05.10.2026 | Wasserbillig, Luxembourg – Time for yourself, a conscious awareness of your body and paying attention to personal needs are all part of holistic self-care. This also includes a mindful approach to intimacy and intimate health. With SELF-LOVE SEASON, pjur is deliberately putting these topics in focus and creating space for aspects of physical and intimate wellbeing that are still too rarely openly discussed.

Because what feels good and what the body needs can change over the course of life. Different stages of life bring new experiences and changes that can also affect intimate wellbeing. Knowing your own body and dealing openly with these developments can help to recognise changing needs and shape intimate health and intimacy in a self-determined way.

Creating space for conversations around health and wellbeing

As part of SELF-LOVE SEASON, pjur is creating space for conversations about health, wellbeing and the changing needs of the body. Together with experts and organisations, pjur is bringing different perspectives on physical and mental wellbeing into focus.

The focus is on topics that often receive little attention in everyday life: How does the body change over the course of life? What role does self-care play in personal wellbeing? And how can intimate health and intimacy be supported during different stages of life? To this end, pjur works with experts and explores different facets of self-care through accompanying content. In this way, SELF-LOVE SEASON creates space for sound information, open conversations and a self-determined approach to physical changes and individual needs.

Selected products for personal needs

SELF-LOVE SEASON is accompanied by selected products from the pjur range that address different needs related to intimacy and wellbeing.

pjur med stands for highly tolerable products with natural and nature-identical ingredients. Specially developed for sensitive skin, they are aimed at people with a particular focus on tolerability.

pjur INFINITY combines 30 years of experience in the development of lubricants. The silicone- and water-based formulations offer different properties and application options and are free from preservatives.

pjur ORGANIC combines skin-friendly intimate care with ingredients of natural, vegan origin. The product range includes products for different areas of a personal self-care routine, from lubricant and cleansing to care.

A campaign for health, safety and conscious intimacy

With SELF-LOVE SEASON, pjur aims to make knowledge about intimate health, physical changes and self-care more accessible and encourage people to approach different stages of life in an informed and open way. At the same time, the campaign shows the versatility of pjur products and how, depending on the situation in life, they can support different needs related to intimate health, wellbeing and intimacy.

30.09.2026 | Beneden-Leeuwen, The Netherlands – SHOTS is launching a new Le Désir by SHOTS collection, designed in-house by the company‘s own lingerie designer and inspired by a flirty Parisienne attitude to empower the woman who wears it. SHOTS is introducing 15 new styles across bodies, bodystockings, babydolls, dresses and harness sets, launching in 30 SKUs available in both One Size (S-XL) and Queen Size (XXL-5XL) from day one.

Inspired by Paris, Designed to Empower

SHOTS has built the collection around three pillars: Parisian inspiration, an empowering fit and premium quality construction. Jordan, Matilda and Melia bring the range’s strappy, open-work and lace essentials, spanning bodies, a bodystocking and a mini dress. Lola and Olympia deliver the collection’s statement pieces, from a strappy set and matching dress to a babydoll and a crotchless body. Roxy takes the range into leopard-print open-knit and mesh, with a cat suit, a cheeky dress and a crotchless bodysuit, while Sweeney rounds out the lace edit with a bodystocking. SHOTS is closing the collection with Stupid Cupid, a red heart-shaped harness and heart open set for a bolder, more playful statement. “Confidence is the new seduction, and that’s exactly what this collection is built on. By offering all 15 styles in One Size and Queen Size from the start, retailers can put the full Le Désir story on the shelf for every customer, not just a selection of it,” said Sian, Lingerie Designer at SHOTS.

One Size and Queen Size, from Day One

SHOTS is shipping every one of the 15 styles in both One Size (S-XL) and Queen Size (XXL-5XL) simultaneously, so retailers can offer a flattering fit for everybody from the very first order rather than adding plus sizes later. They have spanned the range from accessible everyday essentials to statement pieces, giving stores a full collection to build an assortment around.

