24.06.2015 | Huntington Beach, California, USA – Sportsheets has announced that it has brought on a new Head of Business Development. Alanna Calloway comes to Sportsheets with years of experience working with a diverse group of companies including powerhouse brands like American Heart, Pepsi and Kodak. She has also worked for a number of smaller start-up companies like Hair Dreams and Bella Pictures. Most recently, she opened her own Allstate Insurance Company based out of Dallas, TX.
Alanna is a pro marketer that works with businesses to help them grow through social media marketing, brand development and creating new and improved sales strategies. She ran her own consulting firm for many years helping new and established businesses grow and modernize their marketing strategies.
“We are thrilled
to have Alanna as our first Business Development Manager,” claimed Julie Stewart, President of Sportsheets. “Her position here will be very diverse but focus on visiting our customers as well as retail stores in the US and abroad. Her goals with Sportsheets will be to travel and expand our brands to new customers internationally as well as work with our Distribution partners to drive sales with their retail customers.”“I am extremely excited to have Alanna on board with Sportsheets,” added Corrin Brubaker, International Sales Manager for Sportsheets. “Alanna and I worked closely together at Bella Pictures so I know the amazing things she is capable of doing. Her strengths in developing strong relationships with customers and closing sales is a perfect fit for Sportsheets and our goals for expansion. Alanna’s bubbly, energetic personality is wonderful and she is a joy to work with. She will most certainly be a major asset in our goal of Keeping Couples Connected.”
“I feel so fortunate to be joining such a respected company that prides itself on innovation and the design of high quality products,” said Calloway.
16.12.2014 | Huntington Beach, California, USA – With the launch date of Sportsheets International’s new Sexperiments line rapidly approaching, the company is offering a sneak peak at another one of its kits.
The kit includes three of Sportsheets bestselling products that were released 2 years ago coinciding with the 50 Shades phenomenon. According to Sportsheets, “This little kit is a beginner’s or movie goer’s delight. Put yourself in the mood with this collection consisting of The Grey Tie – the sexiest restraint you’ll ever wear to dinner, Masquerade Mask – a mask often reveals the true self and a set of Metal Handcuffs (with keys) – for when a grey tie just won’t do. Perfect for Travel or that weekend getaway.
The Thrillogy Kit is the fourth kit in the Sexperiments Collection which caters to both beginners looking to try fantasy play for the first time to the most novice and experienced users. Other kits that Sexperiments have offered a sneak peek into include the Bling & Sting Kit, The Ties That Bind Kit, The Masked Desires Kit , and the Switch Out Silencer Kit.
“We are extremely excited to offer our customers and the public a sneak peak at the Thrillogy Kit,” claimed Sportsheets President Julie Stewart. “We are anticipating this coming Valentine’s Day season to be our busiest in company history. We have been working tirelessly over the past year to perfect the new Sexperiments collection and to make it a marketable product for anyone looking to explore a new type of sexual lifestyle and we have designed kits that will cater to everyone. They are all beautifully packaged and they all contain amazing quality products which are what have helped build the Sportsheets brands over the last 21 years.”
The entire Sexperiments Collection is currently available for pre-orders and will be ready to ship just in time for the Valentine’s Day Holiday. For more information Sexperiments, you can view all five kits on Sportsheets’ website.
08.12.2014 | Huntington Beach, California, USA – With the official launch of Sportsheets International’s new Sexperiments line fast approaching, Sportsheets is offering a first look on their Ties That Bind kit which is set to start shipping in Mid-December.
The new line from the well-known fetish manufacturer offers five gift boxed kits for everyone from the beginner fetish user to the most experienced. The Ties That Bind kit features Plush Cuffs which are lined with the most comfortable soft fabric. You won’t want to take them off. You’ll want to wear them to bed. The Blackout Blindfold is soft and luscious and is extremely comfortable. Because it is shaped for total darkness, you can open your eyes while wearing the blindfold and will have no make-up smudging or smearing. Extended fantasies welcome as your comfort is never in question with the Ties that Bind kit.
