EDC Wholesale partners with XR Brands

13.07.2016 | Veendam, The Netherlands – XR Brands found a new European partner by teaming up with EDC Wholesale and bringing their collections to the Dutch company. EDC already offered selected items from the BDSM brand, but will now carry full line of the current collection and the collections that are yet to roll out.

Lynda Mort (Director of Strategy) and Nicole Braniff (Sales representative) from XR Brands trav-eled to Holland to meet with Eric Idema (CEO and founder) and Andre Visser (International Sales Director) and their team to discuss the details for the new collaboration. “We could not have come up with a better partnership”, said Lynda.”There is a lot of excitement about this collaboration on both ends. The vision for the company and the products are the same. We are a young brand in the European market and EDC is new at the wholesale business, we are both looking for a great partner and I feel like we have made a perfect match with this collaboration. The passion that the EDC team has for their company and products is one of the great things about EDC. We are looking for-ward to working with the EDC team on a day to day base to get the full lines across Europe.”

Nicole and Andre are planning a European tour to visit costumers and to help them understand eve-rything they need to know about the brand and products and also the lifestyle. Nicole has an exten-sive background and experience with the products as she started her career at XR Brands by styling the products for the photoshoots. “Nicole’s knowledge and passion for the brand is very unique and she is the best person to introduce the products to our costumer, as she knows so much about every single product”, said Andre. “I am very excited to visit costumers together with Nicole, as we both share the same passion for our jobs”.

XR Brands is the first brand that EDC offers full line. Eric Idema and Andre Visser and their team are determined to expand their assortment with other popular brands as well. Soon the company will relocate to new premises, which offers space to a more comprehensive assortment and a reinforced logistic department.