New Booth and new material
27.07.2015| North Hollywood, California, USA —Doc Johnson announced a successful ANME show this past week. The highlight of the show was a new custom Doc Johnson booth that reflected a retail experience that engaged visitors.
“With the window displays and custom wall skins, combined with the unique open design, we specifically created a booth with a retail feel in mind,” said Doc Johnson COO, Chad Braverman. “Numerous buyers were impressed and admitted that our visual merchandising sparked their own creativity.” Known for their Made in America philosophy, Doc Johnson also debuted their new professionally directed and produced ‘About Us’ video showcasing their eight acre facility in North Hollywood and staff of 500. A personalized statement about American manufacturing also appeared on one of their booth light boxes. And tying in with the new clean lines of their booth, Doc Johnson also outfitted their ANME team in logoed polo shirts and khakis for a fresh, current appearance. The entire effect was a consistent patriotic, fresh feel that ANME show visitors were impressed with.
Keeping consistent with their core priority, over 96% of their new products were made here in America at their own facility. A portion of the new items were created with a new material making its debut during the ANME show – Truskyn Two years in the making, Truskynis an exciting addition to the best-selling Platinum Premium Silicone collection. Truskyn is a new level of extraordinarily lifelike material available in dual density products, as well as unique items such as The Tru Stroke, an open tunnel masturbator. Presales of the new Truskyn line exceeded initial projections. Doc Johnson is doubling their silicone production team to stay up with customer demand.
“We are excited to share that our ANME show sales set new high levels, especially our TRUSKYN™ products,” said Scott Watkins, Doc Johnson’s Vice President of Sales and Marketing. “All of our new products were received extremely well across the board, and our team is planning on releasing all new items prior to October 31st, right in time for the busy holiday season.” For further information on Doc Johnson products, as well as catalogs and supplements, marketing materials such as posters, signage, and plan-o-grams, visit Doc Johnson’s online B2B Resource Center.