Full Circle, Miami Distro Promotes Jessica Sav to Executive Vice President of Sales and Marketing

04.11.2025 | Full Circle and Miami Distro have announced the promotion of Jessica Sav to Executive Vice President of Sales and Marketing, recognizing her outstanding leadership, sales growth, and commitment to the company’s continued success.

Sav joined the family-owned business in 2022 and has since become an integral part of its rapid growth and strong industry presence. Her strategic insight and dedication to customer success have been key drivers of Full Circle and Miami Distro’s ongoing success.

Before joining Full Circle, Sav built a strong foundation in sales and marketing as a territory manager for a large manufacturer in the smoke shop and food service industries, where she achieved an impressive 300% sales increase in just two years. Along with her background in the smoke shop industry, Sav also gained valuable experience in athletic recovery and smoke shop sales. Her experience continues to inform her sharp understanding of market trends and consumer behavior.

Since stepping into her new leadership role, Sav has taken on oversight of both sales and marketing initiatives for Full Circle and Miami Distro, bringing a fresh perspective and a deep sense of pride to the family brand.

“There’s nothing better than working for your family and watching something grow that’s truly yours,” Sav said. “I’ve always taken pride in my work, but there’s a new level to that when it carries your name. I’m so proud of all my dad has accomplished in such a short time, and it’s a blessing to learn from him and grow as an employee under him. If you have to wake up and work every day, at least you get to do it with people you love.”

Sav also credits the broader industry community for inspiring her professional development.

“This industry is filled with amazing, friendly, and professional people,” she added. “I love learning from other companies and our customers — it’s what makes this work so fulfilling.”

With Sav now leading sales and marketing strategy, Full Circle and Miami Distro are poised to continue expanding their footprint while strengthening relationships with partners across the industry.

For more information, visit ShopFullCircle.com.

About Full Circle and Miami Distro

Full Circle and Miami Distro are family-owned companies dedicated to delivering exceptional products, service, and support to retailers nationwide. Specializing in pleasure products and smoking accessories respectively, Full Circle and Miami Distro are built on integrity, high quality and partnership, and continue to set the standard for quality and reliability in distribution.

EQOM Group Appoints Anneke Kamphuis as CEO — Driving Growth and Innovation Across The ONE-DC B2B Network

03.11.2025 | Veendam, The Netherlands – EQOM Group, one of the European leaders in sexual wellness and parent company of ONE-DC, proudly announces the appointment of Anneke Kamphuis as Chief Executive Officer (CEO). With her appointment, EQOM welcomes its first female CEO, marking a significant milestone in the company’s journey toward sustainable growth, innovation, and social impact.

As the leading force behind ONE-DC — EQOM’s B2B division — the group continues to expand its presence in the international sexual wellness market. Under Kamphuis’s leadership, EQOM aims to evolve from a product-focused organization to a platform that unites brands, retailers, and distributors, fostering education, connection, and commercial growth.

“EQOM is entering an exciting new phase — one where innovation, inclusion, and partnership define the future of our industry,” says Anneke Kamphuis, CEO of EQOM Group. “Through ONE-DC, we are strengthening relationships with our trade partners to make sexual wellness an open, responsible, and profitable category across Europe.”

Kamphuis, who joined EQOM earlier this year as Chief B2C Officer and has served successfully as interim CEO since September, brings a strong combination of strategic vision, commercial expertise, and a people-first approach. Her leadership will guide EQOM Group and its divisions, including ONE-DC, into a new era of sustainable expansion, stronger partnerships, and greater industry relevance.

With this appointment, EQOM reaffirms its commitment to driving the sexual wellness category forward — empowering its brands, business partners, and consumers through openness, innovation, and shared success.

Bathmate Brings Hydro-Power Wellness to Europe Through DUSEDO

30.10.2025 | Amsterdam, The Netherlands – Bathmate, one of the most talked-about names in men’s sexual wellbeing, has earned global credibility for transforming intimate health routines through water-powered vacuum technology. With more than one million units sold and a loyal following, the brand has become synonymous with safe, effective enhancement and improved penile wellness.

Hydropumping replaces traditional air suction with warm water, offering smoother pressure, better circulation, and full-shaft expansion — factors that users say contribute to stronger erections, enhanced pleasure, and more confidence. Bathmate’s discreet, at-home approach has made it a staple for men integrating self-care, sexual wellness, and performance training.

Beyond its core line, Bathmate has created a fuller wellness toolkit, featuring accessories like a digital session timer, a vibrating ring, and a precision trimmer for intimate grooming — allowing users to personalize their routine and support long-term results.

Now distributed in Europe through DUSEDO, Bathmate is available to retailers seeking trusted, science-forward products in a rapidly growing wellness category. With fast supply and curated assortment, DUSEDO ensures the brand is more accessible than ever across the EU.

