ovo in the finals of the International Design Excellence Award
A leopard cannot change its spots – the ovo brand’s portfolio of top-quality erotic toyshas again satisfied a prestigious jury of design experts. With a total of 19 lifestyle toys,
ovo was able to march into the final of the world-renowned, as well as most importantand significant design awards of the USA, the International Design Excellence Award,
and thereby redefine the adult industry a new.
The 22-member jury of the IDEA Award, which is formed by experts from various design disciplinessuch as research, business and consulting, selected the 19 finalists from the category “Toys &Games”. Approximately 2,400 applications were listed. Since 1980, as the world’s oldest and largestcompany in this field, the Industrial Designers Society of America (IDSA) presents the award to thebest industrial design. This award is sponsored by Business Week. When selecting the winner, userfriendliness, aesthetics and social responsibility in the production process play a major role alongsidethe innovation of a product.The fact that 19 ovo products and more than half of the battery-powered collection are consideredfor the final round under these stringent and diverse selection criteria, shows where the focus of thecompany lies. Because ovo does not only highly regard beautiful looks. Criteria such as userfriendliness, shows itself in detail like the Quick Start Guide, which allows the user quick access tothe product. The brand also greatly respects social responsibility and sustainability. Not for nothingdoes ovo emphasize the 15-year product warranty and the exclusive use of body-friendly materials.
Whether ovo’s dedication in the critical eyes of the jury in the final has also grown will bedecided soon. The team of experts will be in agreement regarding the summary. All winners willbe announced in July and the award ceremony will be held in the settings of the InternationalConference of the IDSA in August. All toys that are in the final of the awards are already allowedto wear the “IDEA Award” logo – an award of the highest quality. The logo adorns the packaging,flyers, catalogues, as well as the complete POS material and the ovo website, and thus forms anadditional seal of quality for an industry revolution.
After the entire product line of the Berlin-based company had been awarded the red dot awardin March 2013, the nomination for the most prestigious design award in the USA now once againreinforces the central idea behind ovo. “There is no greater endorsement than a compartment ofwell-known designers, who have extolled our toys in a final selection. We are very excited aboutthe final assessment”, said chief designer Philippe Reinhardt.
The decision of the jury is awaited with suspense – ovo is equally tense with regard to eroFame2013, as the company will be presenting numerous innovative design innovations for the first timeto the global public. Visit www.ovo.de for more information