19.06.2026 | Chatsworth, California – AVN has announced its support of two educational seminars taking place during the upcoming ANME Founders Show in Burbank, California, scheduled for July 12–15. This year’s event marks the 30th anniversary of the trade-only exhibition dedicated to the adult novelty industry.

Hosted by an AVN Hall of Fame member and longtime pleasure products expert, the sessions will explore key topics affecting retailers today, including customer engagement through product expertise, the growing role of artificial intelligence in retail operations, and the ongoing challenges surrounding age verification requirements and banking access.

The first seminar, “Increase Your Retail Knowledge for Brick and Mortar Stores,” is set for the morning of July 13 before the show floor opens. Among the featured speakers is Erotech’s Zondre Watson, who will discuss a retail-focused AI solution developed to help streamline store operations. The program will also feature sex educator Javay Frye-Nekrasova, widely known as “The Millennial Sexpert,” alongside industry veteran Kim Airs. Together, they will examine three product categories that remain essential areas of expertise for retail staff: G-spot products, anal pleasure, and BDSM.

The second session, the “AV and the Novelty Industry Legal Panel,” will take place on July 14 and focus on regulatory and financial issues impacting the industry. Discussions will cover the evolving landscape of age verification laws for online businesses as well as banking and payment-processing challenges that continue to affect retailers and manufacturers alike.

The legal panel will feature veteran attorney Jeffrey Douglas, a longtime advocate for the adult industry and former chair of the Free Speech Coalition Board of Directors. He will be joined by Meghan Lyon, Membership Director at the Free Speech Coalition, who works to expand industry education and outreach initiatives through both FSC and the Sexual Wellness Professional Alliance (SWPA). Also participating is Lucy Luna Trim, Senior Account Executive at GOAT Payments, who will provide insight into payment-processing and banking hurdles specific to the sector.

In addition, David Eliason of Dick and Jane’s Naughty Spots will contribute to both seminars, drawing on decades of retail experience and free speech advocacy to offer practical perspectives on the issues being discussed.

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17.06.2026 | Berlin, Germany – Arcwave, one oft he leading male pleasure brands, announces the launch of two new products designed to redefine the future of male pleasure: Arcwave Orbit and Arcwave Thruster.

Both products were engineered to create entirely new forms of sensation through synchronized motion, intelligent stimulation, and immersive technology, rather than attempting to imitate traditional sexual experiences. “Male pleasure products have historically focused on replication,” said Fin Lasse, Product Manager at Arcwave. “With Orbit and Thruster, we wanted to move beyond imitation and engineer experiences that simply aren’t possible manually or through conventional stimulation. These products are about discovering new sensations altogether.” The launches arrive amid growing consumer openness toward male sexual wellness and pleasure exploration. According to a 2026 Arcwave study, 64% of men masturbate at least once a week, yet 64% say they do not own any sex toys, while 55% report they never use sex toys during masturbation, highlighting significant untapped demand for innovation in the category (global consumer study conducted in February 2026 among 9,000 participants).

Arcwave Orbit: Intelligent Rotational Sensation

Arcwave Orbit introduces deep 360-degree rotational stimulation engineered to create twisting sensations across the shaft that differ fundamentally from traditional stroking. Pressure-sensitive controls allow users to intuitively shape speed and intensity in real time, while the rotating CleanTech silicone sleeve continuously adapts movement and contact to create dynamic stimulation patterns.

Arcwave Thruster: Multidimensional Motion for Total Immersion

Designed to deliver powerful synchronized stimulation, Arcwave Thruster combines thrusting and rotational movement to create layered sensations that continuously evolve during use. Capable of delivering up to 200 thrusts and 150 rotations per minute, Thruster creates immersive rhythmic stimulation designed to push male pleasure beyond conventional expectations. The device also features an intuitive digital display, app-enabled controls, and synchronized interactive connectivity. “Thruster creates a type of stimulation experience that doesn’t exist in traditional male toys,” added Fin Lasse. “The synchronized motion creates a completely new sensory dynamic, something users explore rather than simply recognize.”

App Connectivity

Both toys feature app connectivity via the KooSync app designed to create a more immersive and customizable experience. Through the app, users can personalize stimulation patterns, control their device remotely, sync sensations to music and interactive content, and invite a partner to take control of the device live from anywhere in the world, whether across the room or across continents, creating interactive shared experiences in real time. The integration also enables synchronized video experiences, where stimulation responds dynamically to on-screen content, transforming pleasure from a passive experience into a fully connected sensory environment. By combining hardware engineering with real-time digital interactivity, Arcwave is redefining what modern male pleasure technology can feel like.

17.06.2026 | Amsterdam, The Netherlands – Listening to the market has always been central to the BRUTUS philosophy, and the new Silicone Shower Nozzle range is the latest result. Created with direct community input, the range offers a practical, comfortable, and body-safe solution for consumers seeking effective douching products.

Manufactured from soft medical-grade silicone, each nozzle is designed for comfort and flexibility. Combined with an integrated water-flow regulator, users can tailor the experience to their individual preferences.

