Introducing the All-New Elbow Grease H2O

Trusted lubricant manufacturer B Cumming Co. introduces Elbow Grease H2O, featuring three distinct water-based formulas to meet every need. Elbow Grease H2O is available in four size variations for easy accessibility anytime. The new Elbow Grease H2O formulas include Thick Gel, Thin Gel and Hot Gel, and each water-based formula is designed to offer long-lasting results and enhance your pleasures.

Elbow Grease H2O Thick Gel is a new slick formula with a thick viscosity designed for extended play and is latex-friendly. The Thin Gel formula is super-slick, mimicking the consistency of preseminal fluid. Elbow Grease H2O Thin Gel features an anti-microbial formula for added health benefits, and is also latex-friendly. Excellent for all types of play, H2O Thin Gel is also perfect for masturbation.

Rounding out the Elbow Grease H2O collection is Hot Gel, a new pleasure-enhancing formula with a thick consistency designed for extended play. This thicker consistency makes it an ideal lubricant for all types of play. The exciting new formula is made with menthol for a heightened, warming sensation, while being water-based and latex-friendly. All three formulas are incredibly easy to clean with warm water and a towel.

“Elbow Grease H2O is based on classic favorites first introduced to the market in 1982,” David Mazer, owner of B Cumming, said, “the market demanded water-based lubricants that could be used with condoms so we created a wonderful thick and viscous gel lubricant. This line offers something for everyone, and is destined to be a hit for retailers!”

Elbow Grease H2O is available in four sizes: 10 oz. and 18 oz., as well as travel-friendly sizes, .81 oz. and 2 oz. for discreet, on-the-go convenience and romantic weekend getaways.

“This collection promotes sexual wellness and enhances pleasure for a wide demographic of shoppers with a dynamic range of satisfying lubricants,” Mazer said. “Additionally, it’s availability is perfectly timed for the holiday season, when the travel-sized varieties will come in most handy.”

The manufacturer has created product demonstration videos for distributors, retailers and shoppers on its YouTube Channel. Posters and post cards are also available which feature a QR Code that will take you directly to a playlist for all three demo videos.

For more information about the new Elbow Grease H2O range of water-based lubricants or to place an order, email,, or