Joydivision is presenting new shop window displays

27.05.2014 | Hanover, Germany – Joydivision announced its latest release of shop window material for the German retail store chain Novum. With a new and fresh design Joydivision wants to give the shop window displays a chance to prove itself as the first impression of a retail store. With a concept of “less is more” the German based company is following the basic rule to generate attention. With a slender and clear line the new material should catch the attention of customers.

Common mistakes BIOglide_1_PR for shop window marketing is either to place, to many different products fill up the last gap with stuff, or not even to use the space and leave out a chance to create attention of people. Especially retail shops can place products to give a first and three dimensional presentation of a product. An arrangement at different heights and depths create the best results.

With placing the topselling brands Aquaglide, Bioglide and Joyballs secret, in shop windows of three Novum stores Joydivision optimally staged its products. In this way passers-by will not be overwhelmed and can grasp the subject.
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