Key by Jopen Huge Hit at Scala Xmas Fair
Jopen LLC, the makers of the world’s most luxurious pleasure products, was a huge hit at the Scala Xmas Fair. Held in Scala’s Showroom in Holland on November 22nd, 2012, the inaugural event provided special incentives to European retailers for the holiday season.
“Scala is one of our valued European Distribution Partners and we were thrilled to be involved with the Xmas Fair,” says Susan Colvin, President and CEO of Jopen. “Giving stores a chance to stock up before the holidays is a great way to ring in the season!”
The fair included a Cash & Carry feature which was filled with numerous luxury items.
Angela Mustone, International Business Development Executive for Jopen, says, “The response to Key was incredible. Everyone said it was beautiful and fresh. There were many scans of the products—which allowed customers to make purchases—and they were all so excited to carry the beautiful collection in their stores!”
Rick Zwaan from Scala adds, “The highlight of the fair was the new Key by Jopen pleasure products, which was presented in a beautiful booth by our good friend Angela. It was great to get the support of Angela to introduce this collection to our customers.”
Retail customers from all over Europe attended the fair. It was the first time Scala held such an event apart from their regular bi-annual fairs which take place in March and September.
Rick Zwaan from Scala says, “The visitors were very pleased with the extra day and they are looking forward to next year’s Xmas Fair.”
For information about Key by Jopen, and other items in the Jopen range, contact Robin Stewart at Robin@Jopen.com.