30.06.2026 | Toronto, Canada – BMS Factory is stepping up their collection with the Power Pump Dual Motor Vibrator! If the shoe fits, wear it… and this vibrator is the perfect fit for both beginners and seasoned users alike.
Here are the key features of this red-hot high heel:
Discreet Design: Shaped like an ultra-chic high heel shoe, this toy features a fashionable design with some serious kick.
Simple & Powerful: With 3 vibration speeds and 9 functions, you can enjoy complete customization with independent motor control in both the heel and toe.
Arriving in mid-July, the Power Pump is the perfect gift that will have your partner saying, “please step on me”. Don’t miss your chance to grab yours today.
30.06.2026 | Houston, TX – The pioneer in sexual health and wellness products, Aneros is proud to announce the release of the Aneros Soaker, the newest addition to its growing line of accessories designed to enhance the ownership experience for Aneros users.
Created specifically for the care and maintenance of prostate massagers, the Aneros Soaker offers a simple and effective solution for achieving a deeper, more thorough clean. Designed to reach areas that can be difficult to clean through traditional rinsing methods alone, the Soaker helps users maintain optimal hygiene and prolong the life of their favorite Aneros devices.
The Aneros Soaker features a user-friendly design that allows users to fully immerse and cleanse their prostate massagers using household products with ease. Whether used as part of a regular maintenance routine or for a more comprehensive cleaning after extended use, the Soaker provides a convenient solution for keeping devices fresh and ready for use. The Aneros Soaker provides a deep clean to help reduce stains, smells, kills bacteria, and on top of it can be used with any type of prostate massager or product that can be freely suspended!
“At Aneros, we’re always looking for ways to improve every aspect of the customer experience,” says Brent Aldon, Director of Sales and Marketing for Aneros. “The Soaker was developed in response to customer feedback and our commitment to providing practical accessories that support the care and longevity of our products. It’s a simple tool that delivers real value for our customers.”
The Aneros Soaker is now available and is currently shipping worldwide. Retailers interested in carrying the Aneros Soaker should contact their preferred distributor for additional information.
https://sign-magazine.com/wp-content/uploads/2024/09/Aneros.jpg315620Katjahttps://sign-magazine.com/wp-content/uploads/2024/09/sign-logo-gold.pngKatja2026-06-30 08:12:542026-06-30 08:10:14Aneros Announces New Accessory Product
29.06.2026 | Singapore – Lovense expands its interactive camming ecosystem with ‘Control Me’ — enabling creators to control fans’ toys at scale, completing a full bidirectional loop built on the industry’s largest installed base of connected devices. The feature’s API has now launched and ready for integration on camsites.
Built upon the success of previous installments: Tip to Vibrate, Cam Extension & Give Control. The core feature of Gen-4 is “Control Me,” designed to push the boundaries of immersion, giving creators a more direct & more intimate way to engage fans. Allowing fans to request creators to take control of the fans’ Lovense toy, directly from the sites.
Lovense’s latest innovation builds on an ecosystem long shaped by the company’s patents related to camming and toy interaction, which underpin how toy-powered engagement is delivered across platforms. This ecosystem enables creator tools that are purpose-built for the realities of today’s morphing entertainment industry. Lovense also mentioned the public release comes after an extensive series of private test rounds on multiple platforms.
From “Give Control” to Mass Monetization
The new “Control Me” feature follows the wild success of Lovense’s “Give Control” capability, which lets fans control performers’ Lovense toys during broadcasts and private sessions. Since its rollout, Give Control has become a proven monetization engine—generating millions of USD for the camming industry every month.
Building on those results, Lovense now introduces the next evolutionary step: Control Me—a creator-controlled experience.
Introducing “Control Me”
With Control Me, creators gain the ability to control a user’s Lovense toy.
The flow is designed to feel intuitive and permission-based:
A user connects their Lovense toy to the platform.
During the show, the user tips the correct amount to unlock the invitation.
The model receives an invitation request and can accept or decline.
If accepted, the model is shown an on-screen pop-up confirmation that enables the creator to control the user’s Lovense toy for the selected duration.
Pricing flexibility is a core feature of the new system. Through Lovense Cam Extension, creators can set the price for Control Me as high or as low as they choose—including the option to make it discounted or free during private shows.
Stronger Engagement, More Time, Higher Conversions
Lovense states that Control Me is engineered to drive measurable improvements, including:
Higher user engagement
Increased conversion rates
Better creator retention
The result is a unique, immersive user experience—intended to keep fans returning, while providing creators with a boost in earnings.
