Doc Johnson dazzles at ANME
30.01.2018 | Burbank, California, USA – America’s iconic pleasure products manufacturer, Doc Johnson, arrived at ANME with an exciting array of new products. The company introduced 24 new skus across five of their most popular lines, Main Squeeze, iVibe, Mood, Optimale, and the hugely successful Kink by Doc Johnson collection.
Doc Johnson’s latest product selection is a diverse mix of item types, styles, and functions but the unifying theme at ANME this year was clearly customer satisfaction. “We take our customer feedback very seriously,” explained Scott Watkins, VP of Sales and Marketing. “ANME really showcased how we take that feedback and turn it into amazing products.”
In addition to the new products introduced by the manufacturer, they showcased interactive displays and cutting edge merchandising concepts. Doc Johnson’s booth included an immersive display of their BDSM/fetish line, Kink. They hosted a steady stream of excited customers asking about product displays and snapping pictures with their favorite accessories. “People were especially excited to see the more additions to Kink,” said Watkins. “It’s retailer favorite. They love the quality and unique mix of items. But to be honest, they also love how fun it is to merchandise. ANME gives us a chance to showcase the possibilities. The response from our customers is that, in many stores, Kink is not just a section, it’s an attraction.”
Other Doc Johnson favorites at ANME included the brand’s candy-colored, American Pop photo booth and Doc Johnson’s new sex toy vending machine– the ‘Pop Up Pleasure Machine’. With the Pop Up Pleasure Machine, showgoers were delighted to learn that they could “tweet for a treat”, posting a designated hashtag to their twitter account as well as a photo of the event, to receive a free product from the machine. The Pop Up Pleasure Machine’s hashtag, #VIBEWITHDOC, was trending throughout the two-day show with various photos of customers posing excitedly in front of the hot pink vending machine.
In an industry of ever-evolving trends and products, Doc Johnson’s presence at ANME proved some things never change, “Pleasing our customers and consumers is our priority,” Watkins concluded. “That’s what Doc is focused on.”