Lovehoney Group Welcomes Back Simon Smith as Sales Director for the Americas

16.06.2026 | Bath, UK – Lovehoney Group has strengthened its commercial leadership team with the appointment of Simon Smith as Sales Director for the Americas. Smith officially rejoined the company and will oversee sales activities across the region, supporting the group’s ongoing expansion and customer engagement strategy.

With extensive experience in the sexual wellness industry, Smith brings a strong understanding of the category, established relationships with key partners, and a history of delivering sustainable business growth. His return is expected to further reinforce Lovehoney Group’s position in the American markets.

Commenting on his appointment, Smith said he was delighted to be returning to a company he knows well and looks forward to working closely with customers and colleagues to build on existing successes.

Visitors attending the upcoming ANME show will have the opportunity to meet Smith at the Lovehoney Group booth (#30/31/46), where the company will also be showcasing its latest product innovations and developments.