TENGA and RAY CHU Unveil Groundbreaking Collaboration at London Fashion Week
29.09.2025 | London, UK – TENGA, one of the world’s leading sexual wellness brands, and Taiwanese designer RAY CHU officially debuted their collaboration at London Fashion Week on September 20th at the Bishopsgate Institute. The collaboration was showcased as part of the RAY CHU SS26 collection, receiving significant acclaim from attendees.
The catwalk show featured a total of 65 bespoke items, with 8 pieces blending RAY CHU’s distinctive deconstructed designs with TENGA’s iconic aesthetic. Among the highlights was a stunning TENGA CUP structured dress, adorned with 7800 Swarovski crystals — taking over 300 hours to hotfix — the masterpiece of the collection, that captivated the audience. The fusion of bold fashion and sexual wellness products aims to challenge traditional perceptions and elevate the conversation around pleasure and self-expression.
Artist collaborations are a key pillar for TENGA’s brand messaging, with the company’s TxA (TENGA by ARTIST) program serving as a testament to its commitment to bridging art and sexual wellness. This collaboration with Ray Chu is a major step in TENGA’s mission to change the narrative around pleasure and to position TENGA products not as a taboo, but as an essential part of a healthy, fulfilling life.
The event welcomed over 300 guests, including notable celebrities such as Tiara Skye, Paige Three, Hu Bing, Shin, and Rosa Cecilia. The audience reaction to the collaboration was overwhelmingly positive, with applause, guests taking photos and videos, and many expressing how creative and impressive they found RAY CHU’s clothing line.
Following the show, an exclusive after-party was held at The Shoreditch Bar, featuring a “Spill the T” (TENGA) Signature Cocktail, as well as a DJ set. Guests enjoyed the festive atmosphere and the opportunity to celebrate the successful collaboration. A guest confessed: “I am amazed at how RAY CHU has been able to translate TENGA spirit into his creations, and the wonderful work and efforts put into the TENGA dress”.
The TENGA x RAY CHU collaboration clothes line is planned for release in early 2026. The specific items to be available for purchase will be announced in the near future.
RAY CHU, after the event, confessed: “Being my first catwalk, I felt truly honoured to have TENGA as part of it. To me, this collaboration made perfect sense. I put a lot of thought into choosing the venue and designing the show’s atmosphere. The Bishopsgate Institute holds deep meaning, it houses the UK’s largest LGBTQIA+ archive and provides public access to resources on sexuality. It was the perfect setting to celebrate both fashion and inclusivity. I am so excited for what is to come next with TENGA, and cannot wait to share it with the public!”
Rika Adachi, Head of Communications at TENGA, says: “We are incredibly proud to see our vision of open and positive sexuality brought to life on the global stage of London Fashion Week. This collaboration with Ray Chu is more than just a fashion statement; it’s a testament to our belief that pleasure and self-expression are fundamental to a joyful life. By integrating the worlds of art and fashion, we are taking another bold step in our mission to destigmatize pleasure and celebrate a more inclusive and body-positive culture.”
