XR Brands hosted discount promo in honor of ‘Tom of Finland’

10.05.2017 | Huntington Beach, California, USA – XR Brands was celebrating the U.S. film debut of the hugely anticipated “Tom of Finland” biopic with a 10% product promotion for its award-winning Tom of Finland Pleasure Tools.

Until April 30, XR Brands customers could use 10% of their Tom of Finland order to stock up on these Tom of Finland products: Night Stick and Hammer Vibe, Rawhide leather-scented lube, master lock and key, and the Steel Cock Ring with Anal Ball. These four top-selling SKUs were available in this special promo to honor the showing of “Tom of Finland” at the annual Tribeca Film Festival on April 23 in New York City.

“Tom of Finland Pleasure Tools set a precedent and turned iconic pieces of art into physical forms that fans could enjoy in the flesh, and it was an honor to create this special brand with the Tom of Finland Foundation,” XR Brands Director of Sales and Marketing Rebecca Weinberg said. “Tom of Finland Pleasure Tools is a perfect complement to Tom of Finland’s legacy; never before has a body of artwork been transformed into such a physically and visually stimulating series and we’re so excited to see his life portrayed on the big screen.”

From design to packaging, every element of the Tom of Finland Pleasure Tools line was made to reflect the artist’s aesthetic while giving fans tangible pieces of erotic art. Like Tom of Finland’s illustrations, the products and their artful packaging are playful and cheeky while maintaining the artist’s hyper-masculine and artistic look with its packaging, sales tools, and merchandising displays.

“Tom and his work have always been appreciated by his fans in backrooms and bedrooms, and he is also treasured on the brightly-lit walls of museums and the bookshelves of university libraries,” said Durk Dehner, president and co-founder of the Tom of Finland Foundation. “Now, with this feature film, Tom’s messages of equality and freedom are being shared with even wider audiences. Everybody loves Tom and he gives full freedom to our sexual fantasies. People want what he represents as part of their lives – their whole, complete lives – night and day.”

“Tom of Finland” is slated for a U.S. film release in the fall, and while buzz builds for the film’s festival debut, XR Brands is supporting national recognition among its vast customer base.

Tom of Finland Pleasure Tools is a historic line of erotic products inspired by the artist and his iconic depictions of virile, hyper-masculine men. This line of sex toys, tools and accessories lets fans bring their favorite Tom of Finland fantasies to life with lubricants, collars and cuffs, anal toys and other tools inspired by some of the artist’s most famous drawings and paintings.

Find more information about Tom of Finland Pleasure Tools at www.xrbrands.com.