Baci celebrates succesful 2014 ILS
14.04.2014 | Las Vegas, Nevada, USA – Baci Lingerie’s newest collections were met with positive reviews at the 2014 International Lingerie Show (ILS), held at the Rio Hotel Convention Center in Las Vegas, March 31 – April 2. The International Lingerie Show features sexy merchandise, from apparel and lingerie to jewelry, foot and headwear, and accessories.
Baci Lingerie Director of Global Sales & Operations Christian Savoie says, “We were very pleased with the reception our new lines and collections received at ILS. Our retail partners, buyers, and distributors now fully understand our global mission to celebrate ‘The Baci Woman,’ – strong, empowered, and limitless when pursuing her goals. We are proud to have premiered these collections in Las Vegas, and look forward to working with all partners in our ongoing mission.”
Baci products were on display across 50 linear feet of booth space with a stunning black and white booth design, and showcased the official debuts of several new collections. Retailers and visitors alike commented on the impressive display, its novel approach to differentiating the two distinct focuses of the luxury lingerie company’s offerings, and the beautiful, interactive models showcasing Baci’s ILS offerings.
Baci Lingerie premiered the first styles from Fetish by Baci within the black section of its monochromatic booth. Fetish by Baci offers high-end fetish wear for women looking to spice up their lingerie collection, and to express a wilder side of their sexuality. Baci Lingerie further celebrated the launch of Fetish by Baci by holding a fetish-themed semi-annual appreciation dinner Sunday, March 30, at Rio Hotel and Casino restaurant, Buzio’s. The dinner allowed Baci and all retail partners, buyers, and distributors to meet and share ideas with other storeowners on the marketing and merchandising of the Baci line, with many looking forward to incorporating Fetish by Baci into their retail displays, as they introduce customers to the world of fetish.
The white sections of Baci Lingerie’s ILS booth featured additional new collections, including costumes and matching hosiery from Dreams and the White Label: Seduction collection. Baci’s Lash Bar also gave ILS attendees a chance to get glam’d up with Baci’s extensive collection of natural-look, glamour, and novelty Baci Eyelashes, providing “Glamour in the Blink of an Eye,” with many remarking on the attractive Point-of-Sale display and its ability to assist retailers with accessory suggestions for consumers purchasing lingerie.
The first two collections from the luxurious, steel-boned corset line, Corsets by Baci, were also presented to attendees. Currently shipping from all distribution partners to retailers, the line transports erotic fashion “From the Bedroom to the Boardroom.” Retailers commented on the beauty and construction of the line, particularly on the use of steel boning at a consumer-conscious price point.
Baci Lingerie also premiered twenty items from its new, dedicated hosiery line; its first specialized grouping, After Dark Hosiery. The line offers a refreshed look at popular styles from Baci’s Black Label.
For more information please visit www.baci.com.