Pjur on the red carpet at AIDS Gala Cologne
09.07.2014 | Wasserbillig Luxemburg / Cologne, Germany – The 23rd Cologne AIDS Gala at the Maritim Hotel was an evening full of colorful surprises. At the end, a record donation of 204.000 euros was raised on behalf of the Cologne aids charity company Aidshilfe Köln. Despite the ongoing Soccer World Cup, many prominent citizens came to walk across the red carpet, and were surprised with pretty little yellow bags containing lubricant samples and condoms from pjur.
Whether VIP or not, every visitor received the products with a grin. “I love pjur, that’s a cool PR campaign”, “One can always use a good lubricant” or “With a start like this, the evening must be good” were some of the spontaneous reactions from the guests. Among others, Drag Queen Tatjana Taft was particularly enthusiastic, garnering a lot of attention with her gigantic mane and extravagant mermaid costume. The singer and cabaret artist Kay Ray, actor Jo Weil, an entire delegation from the German Social Democratic Party (SPD) Cologne and the two moderators Katty Salié and Nina Fiva Sonnenberg were glad to get the samples.
“We can be thoroughly satisfied, the evening was a complete success for pjur and the Cologne AIDS Gala”, says Elisabeth Dahmen, PR Coordinator of the pjur group. “We at pjur support these types events with a special zeal, since the topic is personal to us and we are particularly concerned with the battle against AIDS. Therefore we are glad our presence was received so well.”
pjur has supported the Aidshilfe in Cologne at different events for many years, and participates in diverse international actions and projects for AIDS prevention and against discrimination of persons infected with HIV.
For more information about pjur please visit www.pjur.com.