Rock Candy Toys President and Creator Keith Caggiano Announces Sale of Company Shares
14.01.2019 | Orlando, Florida – Rock Candy Toys has announced that Keith Caggiano, creative founder and President, is transitioning ownership to Rock Candy CEO, adult industry veteran and hall of fame inductee David Joseph.
The acclaimed line of sweet treat-inspired pleasure products debuted in January of 2018, and captivated the adult industry with its undeniably energetic presence. Rock Candy Toys was founded in mid-2017 during a casual conversation when Joseph explained his plans to expand into the novelty business with his male pleasure products company, Bedroom Products. Caggiano shared details of the project he had been developing, titled ‘Rock Candy’, and the rest is now sweet history.
The Rock Candy team set out to conceptualize an artfully curated line of candy-themed sex toys, with a strategy that delved beyond bold color combinations and unique design features. The underlying principle of Rock Candy was rooted in consumer psychology, and the power of facilitating a remarkable retail experience. “We set out to design a distinctive line of toys that consumers would innately respond to; and one that retailers would be excited to showcase,” said Caggiano. “We wanted to deliver something remarkable for retailers and their customers.”
Rock Candy established itself as a frontrunner in the adult novelty retail market in January of 2017, marking its debut with full page teaser ads and vibrant trade show booth displays. Caggiano’s intentionally bold approach immediately secured distribution partnerships around the globe. Currently, Rock Candy is currently up for 9 industry award nominations this month, with a total of 11 to-date, including Pleasure Products Company of the Year, Excellence in Product Packaging, and Marketing Campaign of the Year for its famed “Wonka’s Willie” retail launch party.
Caggiano plans to focus on other brand-building projects, including the expansion of his lines Rock On® and and Rock Life® recreational enhancement now expanding into sex, drugs and rock & roll with adult products, cannabis and music for both the adult and mainstream markets under new promotional company Vinyl Records LLC.
“David is an absolute gentleman, both as a person and a business partner. It has been a true pleasure to work alongside him,” explained Caggiano. “David has a big-picture, visionary mindset. Additionally, the talent-packed Rock Candy staff will continue to produce one of the most exciting lines in adult retail.”
Joseph states, “we appreciate Keith’s contributions to Rock Candy, and we are excited to watch the next evolution of the brand unfold.”
“I welcome the opportunity to continue to nurture my cherished industry relationships and foster new ones in the adult novelty arena, which is still new and exciting to me,” he continued.
“We are stepping into 2019 with a high level of energy and laser-sharp focus on our sales and marketing initiatives; committed to supporting the direct needs of our retail and distributor partners. Our ability to retain and facilitate happy, repeat consumers for Bedroom Products, Red Light District, Rock Candy, and US Arcades is our number one priority.”