The kit includes the Plush Cuffs with jeweled metal buckles and a lobster claw connector as well as the Black Out Blindfold. The items in the kit are made from the finest materials which Sportsheets is known nickel free metal hardware, and brass. For more information, please visit Sportsheets’ official website.
07.11.2014 | Huntington Beach, California, USA – 2014 has been a fantastic year for Sportsheets International.
With a host of new products introduced this year, including the brand new line Sportsheets Plus which increases the market of women able to use the company’s award winning straps and harnesses to sizes 12-30, the company also added almost 40 new products building to some of their already well established brands including Edge, Sex In The Shower, and Sex and Mischief.
“2014 has been a great year for us,” claimed Sportsheets President Julie Stewart. “Our overall sales have climbed every quarter this year and despite a generally slow summer, our numbers kept climbing. October has been our busiest month in the past 3 years as distributors and retailers are preparing for the Christmas and Valentine’s Day Rush. Even our team has expanded.
We have added more people to our sales force, as well as our manufacturing department to keep up with the tremendous demand. We are very grateful for the support of all of our customers that enable us to continue to keep couples connected which is the premise that our company was started on.”
In addition to the large number of new SKU’s introduced this year, Sportsheets is gearing up to launch their newest, and perhaps most ambitious line yet. The Sexperiments line, which is set to start shipping mid-December. With huge pre-orders already placed for the five custom built kits that will revolutionize and mainstream the BDSM market, Sportsheets predicts that 2015, their 23rd year in business, may be their biggest and busiest year.
A commercial for the new line starring Sportsheets founder Tom Stewart and other members of the Sportsheets team can be seen here. For more information on Sportsheets, please visit their official website.
22.08.2014 | Los Angeles, USA – Multiple award-winning BBW star Kelly Shibari has been named Sportsheets International’s brand ambassador for its new plus size line. Designed for sizes 12 to 30, Sportsheets Plus products feature longer straps, longer and wider supports as well as wider pads, and greater adjustability to assure the perfect, most comfortable fit, with every product handcrafted in the USA.
“I’m honored to have been asked to be Sportsheet’s brand ambassador,” says Kelly. “The company’s heritage as a long-respected manufacturer of quality bedroom accessories, combined with their new foray into creating products for women of size, makes this offer something I am very proud to represent. I’m looking forward to sharing information about Sportsheets Plus with consumers, retailers, and distributors, as well as my fans.”
Shibari’s responsibilities as Sportsheets Plus Brand Ambassador will be to educate retailers, distributors, and sales staff on how best to market the line to consumers, including terminology, and offer suggestions on new products for the line. In addition, she will be contributing to the company’s continuing brand outreach via social media and other forms of public relations online.
“We’re very excited to be working with Kelly,” Sportsheets President Julie Stewart says. “Her intelligence and understanding of our target consumer will help us promote our message that all women should ‘rock their curves’ with confidence.”
Sportsheets introduced the line of plus-size intimate accessories designed to enhance the unique curves of big, beautiful women, Sportsheets Plus, earlier this month. Developed by women for women, the new line offers couples of size a sophisticated series of strap on harnesses, sexual positioning tools, and sex toys, all while maintaining its eye on fashion, form, and function. To view the Sportsheets® Plus catalog, visit http://sportsheets.com/sportsheets-plus-catalog/.
11.08.2014 | Huntington Beach, California, USA – The Sportsheets team introduces its new line of plus-size intimate accessories designed to enhance the unique curves of big, beautiful women. Developed by women for women, this line offers plus-size couples a sophisticated series of strap-ons, sexual positioning tools and sex toys without skimping on fashion, form and function.
More than 55% of women purchase clothing sized 16 or larger and 62% identify as being overweight, yet there’s never before been a stylish and well-constructed line of plus-size adult products. We set to work to create sensual options for every body type with a design and development team comprised completely of women whose No. 1 goal was to give plus-size couples new tools to help them build intimacy and confidence.
Designed for sizes 12 to 30, Sportsheets Plus products features longer straps, longer and wider supports as well as wider pads, and greater adjustability to assure the perfect, most comfortable fit, with every product handcrafted in the U.S. “‘Big Beautiful Women’ is one of the top searches on search engines, and more women not only identify themselves as plus-size, but also embrace it with open minds and hearts,” Sportsheets President Julie Stewart said.
