Vanity by JOPEN Receives Makeover
09.09.2014 | Los Angeles, California, USA – Jopen, the global name in luxury pleasure products, receives a gorgeous makeover with stunning new packaging. Styled to appeal to today’s discerning luxury shopper, the new packaging has fresh, modern graphics and is perfect for displaying the award-winning Vanity Collection.
Susan Colvin, President and CEO of Jopen, says, “You are going to absolutely adore the elegant, reimagined Vanity packaging. It has a foil treatment that makes it really pop on the store shelf—you’re going to love stocking the new boxes! The new look is destined to increase sales and reinforce Vanity’s position as one of the premium luxury pleasure product collections on the market.”
The beautifully-styled packaging doubles as a keepsake box with an easy-snap magnetic closure. Additionally, Vanity charging cords—with the exception of the based items—have been converted to USB. This makes it easy and convenient to power up the product anywhere in the world. The USB cords are included with USB-charging Vanity items.
Jackie White, Vice President of Jopen, adds, “Vanity by Jopen is the picture of exuberant sophistication. Sixteen distinct, award-winning shapes and sizes bring a new dimension of chic sophistication, unparalleled power and redefined luxury to the realm of pleasure products.”
Robin Stewart, Brand Manager for Jopen, says, “Talk about fabulous! The Vanity packaging is to-die for. Sturdy yet pretty, it truly captures the personality of the flagship Jopen Collection. The USB charging cords are a fantastic feature for today’s girl on the go!”
Vanity and the must-see new packaging will be displayed at the ILS Show in Las Vegas. For more information and to see other collections from Jopen, please visit www.jopen.com.