Standard Innovation acquires Laid

28.05.2015 | Ottawa, Ontario, Canada — Standard Innovation just announced the acquisition of Laid AS, the Norwegian designer and manufacturer of the Laid brand sex toys.

Laid creates sensually refined toys of high quality for men, women and couples, using body-safe, reliable materials and responsible manufacturing and packaging. “Laid’s well-designed, premium-quality products perfectly compliment the We-Vibe brand,” said Frank Ferrari, president of Standard Innovation.
“Laid co-founders, Line Andersen and Karianne Ellekrans, have built a strong foundation for the brand and have an excellent reputation in the industry. I am incredibly pleased to have them join the Standard Innovation team.” Laid products, including penis rings, dildos and vibrators made of silicone and stone are available to distribution partners beginning June 3, 2015. The full product line can be viewed at