Retailers can choose from three variants:

The universal 0.5-inch connection fits standard shower hoses, making the product suitable for a wide range of customers and easy to install without additional accessories.

Features at a Glance

  • Soft medical-grade silicone
  • Adjustable flow-control valve
  • Three length options
  • Universal shower hose compatibility
  • Flexible and comfortable design
  • Intended for use with body-temperature water and personal lubricant

The BRUTUS Silicone Shower Nozzle strengthens an already popular product line and gives retailers access to a category that continues to see increasing demand. As with other BRUTUS products, it combines quality, functionality, and value in a package designed specifically for today’s consumers.

Distributed by DUSEDO, the range is supported by attractive wholesale programs and order discounts of up to 30%, helping retailers grow sales and profitability.

Get your BRUTUS Shower Nozzles now at DUSEDO.com.

16.06.2026 | Bath, UK – Lovehoney Group has strengthened its commercial leadership team with the appointment of Simon Smith as Sales Director for the Americas. Smith officially rejoined the company and will oversee sales activities across the region, supporting the group’s ongoing expansion and customer engagement strategy.

With extensive experience in the sexual wellness industry, Smith brings a strong understanding of the category, established relationships with key partners, and a history of delivering sustainable business growth. His return is expected to further reinforce Lovehoney Group’s position in the American markets.

Commenting on his appointment, Smith said he was delighted to be returning to a company he knows well and looks forward to working closely with customers and colleagues to build on existing successes.

Visitors attending the upcoming ANME show will have the opportunity to meet Smith at the Lovehoney Group booth (#30/31/46), where the company will also be showcasing its latest product innovations and developments.

16.06.2026 | Wijchen, The Netherlands – SCALA is pleased to announce a special promotion on the Glass Worxx collection from ToyJoy. From 15 June through 28 June 2026, retailers can enjoy an exclusive 10% discount on all products within the Glass Worxx range.

The Glass Worxx collection combines elegant design, premium materials, and innovative pleasure products that stand out on the shelf. Known for its stylish presentation and diverse assortment, the collection offers retailers an excellent opportunity to expand their premium product offering and attract customers looking for something special.

Whether customers are seeking luxurious sensory experiences, distinctive designs, or high-quality intimate accessories, Glass Worxx delivers a collection that continues to generate interest across a broad range of consumer preferences.

15.06.2026 | Tokyo, Japan – Japan’s first dedicated B2B pleasure industry exhibition in more than a decade provided an important opportunity for meaningful conversations, new connections, and a closer look at one of the world’s most unique sexual wellness markets.

As one of the few international brands invited to participate in EdenJapan, SVAKOM welcomed distributors, retailers, media representatives, influencers, and industry professionals to its booth, showcasing its latest innovations while gaining valuable insight into the future of the Japanese market.

A Valuable Opportunity for Growth in Japan

The exhibition brought together many of the industry’s major buyers and sellers, creating a strong platform for business development and market expansion.

Throughout the event, the SVAKOM team met with distributors, retailers, influencers, media representatives, and key decision-makers, strengthening existing relationships while gaining a deeper understanding of local consumer preferences and distribution networks.

EdenJapan also provided important insights into the structure of the Japanese market, supporting SVAKOM’s ongoing localization efforts and future growth strategy in the region.

Innovation and Design Lead Industry Conversations

One of the most notable themes throughout the exhibition was the growing demand for products that combine thoughtful design with advanced functionality.

Visitors showed particular interest in innovative pleasure technologies, including suction-based stimulation and connected digital experiences. Video integration and livestream engagement were among the most discussed trends on the show floor, reflecting increasing consumer demand for connected and immersive pleasure experiences.

From Cat-Inspired Design to Connected Experiences

SVAKOM’s booth attracted strong traffic throughout the exhibition, with visitors showing significant interest in both SVAKOM and Kaotik Labs products.

Among the standout products was Klitty, SVAKOM’s newest arrival: a playful triple-action licking, suction, and vibration stimulator. Visitors were immediately drawn to its distinctive cat-inspired design, while many praised its powerful suction performance and realistic sensation.

Kaotik Labs, SVAKOM’s sister brand dedicated to next-generation pleasure technology for men, also stood out at the exhibition, with its four interactive strokers generating significant interest from attendees. Visitors were especially intrigued by their video integration capabilities, reflecting growing interest in connected pleasure technology and immersive digital experiences.

Building the Future in Japan

Beyond product demonstrations and business meetings, the exhibition reinforced SVAKOM’s position as a premium international brand while helping shape its future strategy for the Japanese market.

“It was an honor to participate in Japan’s first dedicated B2B industry exhibition in many years,” said the SVAKOM team. “The event gave us valuable insight into the Japanese market and helped us develop a clearer direction for future expansion in the region. We hope the exhibition continues to grow and become even more successful in the years ahead, and we look forward to returning next year.”

As SVAKOM continues expanding its global presence, events such as EdenJapan play an important role in building international partnerships, understanding local market needs, and bringing innovative pleasure technology to consumers around the world.

12.06.2026 | Schiedam, The Netherlands – “At O-products, we wish the Dutch national team great success at the World Cup in America, Mexico and Canada. We are hoping for great matches, exciting moments and, of course, plenty of Orange spirit. 