Retail professionals can view and order the complete selection at DUSEDO.com.

The Icing On The Cake – Introducing Skins Birthday Cake Lubricant!

29.10.2025 | Nottinghamshire, UK – Why wait all year round for that birthday feeling? With Skins Birthday Cake Lubricant, you can have your cake and eat it, whenever you like!

The latest addition to the bestselling Skins Tasty range delivers a sweet, indulgent flavour that customers will love, without any of the sugar. Formulated to be body-safe, water-based, and pH balanced, Skins Birthday Cake is light in texture, naturally silky, non-sticky, and non-staining.

Compatible with all condoms, toys and tongues, its the perfect accompaniment to oral play. And it gets better… like all Skins water-based lubricants, it features their exclusive ReAquav8™ technology. Just add a lick or spritz of liquid and the lube reactivates itself, ensuring longer-lasting pleasure and greater value for money – an irresistible selling point for your customers.

With its playful concept, great taste, and popular formula, Skins Birthday Cake is tipped to be one of the brand’s strongest launches yet. And the best gift of all? A price point that hits the sweet spot, with margins that’ll bring music to retailers’ ears. Now that’s something to celebrate!

You can order Skins Birthday Cake Lubricant now at www.creativeconceptions.co.uk, through your Creative Conceptions sales representative, or by emailing sales@creativeconceptions.co.uk.

 

The Final Countdown: $24,000 in Prizes + One $5,000 Grand Prize Still Up for Grabs in JO’s $100K Retail Giveaway

28.10.2025 | Santa Clarita, CA – The finish line is in sight, and the excitement is reaching its peak! Since launching in January, JO’s $100,000 Retail Giveaway has recognized and rewarded adult retail associates across the globe with over $70,000 in cash prizes. And now, with just three months left, the race to the grand finale is on.

Every month from January through September, JO has given away $8,000 in Visa gift cards to 40 outstanding retail associates for their dedication, expertise, and enthusiasm in helping customers discover JO products. Now, as we enter the final quarter, another $24,000 in prizes is up for grabs across October, November, and December. To top it all off, one lucky winner will claim the $5,000 grand prize at year’s end!

“This program has been such an incredible way to celebrate the individuals who represent our brand every day,” said Timothy Ferencz, Director of Sales, North America. “We see firsthand how their passion and product knowledge drive JO’s success at retail. As we approach the end of the contest, we want every associate to know there’s still time to win big!”

So how does it work? It’s simple: Sell JO. Get Entered. Win Big. Whether you’ve participated before or are just joining the fun, every sale of JO products is a chance to win. The more you sell, the more chances you have to be selected for the monthly prizes and the $5,000 grand prize drawing.

“Our international retail partners have brought extraordinary energy to this campaign,” said Rebecca Buffham, International Regional Manager. “We have seen phenomenal participation from across our global regions – Australia, Belgium, Canada, China, Croatia, Denmark, France, Germany, Hong Kong, Italy, Kazakhstan, Lithuania, New Zealand, Norway, Poland, Slovenia, South Africa, Spain, Ukraine, and the USA. It has been inspiring to watch JO associates worldwide turn their sales passion into well-earned recognition.”

“There is infectious energy in this program. It is more than a giveaway. It is a celebration of our retail community,” added Ngaio Miller, International Account Manager. “As account manager of APAC, I am especially proud that over 21% of our participants so far have come from the APAC region. That is a powerful reflection of the enthusiasm and commitment from our teams in Australia, China, Hong Kong, Kazakhstan and New Zealand, and we are excited to see even more winners emerge in the final stretch.”

This is the moment to make every sale count. From flavored lubes and water-based favorites to innovative hybrid and massage formulas, every bottle you recommend moves you closer to the winner’s circle.

Ready to Win? The final months of the contest are underway, and there’s still plenty of time to shine. Don’t miss your chance to be part of JO’s biggest giveaway ever. For more information about how to participate, contact Joshua Cash at jcash@ccwellness.com.

Want to see the full list of winners? Click here!

 

Introducing the new line from Intoyou: Bodymatch, Crossdressing Products without Boundaries

27.10.2025 | Alicante, Spain – At Bodymatch, they believe that true self-expression should not be limited by traditional gender norms. That’s why they are dedicated to creating and offering crossdressing items that allow everyone to experiment, explore, and redefine their gender identity. The brand’s mission is to empower those who want to feel authentic and free, regardless of external expectations, by providing products that embrace diversity and individuality.

