Sportsheets Signs Distribution Deal with Saint Sual, Expands Presence in Spanish Market
06.05.2025 | Huntington Beach, CA – In a major step forward for international growth, Sportsheets is thrilled to announce a new distribution partnership with Saint Sual, a premier adult toy distributor based in Spain. This deal marks a significant milestone in Sportsheets’ expansion strategy and opens the door to broader visibility and access for retailers and consumers across Spain and Portugal.
As part of the partnership, Sportsheets will be featured at Saint Sual’s booth at the upcoming EroSpain show, offering attendees a firsthand look at some of the brand’s best-selling collections, innovative product designs, and its latest launches.
“In a turbulent and ever-evolving global market, this deal represents the kind of strategic progress we’re most proud of—trusted partners, shared values, and a real commitment to growth,” said Kelly Sofferman, EVP of Sportsheets. “We’re excited to work with Saint Sual to bring our mission of fearless intimacy and meaningful connection to even more people.”
The deal was championed and closed by Sylvia Lopez, Sportsheets’ Regional Sales Manager, who noted the strong alignment between the two companies. “Saint Sual has built an incredible reputation in the industry, and their team truly understands the importance of education, quality, and customer connection,” said Lopez. “I’m excited to see what we’ll achieve together.”
This announcement follows a year of global expansion for Sportsheets, including multiple international activations and key new partnerships. With Saint Sual now joining the brand’s roster of strategic distributors, the future is bright for its presence in the Iberian market.
About Sportsheets
Sportsheets has been helping partners explore their intimacy for over 30 years, offering high-quality, accessible products designed to enhance connection and inspire fearless play. With a commitment to thoughtful design, inclusive innovation, and global reach, Sportsheets continues to lead the soft bondage and pleasure product space.
About Saint Sual
Founded in 2008 and headquartered in Madrid, Saint Sual Mayorista Erótico is a trusted name in adult product distribution across Spain and Portugal. With a curated selection of sensual cosmetics, pleasure products, and intimate accessories, the company partners with some of the industry’s most respected global brands.
