Gwyneth Paltrow loves Jimmyjane
23.05.2016 | San Francisco, California, USA – Goop, the lifestyle site from Gwyneth Paltrow, made waves this week publishing their first-ever Sex Issue, which featured two products from Jimmyjane, the design-centric brand and leader in the premium pleasure product category. The list of “Not-So-Basic Sex Toys” included Jimmyjane’s iconic Form 2 Vibrator as well as the Seduce Me Feather Tickler. The highly curated list also featured two picks from Jimmyjane’s sister brand, Pipedream Products, including the Fetish Fantasy Gold Beginner’s Kit and the Fetish Fantasy Glass Ben-Wa Balls. Goop, which began in 2008 as a newsletter where Paltrow could share her lifestyle recommendations, has become a unique voice in the media world known for spotting early cultural trends, and featuring eccentric to excessive luxury items.
With a focus on healthy living, quality ingredients and luxury designs, Goop is a fitting match for Jimmyjane. “It is great to see someone of Gwyneth’s status and notoriety embracing sexual health and wellbeing,” stated Robert Rheaume, President of Jimmyjane. “Pleasure products have the ability to enhance our sexual experiences and relationships, and seeing sites like Goop embrace this notion helps build confidence and acceptance within the public. They clearly did some research, especially in choosing our Form 2 which has always been a top seller in the industry, and we were honored to be a part of this list.”
Goop’s list of “Not-So-Toxic Sex Toys” stated that “sex toys have long since graduated from the floppy rubber things you hide in your bedside table, to beautiful works of interactive art.” The list prominently featured Jimmyjane’s Form 2 Waterproof Rechargeable Vibrator. Launched in 2009 as part of a design-collaboration with Yves Behar, the Form 2 Vibrator has become an iconic product for the brand. With two motors in the tip of each ear, it creates a unique sensation and surrounds a touch-point in vibration. To this day, Form 2 remains a top seller for Jimmyjane and many of Jimmyjane’s retail partners. The list also included Jimmyjane’s Feather Tickler, part of the Seduce Me Line of luxury fetish accessories Jimmyjane released in 2015 to coincide with 50 Shades of Grey.