Crossdressing is a form of expression that goes beyond simply wearing clothing associated with the opposite gender. It’s about playing with your image, experimenting with styles, and using elements that reflect who you truly are. At Bodymatch, they don’t just offer clothing, but a complete range of items carefully designed to transform and enrich the consumer’s crossdressing experience. Each product is made to help them create the look they want, without restrictions or judgments. The brand works with high-quality liquid silicone to ensure durability and comfort. All products are 360º stretchable, making sure every piece is as functional as it is stylish.

Now let’s meet the different Bodymatch family products:

  • Blayke: a pair of boxers that include a realistic penis and testicles. The Blayke dildo is solid yet flexible, measuring 18 cm in length and 5 cm in diameter. To enhance realism, the glans is pink, and the testicles feature veins and natural folds.
  • Bowie: a set of hyper-realistic liquid silicone breasts. They have a rounded shape and are filled with silicone, giving them a firm yet supple feel. Available cups: C, D and E.
  • Bexly: a hyper-realistic vaginal panty made from liquid silicone. It features a lifelike vagina with soft pink lips, and its internal canal is fully textured for the most pleasurable experience. For added comfort and practicality, we’ve included a urinary tube so you can go about your daily life with ease.
  • Bennie: a hyper-realistic vaginal and anal panty made from liquid silicone. This panty features two lifelike openings—a realistic vagina and anus. Both canals are fully textured for the most pleasurable experience. For added comfort and practicality, we’ve included a urinary tube so you can go about your daily life with ease. Available sizes: S and M.
  • Boodie: a set of hyper-realistic liquid silicone breasts. They have a rounded shape and are filled with silicone, giving them a firm yet supple feel. Available cups: D, E and G.
  • Booskin: a set of hyper-realistic liquid silicone breasts. They have a rounded shape and are filled with silicone, giving them a firm yet supple feel. Available cups: D and E.
  • Boomax: a hyper-realistic muscle suit made from liquid silicone. This suit features well-defined masculine traits, including realistic nipples, pectorals, and abs, all with a soft, lifelike touch. Available sizes: S, M and L.

 Available for worldwide distribution at www.lovecherry.es.

Lube Brand HOWL Launches New Ambassador Program to Reward Its Community

24.10.2025 | London, UK – UK-based lube and community rave brand HOWL announces the launch of its Ambassador Program. A bold step forward in giving back to the loyal community that helped shape its success.

Designed to empower sex workers, educators, creators, and advocates, the program allows participants to earn commission by promoting HOWL products through unique referral links. More than just an affiliate model, the HOWL Ambassador Program is a celebration of the industry that champions sex-positivity, inclusivity and allows working-class people to experience financial empowerment.

Founder Samuel Douek said, “We’ve always been committed to giving back to the people who make this industry what it is: vibrant, sexy, bold, and unapologetically real. Our community has supported us from day one, and this is our way of saying: we see you, we value you, and we want you to succeed with us.”

The HOWL Ambassador Program is open to sex workers, influencers, educators, porn stars, and everyday supporters who want to share the brand with their audience while earning an income. Unlike many traditional programs, HOWL offers industry-leading commission rates, ensuring ambassadors are genuinely rewarded for their impact.

This initiative is a reflection of HOWL’s core mission: to create a business model that works for the people, not just profits. The Ambassador Program represents HOWL’s latest effort in a series of community-first initiatives. This year, HOWL also launched a fundraising campaign where the community could invest in the brand to rewrite the narrative around investment.

To join the ambassador program, follow this link: https://partners.howlworldwide.com/?utm_source=pr&utm_medium=referral&utm_campaign=ambassador_launch&utm_content=sign_up

Exclusive at ORION Wholesale: Hot Looks from Noir Handmade for the Lady in Red

23.10.2025 | Flensburg, Germany – Bright red. Bold. Comfortable. These hot looks from the best-selling Noir Handmade label are cause for red alert! The designer pieces are available exclusively from ORION Wholesale and are made out of soft and stretchy powerwetlook for maximum comfort. ORION Wholesale has a special size chart specifically for the Noir Handmade collection because the outfits are a bit smaller than the usual sizes.

The crotchless jumpsuit (item number 27308633021) is in a curve-emphasising style and it has a small stand-up collar, long sleeves and long legs. The long zip at the front makes intimate views possible. The jumpsuit is also seductively crotchless as well for spontaneous adventures.

The strapless tube mini dress (item number 27193713021) stands out because of its tight-fitting, tapered design with a flared skirt part. It also has a wide, stretchy strap above the breasts for a strapless & non-slip fit. In addition to that, there is a fancy, eye-catching cut-out in the cleavage area.

The high-neck, long-sleeved body (item number 26449913021) also has a large cut-out in the cleavage area which is a fancy eye-catcher. The thong style, in an extra high leg design, emphasises the legs and buttocks in a very sexy way. The stand-up collar has a button fastener.

