Elle collaborates with Satisfyer

23.04.2019 | Bielefeld, Germany – For the first time ever; Hearst Publishing, the leader in women’s fashion and beauty magazines, chose to partner with Satisfyer to try a new direct marketing approach.

35,000 subscribers were given the chance to opt-in to receive a full-sized product with their April issue of Elle magazine, featuring Taylor Swift on the cover.

Those who jumped on the invitation received a Satisfyer Pro Traveler, priced at $39.95, in a tailor made pink box. The product reads, “The Next Sexual Revolution”.

This unique experience is a novel concept for the receivers of the subscription box and for the givers, Elle and Satisfyer. The first feedback confirmed that this operation was incredibly successful.”