Good vibrations at Scala

Almere, The Netherlands – Scala Playhouse looks back on a fun and successful eroFame tradeshow 2013. Berry Koldewijn: ‘We are very happy with all the positive customer responses on the booth and the new brands and products, even more it shows that we are ready to gain greater market share in both traditional and new markets’.


The booth concept was in line with the further professionalisation of Scala. It was hard to ignore booth 89 with its impressive design and live music! Customers could stay here for a drink and a Dutch bite.  

New brands and product lines

The introduction of Scala’s new brand Mae B. was received very well. Customers were enthusiastic about the elegant design and the high-quality silicone soft touch finish. The new look and feel of Stimul8 and the KissMe Xmas collection were also presented, both which Scala received awards for. Further more, Besired and all the other favorite brands with their newest product lines were presented at the show.


Scala was very proud to take home three eroFame awards. Next to ‘re-launch of the year’ for Stimul8 and ‘best product line launch’ for KissMe, they received an award for Best Sales Team. Berry Koldewijn says: ‘This means a lot to us because satisfied customers are the most important thing. Part of the changes at Scala is developing our advisory role more and more’.