The designer pieces from Noir Handmade are delivered in high-quality cardboard boxes with a detailed image of the respective product on them. There is also a description of the product in various languages on them as well.

Orders and further information: www.orion-wholesale.com/ wholesale@orion.de

 

Get Cocky with CockOil™ — Exclusively from DUSEDO

22.10.2025 | Amsterdam, The Netherlands – DUSEDO is proud to be the prime distributor of CockOil™, the bold new lube that’s shaking up shelves and turning heads.

With its cheeky chicken mascot, tongue-in-beak humor, and premium water-based formula, CockOil is more than just another lubricant — it’s a brand with personality. Designed to make shoppers smile and spark impulse buys, this is the kind of product that moves fast.

Why Retailers Are Flocking to CockOil

CockOil’s bold “Oil Up Your Cock” branding and unmistakable oil-can aesthetic make it impossible to ignore. It’s fun, fresh, and built for visibility — an instant standout that drives both curiosity and conversions.

Available in four formats — a collectible metal can, sleek pump, classic squeeze tube, and handy sachets — CockOil fits every retail setup and every customer’s lifestyle.

Why Customers Keep Coming Back

  • Premium, water-based, clean, and body-safe — no parabens or harsh additives.
  • Non-greasy, non-staining, and easy to rinse away.
  • Toy and condom compatible for versatility.
  • Made in the USA in an FDA-regulated, 510(k) compliant facility — pleasure meets safety.
  • It’s smooth, satisfying, and just the right amount of naughty.

Why Partner with DUSEDO

As the exclusive prime distributor for CockOil, DUSEDO guarantees dependable stock, fast fulfillment, and dedicated support to help retailers make the most of this hot new brand.

Ready to ruffle some feathers (and boost your margins)?

Get CockOil™ today — exclusively at DUSEDO.com.

Clarification Regarding Recent Publication on the “Snail Vibe” Trademark

21.10.2025 | Following the article published on October 1, 2025, titled “The Snail Vibe Trademark Will Be Assigned to the Inventor”, SVibe and its legal representatives wish to clarify that certain statements contained in that publication do not accurately reflect the current legal and factual situation concerning the Snail Vibe trademark.

SIGN! Magazine regrets any confusion or misunderstanding that may have arisen from the previously published article. We strive to ensure the accuracy and fairness of all our reporting and appreciate SVibe’s clarification regarding the matter.

Statement from Egor Sharapkin, CEO of SVibe:

“The information in the article greatly misrepresents the situation. Our customers can use Snail Vibe trademark. We have rebranded to SVibe a year ago as our strategic direction have outgrown the old name and encourage all our partners to use latest brand materials. Furthermore, we will protect our reputation and clients. We reserve all rights to take all relevant legal measures.”

Statement from the Legal Representatives of SVibe:

“We formally take note of the recently published article ‘The Snail Vibe trademark will be assigned to the Inventor’ (October 1, 2025, SIGN! Magazine). It should be noted that the concerning Snail Vibe trademark relates to a previous figurative trademark, and Amoreo Europe SL formally contests the factual assertions made in the concerning publication regarding the Benelux trademark registration for Snail Vibe.

The statements attributed to Mr. Topolev about the status and effects of the BOIP (Benelux Trademark Office) decision do not accurately reflect the actual situation. Firstly, the concerning decision is subject to appeal until November 29, 2025, and no definitive assignment of the Benelux trademark will take place before that date. Assertions suggesting that the trademark has been irreversibly awarded or transferred to STIC LLC are incorrect and ignore the option of legal review of the concerning decision.

Secondly, the assertion that all associated registrations for China, Australia, and the USA are at risk by this decision also misrepresents both the scope and effect of current trademark proceedings. Any potential assignment of the Benelux registration for Snail Vibe has no effect on the international trademark registration for SNAIL VIBE filed under the Madrid Agreement. The management of basic trademark registrations and their effect on subsequent international rights is governed by international protocols, and any future assignment must be processed separately according to each jurisdiction’s administrative requirements.

In light of the above, Amoreo Europe SL respectfully urges all readers to recognize that court and trademark office decisions represent the interpretation and application of local regulations and do not, in themselves, establish facts about parties’ intentions or commercial conduct. Amoreo Europe SL values its reputation within the industry and will not tolerate the dissemination of false or misleading information. The company will continue to pursue its legal rights and protect its commercial interests, and encourages transparency and fact-based dialogue in all trademark-related publications and discussions.”

Contact

Patrick Mallaise
Lange Str. 112
(D) 27749 Delmenhorst

Tel.: +49 170 38 55 722
E-Mail: patrick@signmagazine.de

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