11.05.2015 | Almere, the Netherlands – The new Hybrid Lube in the TOYJOY Designer Edition collection is a must-have for any pleasure lover out there. The limited edition water-based lube is an ultimate cross-sale item: as both the product and the packaging compliment the luxurious toys from the TOYJOY Designer Edition range.
The brand new TOYJOY Designer Edition Hybrid Lube is developed exclusively at Scala Playhouse, and is the perfect accessory to any toy collection. It is especially appealing for
consumers who purchase a high-quality, luxurious toy from the TOYJOY Designer Edition collection. The high-quality lube is safe to use with any type of toy, as it’s a water-based solution made of body-safe ingredients.Present the limited edition TOYJOY Designer Edition Hybrid Lube in-store along with the new Hero and Icon; two amazingly versatile couples toys from the same range. The lube is the perfect cross-sale item and allows lovers to add a sexy, slippery touch to their sexual adventures. This affordable drugstore product is only released in a special limited edition. For further information please visit www.scalaplayhouse.com.
30.04.2015 | Almere, the Netherlands – The great-value TOYJOY Manpower range now literally has a magnetic attraction: the new Power Magnetic Penisring will attract any lover with lust, and will make his blood rise with lust! The new Power Magnatic Penisring is a soft and stretchy couples ring with a vibrating bullet. The small magnetic details around the edge of the ring make his blood rise and keep the penis extra hard; ensuring extra stamina, power and pleasure. The design also features a small metal ball, which provides additional stimulation. The innovative ring is a one size fits most and the bullet has 3 vibration speeds and 4 pulsation functions. It is body-safe, waterproof and easy to control with a one touch button.
The Power Magnetic Penisring
is one of the new, exciting additions to the TOYJOY Manpower range. The collection features various types of pleasure providers for men and couples, including stretchy cock rings, soft sleeves, prostate plugs and masturbators. Whether your customers are looking for toys at entry-level or crave more advanced designs to match their experience; they will find it in the TOYJOY Manpower collection. View the new Power Magnetic Penisring, and the other designs from the TOYJOY Manpower assortment, online at Scala Playhouse via www.scalaplayhouse.com.
13.02.2015 | Almere, the Netherlands – The new Yeah I’m Single box by TOYJOY Just For You is designed for lovers who currently don’t have a partner, or who just desire some naughty ‘me-time’. The box comes in a male and female version – both filled with exciting TOYJOY products – and is now available at Scala Playhouse. Doing it yourself has never been so much fun!
The Yeah I’m
Single box for her comes in a glamourous pink color and is filled with exciting pleasure providers. Included are a vibrating egg, a stimulator, rose petals, a quality thong, a water-based lubricant and a powerful vibrator that will blow her mind!The Yeah I’m Single box for him comes in a cool blue color. It includes a masturbator, a vibrating cock ring, stretchy cock rings, an erotic DVD, condoms, a water-based lubricant and a prostate massager that will guarantee him a night of pleasure and self-exploration!
Check out these great new TOYJOY Just For You boxes – and the rest of the quality TOYJOY Just For You range – online at Scala Playhouse via www.scalaplayhouse.com.
04.02.2015 | Almere, The Netherlands – The new BDSM Starter Kit by TOYJOY Just For You makes the perfect gift for a lover that wants to venture into the world of 50 Shades of Grey. With the movie due to be released this Valentine’s Day, we expect these kits to be very popular indeed!
As more and
more couples desire to explore the world of BDSM, this BDSM Starter Kit provides them with everything they need to get started. It contains 7 pieces of BDSM toys that guarantee a night of painfully good pleasure, including an eye mask, a whip, a set of nipple clamps and a naughty mouth gag. It is now ready to order at Scala Playhouse.The BDSM Starter Kit is part of the TOYJOY Just For You collection. The recently re-branded line contains several great (gift) boxes. The various boxes are filled with tantalizing erotic products that will tease your senses and blow your mind! There are boxes for different occasions, starter-kits and advanced versions, and boxes for specific holidays and festivities. Check out the BDSM Starter Kit and the other TOYJOY Just For You boxes at www.scalaplayhouse.com.