“While society still maintains a negative attitude toward larger women – with fat-shaming and other negative stereotypes – there’s a resurgence of sex-positive celebrations of body image among women of all sizes and shapes. And these are the confident and curious consumers that Sportsheets Plus speaks to.” Sportsheets encourages product feedback and reviews . More information on Sportsheets Plus products can be found at www.sportsheets.com.
07.08.2014 | Pennsauken, New Jersey, USA – To assist retail buyers with product selection for the important fourth quarter, Williams Trading Co. is offering customers a free Fall 2014 Merchandising Pre-Order Guide. Available in digital and print, it showcases particular retail display offers.
Retailers shall pre-plan the 2014 Q4 season and dedicate a space for the explosive bondage category this fall as the expectation of main stream consumer shopping, both in a brick and mortar and the e-commerce channel, is high. During the initial release of the Fifty Shades book, the bondage category increased within the adult channel. Over 100 million copies of the “Fifty Shades of Grey” series of books have been sold in the U.S. According to USA TODAY, the first book in the series, “Fifty Shades of Grey”, became the fastest-selling paperback book ever.
Over 100 million people have viewed the Fifty Shades of Grey movie trailer. With the pending release of the movie, more consumers, particularly mainstreamers, are being exposed to the Fifty Shades phenomenon than ever before. This unique opportunity presents a real prospect for retailers to attract a “main stream” consumer with eye-catching in-store merchandising and dedicated floor space for this category.
“We want our customers to maximize their Q4 sales so we are providing a simple top-seller mix of products with in-store merchandising support and category training.” Scott D., Director Sales & Marketing Williams Trading Co said. “As part of our merchandising mix, we are offering pre-orders on the Official Fifty Shades of Grey Pleasure Collection in (2) pre-pack displays since this line is becoming one of the best-known and most recognized erotic brand in the world.” The official pleasure collection offers high quality yet affordable sex toys and bondage items- developed and approved by author E L James. The pre-packs offer free testers with each display and occupy a small footprint on retailer’s floor for maximum return on investment.
“Pipedream offers a comprehensive Fetish Fantasy wall display program with planograms available in 4’ x 8’, 2’x 8’ and ‘ 8’ x 8’ dimensions. These high end displays feature over 60 of the line’s best sellers, distinctive signage and a complimentary 10” LCD digital video player with a looping Fetish Fantasy commercial. “The Fetish Fantasy wall display with monitor is a must have for Q4 – the entire package and POS is a show-stopper!”, Erin V., Vendor Liaison Williams Trading Co, explains.
Sportsheets is launching a luxury Edge product line and the highly anticipated Sportsheets Plus. Additionally, Sportsheets offers a planogram and pre-order program for the Sex & Mischief product line. “We are especially excited to promote the new Sportsheets Plus product line”, so Rich Pyne VP E-Commerce Sales. “This new line is the first-ever product line of plus size bondage and bedroom accessories developed by women for women. Sportsheets Plus includes sexual positioning tools and strap-ons created to enhance pleasure for women sizes 12 to 30. In conjunction with this launch, Williams Trading Co. is offering a free DVD, “Endless Shades of Grey”, for each $100 wholesale order placed.”
17.07.2014 | 17.07.2014 | Huntington Beach, California, USA – Sportsheets is celebrating another successful ANME Founders Show following a full weekend of constant traffic with the debut of two new product lines. Sales staff worked ‘round the clock showcasing Sportsheets Plus plus-size strap-ons and positioning tools and Edge by Sportsheets leather bondage gear, each with matching retail education and marketing plans to help stores effectively upsell and showcase. The team left with a considerable number of orders, as well as a StorErotica Award for Retail Education Campaign of the Year.
Sportsheets Plus got a lot of attention introducing the first-ever full collection of strap-on harnesses and sexual positioning straps designed with longer straps, longer and wider supports and pads, and greater adjustability to assure the most comfortable fit for couples sized 12 to 30. Made in Huntington Beach, California and packaged with signature gold foil accents and full-color imagery, Sportsheets Plus offers retailers a sophisticated and sexy way to celebrate healthy, satisfying sex for all sizes.
