ST Rubber successful with brands from ElectricDistro
05.08.2015 | New York, New York, USA – For more than a decade, ST Rubber has been Germany’s exclusive distributor of Electric’s portfolio of lingerie and pleasure product brands. As Europe’s veteran erotic wholesaler for 30 years, ST Rubber is a trusted supplier of a huge range of erotic products for every type of play. Electric is proud to be among those brands offered to ST Rubber’s clientele. The two companies first joined forces several years ago.
“We were searching for a good range of inexpensive lingerie that offered good quality so we began with a wide range of Electric Lingerie designs and recognized that our customers love the good balance of price and quality,” ST Rubber co-founder Werner Tiburtius said.
According to Tiburtius, it’s the quality and price of these items that have allowed Electric’s wide selection of products to become the most popular brands on the market. Exclusively distributed in Germany by ST Rubber, the company says the partnerships has been a success on all levels.
“It was a good decision for us to sell these items and through all these years we have established a partnership and also a friendship,” Tiburtius said.
Tiburtius says he’s seen Electric’s brand grow and evolve through the years. Thanks to prominent placement in its main catalog and plenty of exposure of ad campaigns in industry publications, ST Rubber has succeeded alongside Electric through the years.
“Over the years we have seen the launch of a lot of other successful ranges from Electric — including Blue Line for Men, Lux Fetish BDSM items, Ann Devine lingerie and Hustler lingerie and toys,” Tiburtius said, noting that the bestsellers in Germany include Blue Line men’s lingerie, Lux Fetish items, Ann Devine lingerie and Hustler lingerie and toys.
“Electric’s lingerie lines works better than other lines on the market because of the wonderful packaging and the price/quality balance,” Tiburtius said.
ElectricDistro.com is grateful for the support and ongoing partnership with the industry’s leading European distributor ST Rubber. We look forward to several more decades in business together.
For more information, and to place an order for Electric products through ST Rubber, visit www.st-rubber.de.