The world’s first vibrating lube

Los Angeles – The Screaming O has joined forces with ID Lubricant to create the world’s first vibrating lubricant using exclusive liquivibrotic technology that transmits subtle vibration through its unique molecular structure. This patented scientific breakthrough was developed during a year-long collaboration between the two companies and is slated to be the industry’s most significant innovation since stretchy silicone.

This revolutionary lubricant is available only in a water-based formula, as its hydrogen-based oxidization allows for the liquivibrotic stimulation to transfer smoothly to the user. A silicone-based version currently is being reformulated to accommodate its slick consistency, and once their joint laboratory finalizes the formulation the two companies are expected to be considered for the Nobel Prize in Chemistry.

“We wanted to find a way to combine the pleasure of a vibrator with the smooth glide of a quality lubricant to create a one-of-a-kind sex enhancer that would blow everyone’s minds,” The Screaming O President Justin Ross said. “We teamed with ID Lubricant because they have the most advanced lab facility in town and a premium product and together we created a breakthrough that no one else thought possible.”

And ID Lubricant’s Gregg Haskell is especially proud of what he and his team helped accomplish and looks forward to the worldwide acclaim that will come along with the debut of this ground-breaking vibrating lubricant.

“ID Lubricant is honored to be a part of this exciting development and it was a pleasure to work with The Screaming O and our joint team of rocket scientists,” Haskell said. “Together we were able to incorporate the power of vibration into liquid form and made a technological discovery that even Bill Gates would envy!”

The Screaming O and ID Lubricant will debut the game-changing lube at the upcoming International Lingerie Show in Las Vegas pending approval of the product’s proposed brand name, which currently is in the midst of legal deliberation.

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The Screaming O® is the top-selling, award-winning, best-reviewed adult novelty company behind some of the most popular and innovative adult toys on the market and has successfully enhanced couples’ romantic and intimate relationships since 2005.

The Screaming O’s flagship product, the Screaming O Vibrating Ring, was named “Best Product of 2008” Women’s Health Magazine, and the Big O vibrating erection band was named “Top Pick” by renowned sex educator Dr. Sue Johanson, host of the Oxygen network’s popular “Talk Sex With Sue.”

In addition to its award-winning product lineup, The Screaming O itself has received countless accolades within the industry for its high-quality production standards, innovative design and honorable business practices. Most recently The Screaming O won the 2013 “Discreet Pleasure Product Line of the Year” award by XBIZ for The Studio Collection, “Innovator of the Year” at the 2012 EAN Erotixxx Awards, an “O” Award from AVN for “Marketing Campaign of the Year” for The Studio Collection®, and “Best Female Product” for The Studio Collection Mascara Vibe from the 2012 Erotic Trade Only Awards.