Seven out of ten women have taken a selfie in their lingerie

21.11.2016 | Bath, UK – Women’s confidence in themselves have never been higher, according to new research by sex toy retailer Lovehoney.

Almost 30% of respondents stated that they do not aspire look like celebrities in their undies, rather, they want to look like themselves. And 70% state that they buy sexy lingerie to make themselves feel fabulous, rather than anyone else.

More and more of us are going public with our sexy shots by sharing online on public forums such as instagram – just over one in ten (11%) have posted a raunchy snap somewhere on the internet. When it comes to taking a sexy selfie, we’re doing it for ourselves – over a quarter (27%) are taking sexy snaps for their own personal satisfaction.

Though this surge in self love does not mean partners have been left out in the cold. Seven out of ten women have taken a sexy selfie in their lingerie for their partner, showing an increasing body confidence amongst the British public. And it’s married couples that are leading the way – 63% have shared sexy lingerie snaps to get their other halves hot under the collar.

The results were revealed in a new survey of 1,000 people by sex toy retailer Lovehoney for the launch of its new Seduce Me lingerie collection.

Lovehoney Lingerie designer Heather Mercer said: “It great to see so many women using lingerie not only to spice up their sex lives – but also to make themselves look and feel amazing.”

Award-winning Lovehoney Lingerie is one of the UK’s fast-growing lingerie labels with sales up more than 40% in the last year. The new Seduce Me range is their biggest yet.