And for those who look for different excitement, or who want to enjoy themselves during half-time or the 3rd half: there is always plenty to discover at O-products. 

Driven by desire. Powered by growth.” – Team O-products

11.06.2026 | Herschweiler-Pettersheim, Germany – VPS Film-Entertainment GmbH is pleased to announce that it is now distributing the innovative product range from the Rude Rider brand.

Rude Rider is known for its product line tailored specifically to the needs of gay customers, ranging from sex toys and lubricants to high-quality accessories. With currently over 200 items, VPS offers a constantly growing selection of Rude Rider products, including dildos, cock rings, harnesses, and other sex accessories.

VPS is pleased to add this exclusive brand to its portfolio, enabling retailers to offer even more variety to their customers. Rude Rider at VPS – for discerning connoisseurs and passionate moments!

Active Dude Kilian vibrates, rotates, and thrusts

A water-based lubricant that resembles real cum

Double Dude Pascal & André simulates double penetration

The medical-grade lubricant Silicone Glide – available in three sizes

The plug’s design guarantees intense sensations

Real Dude Adam – a real hunk measuring 21.5 cm

Lube Launcher lubricant syringe for intense anal play

 

 

 

 

10.06.2026 | Tokyo, Japan – TENGA, Japan’s leading pleasure item brand, has announced the renewal of its popular TENGA 3D Series with the launch of the all-new TENGA 3Dx. Reimagined with advanced molding technologies, ultra-precise internal detailing, and thick premium elastomer material, TENGA 3Dx delivers evolved stimulation while elevating both beauty and functionality.

The original TENGA 3D Series became a fan favorite for its artistic appearance and immersive sensations. With TENGA 3Dx, the lineup has been refined from five models down to three carefully engineered designs, each created to suit different preferences ranging from gentle, soothing stimulation to intense, powerful sensations. Combining the enveloping softness of thick premium elastomer with densely packed internal detailing, TENGA 3Dx creates rich sensations throughout the entire sleeve while providing stimulation all the way to the tip. The larger overall size and super-stretch material allow users to adjust grip pressure and control stimulation intensity regardless of size or length. Designed for long-term comfort and hygiene, the entire item can be turned inside out, washed thoroughly, and displayed on its dedicated drying stand. Even while drying, TENGA 3Dx maintains its sleek appearance as a premium “Masterpiece of Pleasure.”

ZEN

TENGA 3Dx ZEN offers a softer, gentler experience with its delicate, finely crafted ribs. Perfect for those who prefer subtle, soothing stimulation that still delivers deep, satisfying pleasure.

SPIRAL

TENGA 3Dx SPIRAL is designed for maximum intensity, with bold twisting edges that create powerful, exhilarating sensations. If one is seeking the strongest stimulation and thrilling peaks, this is their go-to choice.

FLOW

TENGA 3Dx FLOW uses smooth, rolling waves to create a steady rhythm of firm yet flexible pressure that builds and releases for a consistently engaging, immersive experience. It’s ideal for those who want lively, textured sensations without overwhelming intensity.

A Next Level Experience

Rika Adachi, Global Marketing Director at TENGA says: “The original TENGA 3D Series was celebrated for its artistic structure and immersive sensations, and with TENGA 3Dx, we have taken that experience to the next level. By utilizing advanced molding technologies, we achieved incredibly intricate internal detailing while introducing varying material thickness for a more dynamic, contoured contrast. We focused on creating a masterpiece that delivers a deeply satisfying, enveloping hold during use, yet seamlessly transitions into a premium art piece for display—perfectly balancing pleasure, design, hygiene, and practicality.”

 

10.06.2026 | Berlin/New York – WOW Tech Group, part of Lovehoney Group, a global leader in premium intimate wellness products, and XR Brands, a well-established manufacturer and distributor in the adult novelty industry, have reached an amicable settlement in a previously filed patent infringement lawsuit initiated by WOW Tech against XR Brands in which WOW Tech accused XR Brands of infringing WOW Tech’s innovative Pleasure Air Technology patents.

As part of the resolution, XR Brands has agreed to become a licensee of WOW Tech’s patent portfolio, covering a range of their Suction Stimulating Toys. The resolution requires XR Brands to pay an undisclosed amount to settle the lawsuit and ongoing undisclosed royalty payments for continued use of the patented technology.

“This agreement reaffirms WOW Tech’s commitment to protecting our intellectual property, which is the result of years of innovation, investment, and dedication to advancing the sexual wellness industry,” said Johannes Plettenberg, CEO of Lovehoney Group. “We appreciate XR Brands’ willingness to recognize the value of our IP and look forward to a productive licensing relationship that supports innovation while respecting creators’ rights.”

Rebecca Weinberg President of XR Brands, commented: “XR Brands has always been a supporter of innovation and fair competition in the marketplace. We are pleased to have reached a resolution that enables us to move forward while honoring WOW Tech’s intellectual property. We value this opportunity to work together and offer our customers the ability to sell these top selling products knowing they are covered by this license agreement.”