17.12.2014 | Almere, The Netherlands – With the release date of the Fifty Shades of Grey movie fast approaching, the public’s curiosity into to world of adult toys is subsequently increasing. For couples who want to discover their own limits and take their love life to the next level Just for You by ToyJoy has the perfect option: the Lovetoy Starter Kit.
Mr. Grey certainly loves his equipment and uses it very effectivity to inflict a delicious mix of pain and pleasure. The Just for You Lovetoy Starter Kit gives your customer the chance to explore their own sexual boundaries and find out which product is their perfect match. The kit offers a great selection in ToyJoy items. It contains naughty handcuffs, a penis sleeve, a vibrating egg, an anal plug and love balls. That’s not all! ToyJoy has also included a cock ring, an eye mask, a tickle feather and a set of nipple clamps to add some extra naughtiness. Mr. Grey would approve!
The Love Starter Kit is part of the Just For You range by ToyJoy. The assortment also includes other great gift boxes for special occasions and special preferences. Besides various tantalizing new products, ToyJoy has undergone a rebranding for an even fresher, younger and more alluring look. Discover the different Just for You gift boxes and the new look of all the other ToyJoy lines: Basics, Funky, Manpower, Classics, Designer Edition, Cute and Caresse online at www.scalaplayhouse.com.
09.05.2014 | Almere, The Netherlands – Erotic Gigant, the large German retail store, sets a great example in how to present the rebranded TOYJOY line. The new, five meter long wall displays the innovated and colorful TOYJOY products. Scala Playhouse is very happy to assist customers in how to present this new look the best way for your store.
Erotic Gigant has created a TOYJOY slatwall of five meters long and more than two meters high with the new accompanying artwork. Erotic Gigant is just one of the many satisfied customers when it comes to the new product packaging. Kai Thielen of Erotic Gigant: “We decided to make the wall when we where on the Scala Fair because it was a very nice eye catcher.”
Scala Playhouse is very happy to see that the rebranded TOYJOY line has been received so well by its customers. Simone van Oosten, marketing department: “We got the first reactions on the Scala Fair and they were very positive, people really like the colorful and the approachable, ‘every day’ design. So it’s even better to see that our customers integrate the new look and feel in their stores and by this introducing TOYJOY to an even larger group of people.”
Ask your sales representative for the slatwall artwork or other free available artwork for your store and webshop
14.04.2014 | Almere, The Netherlands – Scala Playhouse presents the TOYJOY Mega Purple Sex Toy Kit: this kit contains 9 successful items in the most popular toy color of all times; purple. For starting couples who are open to new experiences and prefer diversity. This box contains toys for him and her to use together and alone. Now available at Scala Playhouse!
The Mega Purple Sex Toy Kit contains everything to give pleasure seekers a helping hand. Full of male, female and couple sex toys. This pleasure pack can be used during foreplay and sex to explore every aspect of erotic pleasure. The box includes batteries, so the exploring can start as soon as the box has been opened.
The box contains a smooth vibrator -useable with or without the additional life-shaped sleeve, a dong, a bullet for clitoral stimulation, soft spiked love balls, anal beads, a penis sleeve, a masturbator and a love ring. The TOYJOY Mega Purple Sex Toy Kit answers the continuing market demand for starter toys and items to enjoy together. Go to Scalaplayhouse.com to explore the extensive kit collection.
08.04.2014 | Almere, The Netherlands – TOYJOY’s colorful starters line has two funky additions: the Wave Vibrette and the Splash Bullet. Now available at Scala Playhouse in rebranded jacket.
For those customers who want to give their love life a bit more color. Exciting, practical, easy to use toys in a sparkling range of colors. That’s TOYJOY Funky. Scala Playhouse added two colorful toys to this best-selling range: the Wave Vibrette, a classic slim lined vibrator, and the Splash Bullet, a powerful couple toy.
