Scala Playhouse: Rebranded ToyJoy and return of Geisha products

21.03.2014 | Almere, The Netherlands – Scala Playhouse launched the new look & feel of TOYJOY Classics during the Scala Fair in March and received very positive responses from the customers on the rebranding. The wide range of products has a more balanced diversity in the different lines. The creative team of Scala Playhouse created fun and unique colorful packages that look like milk boxes.



2014-03-14 TOYJOY PowerPlayThe goal of the rebranded packages from the TOYJOY Classics line is to have adult toys placed in an everyday package so it is very approachable. The time was right for a refreshment in the adult toy market and that is exactly what the rebranding of TOYJOY does. The boxes turned out to be one of a kind packaging that will stand out in every store.


The new packaging and slatwall stickers in the new style are available now at Scala Playhouse. Contact your sales representative about the new packaging and available POS material.


Above that there are some more news from Scala Playhouse: Geisha erotic body care products are back at Scala Playhouse! These delicately scented products are inspired on the beautiful Japanese Geisha culture and contain only the finest cosmetic-grade ingredients, selected for their aphrodisiac properties.


2014-03-20 GeishaEntirely in line with the Scala fair theme ‘Discover your senses’, the Geisha products are developed to bring erotic delight to the senses. The line contains enhancement creams, lubricant and massage oils, in which there is to be chosen from four lovely scents. Go for soft with ‘Delight’, a rich oriental fragrance with vanilla and musk. Or take ‘Exquisite’, an aphrodisiac, sensual fusion of flavors. Come back into balance with ‘Harmony’, a delicate and erotic fragrance with Japanese peony. For the dare devils among us there is the ‘Spicy’ variant with Thai pepper.


The fine, Asian characteristics of the Geisha design are definitely an eye-catcher in your (online)shop and are for sure a good addition to your product range. These wellness products also give you great upselling opportunities. Arouse your customers and offer Geisha!


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