More Fifty Shades for stores
21.07.2015 | Shoreham-By-Sea, UK – Following a busy year for both the UK based distributor Net 1on1 Wholesale, and manufacturer of the successful Fifty Shades of Grey Official Pleasure Collection products, both powerhouses are joining forces to support their bricks and mortar store customers with a freshly launched retailer iniative aimed to offer support with the award-winning brand in-store.
Working closely to ensure that stores are not only driving sales but also acting as ambassadors of the Official Fifty Shades of Grey brand, both Jim Primrose and Sebastian Gonzalez, sales managers for Lovehoney and Net 1on1 will be taking to high street stores across the country in order to offer face-to-face support with the collection. Gonzalez says, “This hands on approach is vital to both us and Lovehoney as it allows us to find out first-hand, the key areas for us and our customers to grow the brand, as well as gauge what will sell best in their stores. We basically want to avoid just selling products to the stores, but keep in focus, helping them sell to their end consumer instead, as this will be the key to success!”
Net 1on1 Wholesale has been distributing the licensed brand on behalf of Lovehoney as of Summer last year, and since then has successfully provided impressive platforms from which the brand can be promoted, such as prominent window displays in Harmony on Oxford Street and a pop-up shop for Fenwicks department store in the heart of Mayfair, in London, to name but a few. With these achievements and combined efforts of driving sales with online retailers too, the Fifty Shades of Grey Pleasure Collection has fast become a best-selling brand in the distributor’s catalogue.