Noir on the streets of London

07.01.2015 | Gloucester/London, UK – Known for brand awareness and retailer support Give Pleasure Products have started distributing Noir sachets on the streets of London. The product and the promotion campaign are aiming for a specific target group.
 

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Noir is a luxury silicone based lube with added skin care ingredients and is the world’s first lube developed and branded for black skin. Give Pleasure Products M.D. Nigel Powell said “General lube sachet sampling is usually a very scattergun approach. With Noir it is different. Our target consumer is easily identifiable due to skin colour. Staff in branded clothing are targeting various areas of London and with over 1 million black people in London alone there’s a multitude of new consumers to engage with and introduce the product to. We’ll soon be doing the same process in Birmingham too.”

 
Noir is available in 100ml bottles for retail. For more information about Give Pleasure Products visit www.givepleasure.co.uk.