“Control Events” Let Creators Scale and Earn Multiple Times
In addition to individual Control Me sessions, this feature builds creator tools for special control events. With these events, creators can prompt fans who connect their toys to participate in special shows—and then control everyone’s toy with one simple click.
This capability allows creators to:
Increase event intensity and show pacing (Including edging shows)
Creators earn multiple times for the same amount of work.
Encourages promotion on social media to grow a crowd of toy owners.
Opportunities for sites and creators to earn from toy sales: get paid commission when fans buy toys, through the affiliate program, and then get paid again to control the fans’ toys.
API & Developer Support Now Live – For Free!
To help platforms & developers integrate the new experience quickly and reliably, Lovense developer documentation is ready now on the Lovense Developer website: https://developer.lovense.com/
29.06.2026 | Santa Clarita, CA – JO, a trusted leader in sexual wellness for more than 25 years, announces the launch of the JO Bake Shoppe Collection, a new line of bakery-inspired flavored personal lubricants designed to bring familiar flavors and trusted performance to the flavored lubricant category. Available in convenient 2 oz bottles, the collection offers retailers an approachable assortment that encourages impulse purchases, gifting opportunities, and repeat sales.
The Bake Shoppe Collection features three dessert-inspired flavors:
Frosted Cupcake – Warm vanilla cake layered with smooth vanilla frosting and baked sweetness.
Orange Creampuff – Bright citrus balanced with silky vanilla cream and airy pastry notes.
Peach Cobbler – Slow-baked peaches layered with warm vanilla and buttery crust.
Built on JO’s trusted water-based formula, each product is designed for both oral and intimate use and delivers a smooth glide that rinses clean with water. Like all JO flavored lubricants, the Bake Shoppe Collection is made without sugar, parabens, or propylene glycol, is compatible with toys and safe for use with condoms, and features an FDA-cleared formula intended for intercourse. Every product is manufactured in the USA in an ISO-certified facility.
“Flavored lubricants continue to be one of the easiest ways for retailers to introduce new shoppers to the category because the flavors are familiar and approachable,” said Timothy Ferencz, Director of Sales, North America. “With the Bake Shoppe Collection, we focused on recognizable bakery-inspired flavors paired with the trusted JO formula retailers already know. The result is a collection that’s easy to merchandise, encourages impulse purchases, and gives consumers another reason to come back to the category.”
The JO Bake Shoppe Collection is supported by retail-ready merchandising materials, digital marketing assets, and sell-in tools designed to help retailers introduce the collection and drive consumer engagement both in-store and online.
The JO Bake Shoppe Collection is available now through authorized distributors and retail partners. Retailers can contact their preferred distributor or JO representative for ordering information, merchandising support, and marketing materials.
Because Pleasure Has a Sweet Side.
https://sign-magazine.com/wp-content/uploads/2024/11/SystemJO-LOGO-word.webp6281200Katjahttps://sign-magazine.com/wp-content/uploads/2024/09/sign-logo-gold.pngKatja2026-06-29 09:10:312026-06-29 09:10:31JO Introduces the Bake Shoppe Collection, Bringing Bakery-Inspired Flavor to Intimate Wellness
26.06.2026 | Huntington Beach, CA – Sportsheets is proud to announce that preorders are now open for the new Signature collection, which will make its official debut at the ANME Founders Show, July 13-15, 2026, in Burbank, California.
Designed to bring Sportsheets’ most recognized and enduring products together under one cohesive identity, Signature serves as the new home for many of the company’s foundational styles, including the iconic Under the Bed®Restraint System and other long-standing customer favorites. Alongside these trusted best sellers, the collection introduces 20 new products featuring elevated materials, refined aesthetics, and thoughtfully designed packaging.
New additions include soft-touch cashmere-silicone leather handcuffs, ankle cuffs, collars and leashes, silicone gag options, body jewelry, sensory tools, a positioning sling, and an anchorable waterproof blanket, all crafted to encourage exploration and connection.
The launch also introduces the new Signature logo and packaging system, designed to enhance merchandising, encourage cross-selling, and help consumers shop with confidence. Every package features clear product photography, full-color lifestyle imagery, fit and sizing information, care instructions, compatibility recommendations, and QR codes linking directly to product demonstrations and educational content.
“Signature represents years of development, refinement, and collaboration across our organization,” said Emily Silva, Product Line Manager at Sportsheets. “We evaluated every detail, from materials and finishes to packaging and presentation, to create a collection that feels elevated while remaining approachable, functional, and true to the quality standards our customers expect from Sportsheets.”
