Doc Johnson products featured in new Goop gift guide
30.03.2017 | North Hollywood, California, USA — Adult novelty manufacturer Doc Johnson was featured in Goop’s latest gift guide, published today on the Goop website, called “Sex Toys (and More) for Every Type”.
The gift guide, curated to target all different types of pleasure seekers, spotlights two Doc Johnson products: the best-selling Tryst Multi-Erogenous Silicone Massager, and the WonderLand White Wabbit 10 Function Silicone Massager.
“In order to achieve and maintain success in today’s quickly evolving digital environment, we have learned the importance of collaborating with brands like Goop, that have distinct voices and loyal, engaged audiences,” said Doc Johnson VP of Sales and Marketing Scott Watkins. “The ability to enhance our retail and distributor partners’ marketing mix with recommendations that drive sales and new customers, both in the short-term and even long after a story is published, has been tremendous.”
Watkins added, “Building off the incredible excitement we’ve seen from consumers and retailers via our earned media campaigns thus far, we expect this campaign to have a similarly strong influence in driving customer awareness and demand for Doc Johnson products to all of our retail and distribution partners.”
Read Goop’s “Sex Toys (and More) for Every Type”, here.