Allure celebrates its 30th anniversary

09.02.2023 | Accentuating curves and creating the mood where fantasies become reality, has always been at the forefront of Allure’s design team.  For 30 years, Allure has led the way in risqué lingerie with its boudoir inspired pieces that are designed to seduce, and inspired for play.

Established in 1993, Allure originally entered the adult sector with its sexy leather designs that traversed both the bedroom, as well as night club wear. A strong team, with a strategic and creative vision has fueled Allure’s momentum over the years, as it has changed to a mix of soft laces, sexy straps and a wide assortment of decorative accents throughout its collections.  One thing that hasn’t changed though, is Allure’s style that radiates excitement and anticipation, while celebrating every curve of the female form.  Each piece offers an opportunity to explore all parts of the imagination. The company has a wide range of products from pretty and delicate, to risqué and sensual with an edgy twist.  Allure offers styles for all body types as most women go through many sizes, as body shape is rarely static. In celebration of the company’s 30th Year Anniversary, their sexiest collections for Allure, Adore and Kitten will be unveiled at the Altitude show in March 2023.

Adore 2023: Caught in a Daydream

The new Adore collection is serving all the looks to fuel fantasies. Each piece fuses bold sexy strapping with softly flowing mesmerizing mesh. Dipped in satin and decorated with chunky gold accents each piece is designed to sculpt each curve. In dreams and fantasies there are no impossibilities…The wearer is the dream… and the teddy is simply the icing on the cake. Let this collection be the soundtrack to fantasies not yet experienced!

Kitten 2023:

Styles that foray into the playground of a next level bondage experience…that will take you to the playground of your desires. The look, the excitement and the absolute rush of bondage wear that is pretty and (shhh…) comfortable, these perfect layering pieces feature buttery soft wide elastic bands throughout and can easily take the wearer from bedroom wear to street wear, when paired with a mesh body suit or even a T-shirt. For the fantasizing pleasure, have a peak through this playful collection for endless options. Lingerie that stays on the mind longer than it stays on its wearer… Enable your customers to explore themselves while looking utterly breath taking. Each piece is curated to hug, sculpt and showcase all of the wearer. (*Fantasy not included)

Allure 2023:

Allure just dreamed up gorgeous under things to make his heart race, and make her look like a goddess.  Definitely not understated or subtle, everything in this collection is very risqué and sultry, with cut outs, ouverte front and back, and ties that hug the wearer in all the right places. Consumers should wear these pieces when they want to feel and look like a dreamy goddess.