For Sportsheets CEO Julie Stewart, the collection represents an important evolution for the brand and the products that helped establish the company as a leader in the category.
“For more than three decades, Sportsheets has created products that have become staples in bedrooms around the world,” said Stewart. “Signature gives our most foundational products a home of their own while creating a platform for future innovation. Bringing these products together under a unified identity strengthens our retail presentation, improves consumer education, and allows us to showcase category favorites like the Under the Bed® alongside an exciting new generation of products.”
Attendees of ANME will have the opportunity to experience the Signature collection firsthand ahead of its August 2026 ship date.
In addition to the launch of Signature, Sportsheets has been nominated for three 2026 StorErotica Awards:
Business Woman of the Year: Kelly Sofferman, Executive Vice President
• Fetish/BDSM Company of the Year: Sportsheets
• BDSM Product of the Year: Edge® Spiked Sensory Mat
Voting remains open through June 29, 2026. Industry professionals can cast their ballot here.
Retailers and distributors interested in learning more about the Signature collection or scheduling a meeting during ANME can contact sales@sportsheets.com.
https://sign-magazine.com/wp-content/uploads/2024/09/Sportsheets-Logo-620x315-1.jpg315620Katjahttps://sign-magazine.com/wp-content/uploads/2024/09/sign-logo-gold.pngKatja2026-06-26 12:06:542026-06-26 12:06:54SPORTSHEETS SET TO UNVEIL SIGNATURE COLLECTION AT ANME – PREORDERS NOW OPEN
24.06.2026 | Cheshire, UK – Playharda Wholesale is proud to introduce the new Hard Nox range, a bold collection of innovative pleasure products designed to deliver something increasingly rare in today’s adult industry: genuine originality.
While many new product launches simply replicate existing concepts already widely available across the market, Hard Nox has been developed with a different philosophy. The brand focuses on creating exciting, conversation-starting products that offer consumers new experiences and give retailers something genuinely fresh to showcase.
Leading the launch are two standout products that are already generating significant interest among consumers and retailers alike:
Hard Nox P-Licker
The Hard Nox P-Licker introduces a completely different approach to prostate stimulation through its unique tongue-like licking action. Designed to focus directly on the prostate, the P-Licker combines rhythmic licking movements with powerful vibration functions, creating a sensation unlike traditional prostate massagers.
Featuring 9 licking patterns, 9 vibration modes, remote control operation, waterproof construction and rechargeable functionality, the P-Licker delivers a truly distinctive experience that immediately stands out on retail shelves.
Hard Nox P-Sucker
Joining the P-Licker is the equally innovative Hard Nox P-Sucker, which brings targeted suction technology into the prostate category. While suction technology has become popular in other sectors of the adult market, the P-Sucker applies this concept in an entirely new way, creating a unique sensation designed specifically for prostate-focused pleasure.
The result is a product that offers consumers an experience they simply cannot find in the vast majority of existing prostate toys, helping retailers attract both experienced users looking for something new and curious newcomers eager to explore innovative pleasure technology.
A Range Built Around Innovation
The Hard Nox range doesn’t stop there. The collection also includes:
Each product has been selected to support the brand’s mission of delivering fresh ideas, premium performance and memorable consumer experiences.
Bold Packaging
The Hard Nox range has been designed to make a strong visual impact in-store. Featuring bold, clean packaging with a striking red colour scheme, the range stands out immediately on retail shelves and helps draw customer attention in busy display environments.
In addition to its eye-catching appearance, the packaging incorporates QR codes that allow customers to instantly download product manuals and instructions. This modern approach not only improves the user experience but also helps reduce environmental impact by eliminating the need for printed manuals, reducing paper waste while keeping packaging clean and uncluttered.
Strong Retail Performance
Early consumer purchasing patterns have shown particularly encouraging results for retailers. Rather than purchasing a single item, customers frequently choose multiple products from the Hard Nox range during the same transaction.
This natural cross-selling behaviour provides retailers with increased basket values and stronger overall sales performance, making Hard Nox not only an exciting product range but also a commercially attractive one.
Retailer Support Programme
To help retailers confidently introduce the range to customers, Playharda Wholesale is offering a free tester unit when ordering five or more units of any Hard Nox product.
This initiative allows stores to demonstrate the products, educate customers and showcase the innovative features that set Hard Nox apart from competing ranges.
More Innovation Coming Soon
The launch of Hard Nox is only the beginning. Playharda Wholesale has confirmed that additional products are already in development, with new additions to the range scheduled for release in the near future.
