Sportsheets maintains European expansion with Orion distribution deal

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Huntington Beach, California  – Sportsheets is maintaining momentum with its European brand expansion following the inking of German distributor Orion to carry the Sex&Mischief brand. This international distribution deal is Sportsheets’ latest endeavor to position its popular S&M and soft bondage accessories to be No. 1 in the European retail market.

Sportsheets has equipped Orion with top-sellers from the award-winning Sex&Mischief collection and, together with Orion, will launch a three-month ad campaign featuring Sex&Mischief worldwide. 

“We’re so excited to be working with Orion, one of the most respected and reliable adult wholesalers in Europe,” Sportsheets President Julie Stewart said. “The Orion team has one of the most efficient purchasing departments in the industry and keeps in constant contact with customers using newsletters, flyers and trade show events to spread the word. We look forward to working together to help make the Sportsheets brand a household name in more and more countries around the world!”

The 30-year European wholesaler will also help manage ongoing supply and demand for these modern, sophisticated and affordable bondage-inspired accessories with timely service, fast delivery, and up-to-date inventory.

“This is very exciting for us here,” Orion Wholesale Manager Sven Jacobsen said. “We are very happy to have Sex&Mischief in our wholesale assortment and we look forward to showing this wonderful range of products in our eroFame stand in October.”

Orion will showcase the Sex&Mischief collection at the upcoming eroFame trade show Oct. 9-11 in Hanover, Germany. To pre-book a meeting, please email your Sportsheets representative or sales@sportsheets.com.