Fifty Shades of Grey: pjur in German cinemas

13.02.2015 | Wasserbillig, Luxembourg – For months, the world has been eagerly awaiting the film premiere of the bestselling novel Fifty Shades of Grey. Millions of film-goers will be flooding to the cinemas in the coming weeks to immerse themselves in the erotic adventures of Anastasia Steel and Christian Grey. pjur, premium manufacturer for personal lubricants, will present their best-selling product pjur Original on the silver screen in a pre-show commercial at all Cinemaxx theaters through-out Germany.


The company has pjur_PR_greyclip modeled its style and sound on Fifty Shades of Grey, thus conjuring up a direct link to the film. For those whose anticipation is simply too great to wait for the premiere, there’s a sneak preview of the ad here:
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