As the brand continues to expand, retailers can expect a steady stream of original concepts designed to keep consumer interest high and deliver new sales opportunities throughout the year.
For wholesale enquiries, product information and ordering details, contact Playharda Wholesale at www.playharda.uk or visit the Hard Nox collection online at www.hardnox.fun.
About Playharda Wholesale
Playharda Wholesale supplies innovative adult products to retailers across the UK and beyond, focusing on quality, originality and products that help independent retailers stand out in an increasingly competitive marketplace.
https://sign-magazine.com/wp-content/uploads/2026/06/Grand_Logo_half_2048x.webp287909Katjahttps://sign-magazine.com/wp-content/uploads/2024/09/sign-logo-gold.pngKatja2026-06-24 09:47:392026-06-24 09:50:51Playharda Wholesale Launches Groundbreaking Hard Nox Range
24.06.2026 | Wasserbillig, Luxembourg – In spring 2026, EQOM Norway, formerly Kondomeriet, expanded its pjur product range with pjur MAN Lust and the complete pjur ORGANIC range. The products are part of a comprehensive brand presence in stationary retail and complement an assortment in which numerous pjur products are already permanently listed.
With a total of nine locations, EQOM Norway is one of the best-known specialty retailers in the field of sexual wellness in Scandinavia. A large part of the pjur portfolio is carried in-store and presented through brand-specific POS materials. The expansion of the range underlines the long-standing cooperation between both companies and the importance of the Norwegian market for pjur.
Expansion of Brand Presence in Retail
The integration of pjur MAN Lust as well as the pjur ORGANIC range expands the visibility of current product developments in stationary retail. Through placement in the stores, customers gain direct access to different product categories and application possibilities within the pjur portfolio.
The assortment expansion was accompanied by product trainings for the sales and marketing teams of EQOM Norway. In two coordinated sessions, current product innovations, application areas and background information on the individual product lines were communicated.
A Partnership with Tradition
The cooperation between pjur and EQOM Norway has existed for more than 15 years. Over this period, a trusting partnership has developed, characterized by regular exchange and a shared focus on quality and consultation. The current expansion of the product range shows how this cooperation continues to develop. At the same time, it underlines the role of stationary retail as an important touchpoint for customers who actively engage with topics related to sexual wellness.
About EQOM Norway
EQOM Norway has been one of the established providers in the field of sexual wellness in Norway for more than 35 years. With nine stores across the country as well as an extensive online shop, the company reaches customers throughout Scandinavia.
A special focus is placed on expert advice and personal service. More than 60 product experts support customers with questions regarding sexual wellness and intimate products. Through this combination of product expertise and long-standing market experience, EQOM Norway has established itself as a key player in the Norwegian market.
https://sign-magazine.com/wp-content/uploads/2024/08/pjur_Logo_Kreis_CMYK-1.jpg394394Katjahttps://sign-magazine.com/wp-content/uploads/2024/09/sign-logo-gold.pngKatja2026-06-24 09:35:182026-06-24 09:38:34pjur continues to expand its presence at EQOM in Scandinavia
23.06.2026 | Schiedam, The Netherlands – Ready for your next trip: Pixey 2GO, the travel essential your customers are looking for!
Now that the summer travel season is in full swing, this is the perfect time to give the Pixey 2GO some extra attention – a compact mini wand massager designed for consumers who want to enjoy pleasure, comfort, and discretion on the go.
Small in size but powerful in performance: 11 cm, 84 g, 10 vibration modes, and a rounded silicone head that delivers deep, satisfying vibrations. Rechargeable via USB, waterproof, quiet, and made from body-safe silicone — everything a modern traveler expects.
Available in three colors — Ocean, Lilla, and Black
22.06.2026 | Callosa de Segura, Spain – International LoveCherry has announced a new distribution agreement with US-based XR Brands, strengthening its international portfolio with some of the most recognised and established collections in the adult products industry.
Under the agreement, International LoveCherry will soon hold local stock of XR Brands’ most popular product lines, including Creature Cocks, Master Series and many other leading collections, together with the company’s extensive range of adult furniture.
The partnership represents an important strategic step for both companies and will provide retailers, e-commerce businesses and distributors with faster and easier access to a broad selection of XR Brands products.
International LoveCherry customers will benefit from local European stock, shorter delivery times, simplified purchasing processes and specialised commercial support from an experienced team with extensive knowledge of the European market.