Due to it’s approachable colorful appearance, slim line and multispeed functions the Wave Vibrette is the perfect vibrator for young starters. This new one comes in five funky colors: pink, violet, blue, purple and orange! The naughty sister, the Splash Bullet, brings that joy dimension to a relationship which is so typical of TOYJOY. When the bullet is inserted, the fun and hot times can start! Also available in the five funky sparkling colors.
TOYJOY Funky is –just like the Classics line- subject to a rebranding process. The new packaging and logo is even more approachable, young and colorful. For more information please go to www.scalaplayhouse.com
21.03.2014 | Almere, The Netherlands – Scala Playhouse launched the new look & feel of TOYJOY Classics during the Scala Fair in March and received very positive responses from the customers on the rebranding. The wide range of products has a more balanced diversity in the different lines. The creative team of Scala Playhouse created fun and unique colorful packages that look like milk boxes.
The goal of the rebranded packages from the TOYJOY Classics line is to have adult toys placed in an everyday package so it is very approachable. The time was right for a refreshment in the adult toy market and that is exactly what the rebranding of TOYJOY does. The boxes turned out to be one of a kind packaging that will stand out in every store.
The new packaging and slatwall stickers in the new style are available now at Scala Playhouse. Contact your sales representative about the new packaging and available POS material.
Above that there are some more news from Scala Playhouse: Geisha erotic body care products are back at Scala Playhouse! These delicately scented products are inspired on the beautiful Japanese Geisha culture and contain only the finest cosmetic-grade ingredients, selected for their aphrodisiac properties.
Entirely in line with the Scala fair theme ‘Discover your senses’, the Geisha products are developed to bring erotic delight to the senses. The line contains enhancement creams, lubricant and massage oils, in which there is to be chosen from four lovely scents. Go for soft with ‘Delight’, a rich oriental fragrance with vanilla and musk. Or take ‘Exquisite’, an aphrodisiac, sensual fusion of flavors. Come back into balance with ‘Harmony’, a delicate and erotic fragrance with Japanese peony. For the dare devils among us there is the ‘Spicy’ variant with Thai pepper.
The fine, Asian characteristics of the Geisha design are definitely an eye-catcher in your (online)shop and are for sure a good addition to your product range. These wellness products also give you great upselling opportunities. Arouse your customers and offer Geisha!
For more information please visit www.scalaplayhouse.com
17.03.2014 | Almere, The Netherlands – On 9 and 10 March Scala Playhouse welcomed visitors to discover their senses during the Scala Fair. The theme was found in every aspect of the fair with games where the visitors could win all kinds of prizes. The winners of these games will be informed personally and the winners will be presented in the May issue of PLAY magazine.
Discover your senses
The theme was easy to find everywhere in the showroom of Scala Playhouse. Visitors could taste all kinds of things like French macaroons at the KissMe booth, Sparkling wine and strawberries at the Mae B booth and energy drinks from Stimul8. In the evening of March 9th there was a party for visitors with cocktails, a salsa band and exotic acts like limbo dancers.
New offers
Scala Playhouse presented new services at the fair like the new drop shipping service and the private label service. Are you interested to start your own web shop very easily without high starter costs or would you like to have your own private label for a toy range or lingerie range? Ask your sales representative at Scala Playhouse for more information.
TOYJOY rebranding
Having the former Scala Fair with the announcement of TOYJOY being under construction, Scala Playhouse was proud to unveil the colorful boxes at the Scala Fair. The responses were overwhelmingly positive! All TOYJOY Classics toys are now presented in a box that looks like a milk carton. The TOYJOY Classics are now available at scalaplayhouse.com
New lines, products and brands
Suppliers from all over the world came to The Netherlands to present their new lines and products at the Scala Fair like We-Vibe with their new POS materials, Pipedream and Calex with new products and Bijoux Indiscrets being introduced at the Scala Fair as a new brand.
Successful fair
Berry Koldewijn: “Like always everyone at Scala Playhouse took a great effort to welcome our guests at the Scala Fair. We had great responses to the way we emphasized our theme, our new offers and we had even more visitors that last time. A great sign in the market for us, because it shows that more and more retailers are interested in the way we work together with our partners and clients.”