STOREROTICA and Sign Magazine resume partnership in content trade


04.04.2016 |Clearwater, Florida, USA / Delmenhorst, Germany The two leading adult B2B journals come together to crosspromote industry vendors from around the globe. Looking to help unify the dealings in the adult retail industry from around the world, STOREROTICA (SE) Magazine has entered into a strategic partnership with Europe’s Sign Magazine. Seen as an editorial cooperation, this alliance is designed to deliver industry news from across the Atlantic, including bimonthly updates on international vendors, industry conventions and more news applicable to brick-and-mortar retailers. With each exchange, both publications will publish articles in their printed and online issues whence available.

“We are very happy about the resumed cooperation with STOREROTICA Magazine, and think that this is another unique opportunity to give readers of Sign Magazine a better understanding of the American market, and conversely users of STOREROTICA a better understanding of the European market,” says Patrick Mallaise, Director of Sales and Marketing for Sign. “We are confident that this will be a win-win-situation for both magazines. We are going to use this space to write something about Europe-based companies, as well as their products and other exciting developments.”

For 15 years, Sign Magazine has extended to 10.000 wholesalers and retailers within Europe every month with their two publications, Sign Germany, and Sign Europe, covering almost 99% of the European market. Sign Germany is published in the German language and is sent to professionals in Germany, Austria and Switzerland, whereas Sign Europe is published in English and delivered to another five thousand wholesalers and retailers in over 30 countries.

Since 2006, STOREROTICA Magazine (formerly Teeze Magazine and Adult Store Buyer) has been North America’s leading business-to-business adult industry trade journal, geared toward erotic retail store owners and buyers, with a subscription base of over six thousand manufacturers, distributors and adult retail professionals.

“This accord with Sign broadens the appeal of STOREROTICA to our advertising partners, but also expands the scope of this industry to our readership,” says SE’s PR Manager Kristofer Kay. “Today, the adult industry is truly a global community and will only continue to grow. As a publication, it’s crucial for us cover as much professional ground as we can. Working again with Patrick and his team will help us achieve that goal while strengthening those familiar brands that continue to support us.”

The shared editorial section, dubbed “Internationally Speaking,” first appeared in 2014 and resumed in STOREROTICA’s February 2016 issue. It will carry on as such within both publications going forward. Those international vendors wanting the digital issue of STOREROTICA and its weekly newsletter please email Kristofer Kay at For more information, please visit either or