Calexotics partners with Dr. Laura Berman
12.04.2017 | Los Angeles, California, USA – Calexotics and Dr. Laura Berman team up to enhance sexual wellness and relationships with a fresh take on the Dr. Laura Berman Intimate Basics collection. The successful assortment now features a new, more contemporary look and feel with a focus on the world-renowned sex educator.
The new look provides a full-featured experience. “Everything from the color pallet, product details, and messaging was carefully crafted to appeal to women and couples looking to enhance their sex lives. With Dr. Laura Berman as the prominent face of the collection, we are confident it will become an even bigger success,” says Susan Colvin, Founder, and CEO of Calexotics.
The most recognized items have received the upgraded look already, and the entire collection will follow suit. Jackie White, Executive Vice President of Calexotics, says, “It was only natural to start the new look with our most popular items.” The products include fan-favorites like the Astrea I Remote Vibrating Panty. This remote controlled vibrator and panty set was made famous by the hit movie The Ugly Truth, starring Katherine Heigl and Gerard Butler. In the hit movie, Heigl’s character wears the Astrea out to dinner and has the most incredible orgasm of her life. All of this happens without anyone knowing Heigl is wearing the vibrating panty.The Athena Mini-Massager and Dilator Set have also been very popular, with several appearances on the Oprah Winfrey Show. Dr. Laura Berman presented the products during several episodes, and made recommendations on how and when to use these products. Guests and audience members love them, which has catapulted these products to the top of the charts.
Other popular products include the Lottie 10-Function Remote Panty Pleaser, Astrea II Remote Vibrating Thong, Charlotte Rotating Silicone Massager, Nyla 8-Speed Massager, Selene Vibrating Clitoral Pump and Playroom Shades of Purple Kit. Dr. Laura Berman is known to feature her product line in many of her television appearances; including The Dr. Oz Show, Steve Harvey, The Talk, and more. The Intimate Basics Collection is also a prominent topic for many articles, both in print and online. These features include The Huffington Post, Glamour, Redbook, and many others.
“Having a collection backed by a well-known sex educator is a great selling feature. One of the primary reasons this collection excels, is that Dr. Laura Berman is an actual Ph.D., and a prominent figure on television, in print, and online. Users feel confident when buying a product backed by such a credible source,” adds White.