SHOTS Europe Launches Powder LUBE: Pleasure without Limits

09.05.2025 | Beneden-Leeuwen, The Netherlands – SHOTS Europe is making waves again in the sexual health and wellness industry with its latest product launches under the brands Fist It and PharmQuests. As one of the leaders in this market, SHOTS is committed to providing innovative solutions that cater to diverse consumer needs. With a strong focus on quality and performance, these new offerings are set to redefine user experiences and enhance pleasure for all.

Fist It and PharmQuests are designed for a bold and adventurous audience. Their products appeal to those who are open to exploring new sensations, with a particular emphasis on anal play, which is quickly becoming the new norm in sexual experiences – Anal is the new vaginal! While these brands have gained popularity among the LGBTQ+ community, their reach extends far beyond, attracting a diverse clientele that includes women, sexually active folks who always pack their toys and travel enthusiasts. This inclusive approach ensures that everyone can find something that resonates with their personal preferences.

Powder Lube

In a cheeky chat with Joris Ingelse, Head of PharmQuests, we dive into the standout features of their game-changing Powder Lube. Joris emphasizes that PharmQuests products meet the latest standards, thanks to the research and development within his team. “With a high-performance formula free from harsh or unnecessary additives, users can enjoy a body-safe and gentle experience,” Joris explains. Test users have raved about the excellent usability and satisfaction, proving the brand’s commitment to quality is no joke. What sets Powder Lube apart? Its customizable mixing ratio! This allows users to tailor their experience to their individual preferences, enhancing enjoyment like never before. Among the standout products are a versatile powder for creating custom lubricants and a sleek travel-friendly bottle. The Powder Lube is available in sizes of 8.01 oz (230 g) and 16.2 oz (460 g), as well as a convenient test package containing 30 g in a 300 ml jar. This allows users to mix their desired consistency, whether they prefer a thin fluid or a thicker gel. Additionally, the black 17 fl oz (500 ml) sleek Travel Bottle is phthalate-free, making it a perfect companion for those on the go, ensuring that pleasure is always within reach. SHOTS Europe is also offering an unlimited number of free testers, encouraging consumers and retailers to experience the quality firsthand.

Benefits for Resellers

The innovative products offered by SHOTS present substantial opportunities for cross-selling and upselling, which can lead to increased revenue. As consumer acceptance of anal play grows and the focus on self-care intensifies, the demand for these products is rapidly rising. The shift towards online shopping further enhances the potential for retailers, creating a lucrative environment for sales. Hein Schouten, CEO of SHOTS Europe, highlights the strong brand loyalty that SHOTS has developed, particularly with its Fist It and PharmQuests lines, as well as the exceptional service provided to partners.