Ready for the Shelf, on Day One

SHOTS is backing the new Le Désir collection with a full campaign, including new hero imagery and campaign creative available to retail partners for their own channels. All 30 SKUs are available now through the company’s B2B platform, with its usual swift global delivery from the Beneden-Leeuwen headquarters.

28.09.2026 | Toronto, Canada – BMS Factory and Calvista Australia are thrilled to announce a new exclusive distribution agreement, effective October 1, 2026, marking the next chapter in a partnership spanning more than 20 years.

Under the agreement, Calvista Australia will become the exclusive authorized distributor of BMS Factory products across Australia and New Zealand. The partnership will bring BMS and Calvista even closer together, providing retailers throughout the region with greater access to BMS Factory’s portfolio, supported by dedicated customer service, product expertise, marketing support, and coordinated brand development.

“We are excited to announce that BMS is now an exclusive partner of Calvista Australia. BMS and Calvista have enjoyed a strong partnership for more than 20 years, and we are excited to formalise this exclusivity as we look to strengthen and expand our relationship even further,” said Roger Sheldon-Collins, Managing Director at Calvista Australia.

“BMS is an integral partner, with highly successful global brands including PalmPower, Pillow Talk and Swan. We look forward to working closely with our retail partners to continue growing and developing the BMS brands across Australia and New Zealand.”

“After more than two decades of working together, this agreement feels like a natural next step in our relationship with Calvista,” said Steve Bannister, President/CEO at BMS Factory. “Their team has demonstrated a longstanding commitment to our brands and an exceptional understanding of the Australian and New Zealand markets. By working together more closely, we can provide stronger support to our retail partners, introduce new products more effectively, and continue building our brands throughout the region.”

The agreement reflects a shared commitment from BMS Factory and Calvista Australia to long-term growth in the Australian and New Zealand markets, while providing retailers with a dedicated regional partner for BMS Factory products.

To order BMS Factory products in Australia or New Zealand, please visit calvista.com.au.

For BMS Factory inquiries outside Australia and New Zealand, please contact sales@bmsfactory.com.

25.09.2026 | Pleasure product brand SVAKOM recently joined Lovin’ You, a program on Spanish radio station Onda Cero, to bring the topic of female pleasure into everyday conversation.

SVAKOM’s Iker Pérez and Estef Palacios joined hosts Nacho Arias and Silvia Sáenz to talk openly about female sexuality, oral stimulation, and the role pleasure products can play in self-discovery.

The appearance reflected something bigger than a single radio interview: a growing willingness to talk about pleasure openly, honestly, and without embarrassment.

Breaking the Silence Around Pleasure

Despite significant changes in the way sexuality is represented and discussed, female pleasure can still be surrounded by stigma, misinformation, and discomfort.

For SVAKOM, bringing these discussions into everyday spaces—including mainstream radio—is an important part of changing that. The Lovin’ You conversation approached sex with openness and humor, showing that these discussions can be informative, positive, and, importantly, normal.

Creating spaces where people can ask questions, share experiences, and learn more about their own pleasure can help replace embarrassment with understanding and curiosity.

Curiosity Creates Conversation

Klitty proved a natural starting point for that discussion.

Designed around oral-inspired stimulation, SVAKOM’s cat-inspired clitoral stimulator brings together 10 licking modes, three suction intensities, and 10 vibration modes, encouraging users to experiment with different sensations and discover what works for them.

Its playful design also reflects a broader idea behind SVAKOM’s approach to pleasure: exploration doesn’t always have to be serious.

Products can create curiosity, but curiosity can also create conversation. New ways of experiencing pleasure can open the door to discussions about bodies, preferences, and experiences that haven’t always been easy to voice.

And judging by the reaction in the Lovin’ You studio, Klitty certainly got people talking.

Making Pleasure Part of the Everyday

For SVAKOM, mainstream visibility matters not simply because pleasure is receiving more attention, but because of how it is being discussed: as a natural part of our lives rather than something that needs to be hidden.

SVAKOM thanks Nacho Arias, Silvia Sáenz, and the Lovin’ You team at Onda Cero for creating that space and welcoming Iker Pérez and Estef Palacios to the show.

Because the more comfortable we become talking about pleasure, the less taboo there is left to break.