Time to watch yellow at eroFame 2016


12.10.2016 | Wasserbillig, Luxembourg – This year, eroFame visitors were able to view everything through yellow-tinted glasses – just as Alexander Giebel, CEO and founder of the pjur group, does on a daily basis. With new products, new PoS materials and a booth right in the center of the event, this year’s eroFame was once again a complete success for pjur which was crowned by a Sign Award as Best Lube Company of the Year and two Ean Awards for Best Branding and Best Product Line – Category Consumable – pjur Man. Above all, the new pjur Man Xtend Cream, pjur Man Steel Gel and pjur superhero Strong performance spray products launched a few months ago drew many retailers to the yellow booth. “With these new products, we are orienting ourselves towards a male target group. It was once again time to focus our interest on those who are in search of an extra dose of manliness. And the reaction to our new products proved us right. The new products were very well received by all”, says Alexander Giebel, CEO and founder of the pjur group.

In addition, the layouts for the tried and tested formulations of pjur Woman Toy Clean and pjur Woman Toy Lube were reviewed, and they are now targeted towards men as well as women under the new names pjur Toy Clean and pjur Toy Lube. The pjur group also presented its reviewed display line. The new counter, slat wall and floor displays were very popular and many orders were received at the booth.

Last year gold bars were raffled for pjur’s 20-year anniversary, and this year visitors were once again able to take part in a raffle with great prizes. On Wednesday and Thursday, brand-new Apple Watches with chic, pjur yellow wristbands were raffled off. This year’s lucky winners were Elizabeth Vela Moreno from Grutinet S. L. and Matthias Müller from the eroFame organizational team. Both were delighted and grateful for the great prize.

Espressos, coffees and chocolate were once again available for visitors at the traditional pjur Bar in 2016. Many retailers used the bar to taerofame-pjur-boothke a brief time-out from the hustle and bustle of the trade fair – to the delight of the pjur group.

The entire pjur Sales Team, part of the Marketing Department and of course the Managing Director of the pjur group traveled to the trade fair. Partners from Asia, Russia and Australia also found their way to the pjur booth. “As in previous years, the feedback from customers was outstanding. eroFame is the most important b2b erotic sector trade fair in the world, which means it is crucial for us. And this makes it even sweeter that it was once again a success. Thanks for the great show and for the three amazing awards”, says Alexander Giebel. More information about pjur can be found at www.pjurlove.com.