A stronger offering for the European market
XR Brands is part of XR LLC, a California-based manufacturer and distributor with more than twenty years of experience in the health, wellness and adult products industries.
The company develops and manages a diverse portfolio of specialist brands covering numerous categories within the adult market. Its collections are recognised for their distinctive concepts, broad product selection and ability to serve different consumer profiles and price segments.
Among the ranges that will soon be available from International LoveCherry are Creature Cocks, known for its bold fantasy-inspired designs, and Master Series, one of XR Brands’ most established collections.
The agreement will also include XR Brands’ furniture catalogue, allowing International LoveCherry to offer its professional customers a more complete selection covering products for both personal and commercial environments.
Local stock, faster deliveries and professional support
By incorporating XR Brands into its portfolio, International LoveCherry continues to strengthen its position as an international distributor capable of connecting major global manufacturers with retailers throughout Europe.
Holding stock locally will significantly improve product availability and help retailers avoid many of the logistical difficulties associated with purchasing directly from outside the European Union.
Customers will benefit from:
European stock availability
Faster and more reliable deliveries
Simplified ordering and invoicing
Reduced logistical complexity
Specialised multilingual commercial support
Access to a broad selection of leading XR Brands collections
The first products are expected to become available from International LoveCherry shortly, with additional collections and references being incorporated progressively.
A strategic partnership focused on growth
“This agreement with XR Brands is an important addition to our international distribution portfolio,” said Gonzalo Zaragoza, CEO of International LoveCherry. “XR Brands has developed highly recognisable collections with a strong identity and an extensive product range. Our objective is to make these brands much more accessible to European retailers by providing local stock, rapid deliveries and the professional support our customers expect from International LoveCherry.”
Zaragoza added: “We are making a substantial investment in stock so that our customers can purchase XR Brands products directly from Europe without long waiting periods or complicated international import procedures. We believe that Creature Cocks, Master Series and the company’s furniture collections have significant growth potential across our markets.”
The partnership reflects International LoveCherry’s continuing strategy of expanding its catalogue with established international brands while investing in inventory, logistics and customer service.
https://sign-magazine.com/wp-content/uploads/2024/01/lovecherry-Logo-klein.png300300Katjahttps://sign-magazine.com/wp-content/uploads/2024/09/sign-logo-gold.pngKatja2026-06-22 09:17:072026-06-23 09:43:57INTERNATIONAL LOVECHERRY ANNOUNCES DISTRIBUTION AGREEMENT WITH XR BRANDS
19.06.2026 | Flensburg, Germany – Cottelli LINGERIE is the lingerie label for confident women who want to try out something new – for women who are looking for more than just the standard lingerie and who want to show off their bodies to perfection. Cottelli LINGERIE offers exciting styles with a focus on pure femininity. The materials are high-quality for a perfect and comfortable fit, and this means that they cling to the body in a wonderful way. All the items from Cottelli LINGERIE are designed exclusively at ORION – so customers can rely on a consistently good fit and size chart.
Two new sexy lingerie sets from Cottelli LINGERIE are now available at ORION Wholesale:
Lace and vinyl in a suspender style
The black 3-piece suspender set (item number 22156401231) is made up of an underwired bra, suspender belt and string. The set is made out of a stylish mix of delicate lace and shiny vinyl with gold-coloured accessories. The set is also soft and stretchy for a very comfortable fit. The detailed underwired bra has slightly padded vinyl cups and adjustable, stretchy cup straps. The hook fastener at the back can also be adjusted. The lace-trimmed straps are adjustable as well. The suspender belt has a ring at the front and a hook fastener at the back of the stretchy waistband. The suspender straps are adjustable in length. The string is extremely seductive because it has a ring and a cut-out at the front of the lace.
A stylish highlight
The fancy underwired bra and crotchless thong in a set (item number 22157481021) will make her body the centre of attention, thanks to its beautiful black net with black matte look details and silver-coloured rings. The set’s stylish mix of materials is soft and stretchy for a comfortable fit. The extravagant underwired cups look particularly elegant because of their trendy straps and the copper/rose gold-coloured piping. The bra straps and the hook fastener at the back can be adjusted to fit. The thong stands out because of its seductive open crotch area.
The lingerie from Cottelli LINGERIE is delivered in high-quality cardboard boxes that can also be used as a gift box. This cardboard box is covered in an additional slipcase with a detailed image of the respective product and a description of the product in various languages as well. The products will now fit in the sales space because they are more compact. They also take up less space when in storage.
Here are the key features of this red-hot high heel:
