distinguish us from other retail websites, PenthouseStore.eu features curated collections of items for use during special intimate events such as Sex in the Shower and Roleplay which can be found in the (S)experience category. Penthouse has forty-five years of experience in erotica and we’ve put this knowledge to work for the customer with these custom collections. As our logo states – Trust us, we know what you want!”