XR Brands debuts Savvy line
05.02.2014 | Huntington Beach, California – XR Brands is proud to introduce the Savvy line of massagers, kits and intimate accessories designed with and recommended by AASECT-certified sexuality educator and published author Dr. Yvonne K. Fulbright, PhD, MSEd. This fully merchandised collection artfully matches intimate pleasure with intimate wellness, offering a solution for every shopper – because everyone deserves sexual, Savvy satisfaction.
The XR Brands team tapped Dr. Fulbright, known for her work in the human sexuality and sex education fields, to bring an important perspective to the product development process and create easy-to-use shapes that provide both health and pleasure benefits. Whether to maintain prostate health, strengthen the pelvic wall, improve erectile dysfunction, or enhance intimacy between partners, Savvy recognizes consumers’ unique and diverse needs – and is value priced to universal accessibility.
“Our initial desire was to create a doctor-developed, doctor-recommended product line unlike anything else on the market today, and the first step was to collaborate with a respected and forward-thinking educator like Dr. Fulbright,” XR Brands General Manager Randy Alvstad said. “After a few development meetings we knew we had something special on our hands, and the result is a fully branded line that meets the needs of both our customers and their shoppers.”
Savvy provides retailers with a discreetly packaged, professionally merchandised line of basic essentials that can be displayed outside of the traditional sex toy section. Featuring interactive packaging inspired by the mainstream personal care category, Savvy acts as a creative transitional line for stores’ softer lingerie and lifestyle sections – or for stores looking to branch into pleasure products for the first time.
Each product is tastefully concealed by a magnetized flap that concisely outlines its features and health benefits with helpful commentary from Dr. Fulbright. Shoppers can lift the flap to learn more and view the product through a see-through “window” and simply close the flap to maintain a sense of discretion.
“A lot of thought and consideration went into the packaging concept and we really nailed it,” XR Brands Brand Manager Michael Merrill said. “Savvy has a clean and modern look that blends the educational aspect with the line’s sensual shapes and invites shoppers of all experience levels to pick up the box and see what’s inside. And Dr. Fulbright’s photo is featured on every package with a genuine and informative recommendation, and that, combined with Savvy’s affordable price points, helps secure the sale.”