Williams Trading Co. Gears Up Retailers’ Q4 Sales

07.08.2014 | Pennsauken, New Jersey, USA – To assist retail buyers with product selection for the important fourth quarter, Williams Trading Co. is offering customers a free Fall 2014 Merchandising Pre-Order Guide. Available in digital and print, it showcases particular retail display offers.

Retailers shall pre-plan the 2014 Q4 season and dedicate a space for the explosive bondage category this fall as the expectation of main stream consumer shopping, both in a brick and mortar and the e-commerce channel, is high. During the initial release of the Fifty Shades book, the bondage category increased within the adult channel. Over 100 million copies of the “Fifty Shades of Grey” series of books have been sold in the U.S. According to USA TODAY, the first book in the series, “Fifty Shades of Grey”, became the fastest-selling paperback book ever.
Over 100 million people have viewed the Fifty Shades of Grey movie trailer. With the pending release of the movie, more consumers, particularly mainstreamers, are being exposed to the Fifty Shades phenomenon than ever before. This unique opportunity presents a real prospect for retailers to attract a “main stream” consumer with eye-catching in-store merchandising and dedicated floor space for this category.
“We want our customers to maximize their Q4 sales so we are providing a simple top-seller mix of products with in-store merchandising support and category training.” Scott D., Director Sales & Marketing Williams Trading Co said. “As part of our merchandising mix, we are offering pre-orders on the Official Fifty Shades of Grey Pleasure Collection in (2) pre-pack displays since this line is becoming one of the best-known and most recognized erotic brand in the world.” The official pleasure collection offers high quality yet affordable sex toys and bondage items- developed and approved by author E L James. The pre-packs offer free testers with each display and occupy a small footprint on retailer’s floor for maximum return on investment.
“Pipedream offers a comprehensive Fetish Fantasy wall display program with planograms available in 4’ x 8’, 2’x 8’ and ‘ 8’ x 8’ dimensions. These high end displays feature over 60 of the line’s best sellers, distinctive signage and a complimentary 10” LCD digital video player with a looping Fetish Fantasy commercial. “The Fetish Fantasy wall display with monitor is a must have for Q4 – the entire package and POS is a show-stopper!”, Erin V., Vendor Liaison Williams Trading Co, explains.
Sportsheets is launching a luxury Edge product line and the highly anticipated Sportsheets Plus. Additionally, Sportsheets offers a planogram and pre-order program for the Sex & Mischief product line. “We are especially excited to promote the new Sportsheets Plus product line”, so Rich Pyne VP E-Commerce Sales. “This new line is the first-ever product line of plus size bondage and bedroom accessories developed by women for women. Sportsheets Plus includes sexual positioning tools and strap-ons created to enhance pleasure for women sizes 12 to 30. In conjunction with this launch, Williams Trading Co. is offering a free DVD, “Endless Shades of Grey”, for each $100 wholesale order placed.”