Mister B teams up with Scala Playhouse for Open Days

Mister B and Scala Playhouse are joining forces and hosting both of their Open Days together for wholesale customers on March 4th, 5th and 6th, thereby adding extra attraction value to this event, which is already the erotic industry event during spring. Traditionally, Mister B held their Open Days in their own warehouse on the same days as Scala’s in order to attract as many customers to the Netherlands as possible. But after talks, both Scala Playhouse and Mister B acknowledged that they have a distribution program complementary of each other and that it is important to work in synergy.
Mister B will therefore exhibit at the Scala Fair with a large stand in their showroom. Visitors to the Scala event will therefore be offered a complete and attractive package. Scala Playhouse offers a wide and complete range of more mainstream erotic toys and lingerie to their customers. Mister B has an added value as Specialty Distributor with a strong focus on gay and fetish gear. By exhibiting together at the Scala Playhouse premises in Almere, customers get the best of both worlds with the comfort of not having to travel between the two warehouses.
“Our goal together with Scala Playhouse is to create the erotic business event in Spring, a great opportunity to see everyone again” – says Wouter Geurtsen of Mister B.
Serge van der Hooft, CEO of Scala Playhouse adds: “We are excited to join forces with the Mister B team, who have been our friends for a long time. Together we are able to offer our customers the chance to meet both teams in one location”.
Customers are of course still welcome to pass by Mister B in Amsterdam to profit from their end-of-sale special discounts.
Details of the event:
Date: 4th, 5th & 6th March
Location: Scala Playhouse, Rondebeltweg 2, 1329 BA Almere. Contact sales@scala-nl.com or phone +31-(0)36- 5219000
Mister B, Van der Madeweg 5B, 1099BS Amsterdam-Duivendrecht. Contact wholesale@misterb.com or Phone +31(0)20-7883000