Edge by Sportsheets is a new direction for the company, bringing to market a high-end series of “Cadillac” BDSM gear made of premium black leather reinforced with white stitching and a sexy marketing campaign. Celebrating the Fine Art of Domination, Edge by Sportsheets brought retailers an effective sales campaign to use alongside the company’s three options for fantasy and bondage play, each priced for a specific target market: Sex & Mischief, Sportsheets Premium and now Edge.
“We’re so proud of what we put together for ANME and the results were incredible – customers (both current and brand new!) flocked to see the new lines in person to feel the quality for themselves,” Sportsheets President Julie Stewart said. “We were working so hard we barely had time for lunch, but the effort paid off – we wrote a record number of show orders and the calls keep coming in!” For more information about Sportsheets, please visit www.sportsheets.com .
11.07.2014 | Huntington Beach, California, USA – Sportsheets is proud to welcome Catrina Falbo to the sales team, who is quite experienced in sales, marketing, networking and customer service for more than 20 years.
A new face to the adult industry, Falbo will hold the role of Sales Specialist and assist the growing team and support their work building lasting relationships domestically and in burgeoning markets abroad. She will make her official industry debut at the upcoming ANME.Falbo’s main role will be to help Sportsheets increase its market share across the board with special focus on the manufacturer’s latest releases, which are supposed to follow in the record-breaking footsteps of the company’s Sex In the Shower and Sex & Mischief collections.
Sportsheets Plus, the first-ever line of products made for plus-size couples, and Edge by Sportsheets, an all-leather line of BDSM gear that celebrates the art of domination, will be two debuts this summer. Both come accompanied by marketing support and merchandising information to help inform and educate stores about these two key, yet often underserved, categories.
Falbo and the team will be available to provide detailed instruction and training on both lines – as well as all existing popular lines – to assure every customer has the support and collateral they need to spread the word and inspire sales
“Sales has always been my forte and as an avid fan of Sportsheets products, I jumped at the chance to join the team and support their effort to get these beautifully made intimate items in even more stores around the world,” Falbo said.
“I’m a vivacious go-getter and have been a self-starter since I can remember, which makes me a perfect fit for this role. I’m looking forward to learning the ins and outs of and building strong relationships within this tight-knit industry.”
09.07.2014 | Huntington Beach, California, USA – Sportsheets is set to debut two brand new product collections at the upcoming ANME Founders Show in sunny Burbank, California, and prepared to set a new precedence in two growing product categories.
Sportsheets Plus will take the spotlight as the industry’s first-ever Plus line of sex toys, positioning tools and strap-ons made for big, beautiful couples while Edge by Sportsheets will leave a lasting impression with the Cadillac of leather BDSM gear.
Sportsheets Plus is comprised of quality sexual positioning devices and strap-on harnesses with added features – longer straps, longer and wider supports and pads, and greater adjustability to assure the perfect, most comfortable fit – designed for sizes 12 to 30. With more than 55% of women purchasing clothing sized 16 or larger and 62% identifying as being overweight, Sportsheets Plus recognizes the necessity to provide sexy, sensual options for every body type and reminds consumers and retailers alike that healthy, satisfying sex has no bounds.
“Sportsheets Plus speaks to the confident and sexually curious consumer who identifies as plus size but refuses to accept the negative attitude that often overshadows larger women – and men, too – as sexual beings,” Sportsheets President Julie Stewart said. “There is a burgeoning resurgence of sex-positive celebrations of all shapes and sizes and Sportsheets Plus embraces and honors it with top-of-the-line designs.”
“Each item was tested by women who wear sizes 20-28 and their feedback was excellent,” Stewart said. “Their essential responses and suggestions played an important role in the production process and there are many more item already in the pipeline as a result.”
The Sportsheets team will showcase Sportsheets Plus and Edge by Sportsheets at the ANME Founders Show July 12-14 with a special event promotion for all qualifying customers.